The Crucial Marketing Step Most Business Owners Miss: Behind the Book Part 1/3

🎙️The Crucial Marketing Step Most Business Owners Miss: Behind the Book Part 1/3

with guest host, Helen von Dadelszen | The Art of Value Whispering Podcast (episode 297)

We often think value comes from clarity, confidence, or having it all figured out. A clean path. A neat story. A sense that we arrived exactly where we intended to.

But in real life and real businesses, value is rarely built that way.

More often, it’s shaped through detours, false starts, mistakes, and moments where nothing seemed to work the way it was supposed to. And yet, those are the very experiences many people dismiss when they talk about what they offer.

That quieter, less polished side of value is what this conversation explores.

In this episode of The Art of Value Whispering Podcast, I’m joined by Helen von Dadelszen, communication coach, speaker, vocal trainer, and author of Courageous Action,and the very first client to ever go through the process that later became the Value Whispering Blueprint.

his time, the tables are turned, and Helen interviews me about the thinking behind the work, the book, and what value really is.

What makes this conversation special is Helen’s perspective. She hasn’t just read the ideas. She’s lived them. And her questions reflect what so many capable business owners are silently wondering as they try to articulate their value.

If you’ve ever thought, “I don’t feel qualified to teach this because it wasn’t easy for me,” you’ll recognise yourself here.

Join us in this episode as Helen and I explore how your value is often hidden in the very parts of your journey you’re most tempted to downplay.

💡 WHAT YOU'LL LEARN IN THIS EPISODE

⭐ Why your struggle and past failures are often the source of your greatest value

⭐ Why value is so hard to see when you’re too close to your own journey

⭐ How confidence is built through clarity and alignment, not before them

⭐ Why introverts often minimise their value and wait too long to speak about it

⭐ And how recognising and owning your true value makes marketing and sales feel calmer and more natural

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🎧  Prefer to Listen?

Visit: www.melittacampbell.com/podcast

 

Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.

 

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📍 TIMESTAMPS

00:00 – 02:30 | Welcome & episode context
Introduction to The Art of Value Whispering, why this episode is different, and why Helen is guest-hosting.

02:30 – 06:00 | Why this conversation matters now
Helen introduces the book, reflects on reading it, and frames the conversation from a listener and client perspective.

06:00 – 11:00 | When value became the real work
Melitta shares the moment she realised her work wasn’t about messaging, but about helping people understand and communicate their value.

11:00 – 15:30 | Why words alone don’t work
The shift from “perfect messaging” to embodied value, alignment, and relationship-building.

15:30 – 20:30 | The diamond metaphor and alignment
How value is refined, not created, and why impact often travels further than we expect.

20:30 – 26:00 | Why owning value feels uncomfortable (especially for women)
Early conditioning, social dynamics, and why so many people minimise what they’re good at.

26:00 – 31:00 | A defining failure and learning to own value
The interview story, the turning point, and what changed when Melitta learned to speak clearly about her contribution.

31:00 – 35:30 | Confidence, skills gaps, and belief gaps
Why confidence isn’t just mindset, and how skills and belief must be developed together.

35:30 – 39:30 | What ‘true value’ really means
Breaking down true value as a blend of experience, learning, failure, and focus.

39:30 – 43:30 | Why failure is often the value
Reframing struggle as the source of insight, credibility, and practical wisdom.

43:30 – 47:00 | Feedback as the shortcut to seeing your value
How testimonials, comments, and feedback reveal what you can’t see yourself.

47:00 – 50:30 | Why value clarity comes before marketing strategy
What most people miss, and why skipping this step makes everything else harder.

50:30 – 53:00 | Reflection, evolution, and what comes next
Why value work is never one-and-done, and a preview of Part 2 of the series.

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Purchase my new book 

Purchase my brand new book: Value Whispering: The Smarter Way to Market Your Small Business, is now available on Amazon, and has quickly become a #1 best-seller! 

Get your copy, search 'Value Whispering' on your local Amazon site:
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UK
https://www.amazon.co.uk/Value-Whispering-Business-brilliant-introverts-ebook/dp/B0GHT6FV7N/ref=sr_1_1
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US
https://www.amazon.com/Value-Whispering-Business-brilliant-introverts-ebook/dp/B0GHT6FV7N/ref=sr_1_1
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Europe/Switzerland
https://www.amazon.de/-/en/Melitta-Campbell-ebook/dp/B0GHT6FV7N/ref=sr_1_1

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About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle.

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Through her Value Whispering Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
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Learn more about working with Melitta here

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