You Are The Business: Solopreneur Branding, Gifts and Growth

🎙️You Are The Business: Solopreneur Branding, Gifts and Growth

with Christine Gritmon  | The Art of Value Whispering Podcast (episode 285)

 

Business evolution is often described as a pivot, but more often it’s a gradual return to something that has been true all along.

In this episode of The Art of Value Whispering, I’m joined by Christine Gritmon personal branding expert, former journalist and founder of Higher Voltage, to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself.to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself.

What emerged was not a conversation about reinvention for reinvention’s sake, but about recognising the thread that has always been there and having the courage to follow it.

Christine’s journey is a powerful reminder that growth often looks less like a sharp turn and more like a widening path.

Join me in this episode as we explore how your business can evolve naturally as you deepen your understanding of your own value.

 

💡 WHAT YOU'LL LEARN IN THIS EPISODE

⭐ Why the things that feel easiest to you often hold the most value

⭐ How personal brands grow best when they start from the inside

⭐ The difference between being good at something and wanting to build around it

⭐ Why evolution doesn’t mean starting again

⭐ What “stronger, not bigger” can look like in practice

...and much more!

 

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 🎧  Prefer to Listen?

Visit: www.melittacampbell.com/podcast

 

Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.

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 📍 TIMESTAMPS

00:00 – Welcome & why this conversation matters
Why business evolution is rarely a sudden pivot and what this episode will really explore.

03:30 – Christine’s journey: from journalism to personal branding
How her work evolved through social media, storytelling and personal brand without losing its core.

08:10 – The hidden thread behind every “pivot”
Why Christine doesn’t see her changes as pivots, but as a consistent expression of her value.

12:45 – Why we underestimate what comes easily to us
Competence, value and the danger of equating worth with struggle.

17:50 – When your gifts are wrapped in struggle
How lived experience creates perspective, and why many people discount it.

22:40 – Gifts vs skills vs what lights you up
Being good at something doesn’t mean you should build your business around it.

27:30 – What you can do vs what you want to do
How misalignment creeps in and why well-paid work can still lead to burnout.

32:20 – How to identify your real gifts (practical reflection)
Looking for patterns in what energises you and what drains you.

36:45 – Why feedback matters (and who to ask)
What you learn from people who know you well vs those who barely know you.

40:30 – Inside-out personal branding explained
Purpose, passion, presence, personality and reputation, and why brand starts inside.

45:15 – Can you change your personal brand?
Why evolving doesn’t mean becoming someone else, and why rigidity causes burnout.

49:30 – Creating spaces for solopreneurs: Higher Voltage
Why Christine created an event focused on “stronger, not bigger” businesses.

54:10 – Final reflections on growth, courage and experimentation
Using discomfort wisely and letting your value guide what comes next.

56:20 – Closing & where to connect next

 

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Higher Voltage Event Invitation: 

If this conversation resonated and you’re a solopreneur who wants to grow stronger without burning out, I’ll be sponsoring the Higher Voltage event in London this January the 22nd.

Higher Voltage is a one-day, in-person business growth event created specifically for solopreneurs, focused on clarity, value and sustainable growth.

As one of the main sponsors, I’m able to offer you an exclusive 25% discount.

Simply use the code WHISPER at checkout.

Find out more and book your spot here:

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About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle.

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Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
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Learn more about working with Melitta here

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