CBP 254: $15K Per Month in PT MEMBERSHIPS - Cash Practice Success with Jason Racca
The Cash-Based Practice Podcast
Release Date: 12/08/2024
CBP 272: How to Turn a Workshop Into a Patient-Producing Machine for Your Cash-Based Practice
The Cash-Based Practice Podcast
What if one simple workshop could open the door to a steady stream of your ideal patients? That’s exactly what happened to one of our Mastermind members when a local running store offered him the chance to host a few workouts for their customers. Sounds like a perfect opportunity, right? But here’s the real kicker… You don’t need to sit around waiting for opportunities like this to land in your lap. In this episode, I walk you through exactly how to turn a simple idea, like leading a workshop, into a powerful strategy for attracting new patients and building strong local partnerships....
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CBP 271: The Secret to Creating Loyal Cash-Pay Patients Before Their First Visit
The Cash-Based Practice Podcast
If you’re still dealing with no-shows for your evals or drop-offs after the first visit… this one’s for you. In this episode, you’ll get a set of surprisingly simple but incredibly powerful strategies that you can plug right into your pre-eval onboarding processto ensure that when a new patient walks through the door, they’re already pre-framed to say “yes”… Yes to their plan of care…Yes to staying committed till they’ve reached their goals … And yes to referring their friends and family. USEFUL INFORMATION: Check out our course:
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CBP 270: Lesser-known Tips for Converting Free Consultations into Cash Pay Patients
The Cash-Based Practice Podcast
If you’ve ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don’t—this episode will give you the missing pieces you may not even realize are missing. Whether you're brand new to running free discovery sessions or you’ve done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And best of all, many of these are not commonly taught. In this short but value-packed episode, I share rarely-discussed insights pulled from a previously recorded mastermind coaching...
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CBP 269: From Solo Practitioner to 7-Figure Cash Practice - Interview with Jennifer Chu
The Cash-Based Practice Podcast
Have you ever felt like you were doing everything in your practice—and that it still wasn’t enough? Maybe you started your clinic because you love treating patients, not because you wanted to become a business owner. But as your caseload grew and burnout crept in, you realized something had to change. If that resonates, this episode will speak directly to your journey. I sat down with Jennifer Chu, pelvic health physical therapist and founder of ITR Physical Therapy in the Washington, DC area. What started as a solo practice born out of a passion for one-on-one care has evolved into a...
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CBP 268: Turn One Video or Blog into 15+ Lead-Generating Assets
The Cash-Based Practice Podcast
If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you… Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients. In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more time or complexity. USEFUL INFORMATION: Check out our course:
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CBP 267: Essential Cash Practice KPI’s and Successful Staff Meeting Agendas
The Cash-Based Practice Podcast
If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen. I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue. You’ll also get a behind-the-scenes look at how we structure our weekly staff meetings — including the simple agenda we follow that keeps...
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CBP 266: How to Follow Up With Dropped-Off Patients Without Being Pushy
The Cash-Based Practice Podcast
If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week’s episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You’ll learn how to plug the hidden profit leaks in your practice and why your past patients are your most powerful growth strategy. USEFUL INFORMATION: Check out our course:
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CBP 265: 4 Must-Know Out-of-Network Billing Tips for Your Cash-Based Practice
The Cash-Based Practice Podcast
Are your billing habits silently sabotaging your practice? If your cash-pay patients aren’t receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I’ve seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care. In the episode, I break down the most effective and often overlooked strategies for out-of-network...
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CBP 264: The Smart Way to Raise Prices Without Scaring Away Clients
The Cash-Based Practice Podcast
Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You’re not alone—but the good news is, there’s a way to do it smoothly without losing business. In this episode, I’ll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course:
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CBP 263: 3 Words to Overcome Price Objection
The Cash-Based Practice Podcast
Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful strategy I learned from sales expert Dave Dee—three words that can turn hesitation...
info_outlineIn this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason’s grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 in recurring monthly revenue.
Curious about how Jason achieved this remarkable success? Scroll down to watch the full episode and discover the strategies you can apply to your own practice!