CBP 254: $15K Per Month in PT MEMBERSHIPS - Cash Practice Success with Jason Racca
The Cash-Based Practice Podcast
Release Date: 12/08/2024
CBP 282: How to Reduce Drop-Offs by Tapping Into What Truly Motivates Staff
The Cash-Based Practice Podcast
Every practice owner faces this at some point: you’ve got a great clinician, but their patients are dropping off way too early. You’ve given them the scripts, the strategies, the playbook… and yet nothing changes. It’s frustrating—and it threatens both your revenue and your reputation. Here’s the truth: most practice owners assume their staff are primarily motivated by money or job security. But often, that’s not the case. If you don’t figure out what really drives each team member, you’ll never unlock their full potential—or reduce those costly drop-offs. This week’s...
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CBP 281: How to Simplify Your Systems and Keep Patients From Dropping Off
The Cash-Based Practice Podcast
Most clinics don’t fail because they’re bad at treatment—they stall because their tools don’t talk. EMR here. Scheduler there. Email somewhere else. A texting app. A CRM you meant to set up “one day.” In the gaps between them? Patients and leads fall through. This week’s episode gives you a simple, durable way to fix it—without another fancy platform, without months of setup, and without you doing more. What You’re Getting Today The hidden trap: Platform sprawl → missed follow-ups → lost revenue The fix: A single Google Sheet + one “quarterback” to run it How to...
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CBP 280: From Side Hustle to Full-Time: How to Escape the Yo-Yo Practice Trap
The Cash-Based Practice Podcast
If your cash-based practice is still a side hustle—or you're flying solo—this episode is your wake-up call. You're stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat. Been there. Done that. And trust me, it’s not sustainable. But today, you’re getting the roadmap out. Ready? What You're Getting Today: The hidden trap that's burning out solopreneurs Three shifts that anchor your schedule—so you stop riding the rollercoaster Science-backed proof these moves actually work Your next step: grab the free “22 Best Sources of Cash-Pay Patients for...
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CBP 279: The Easiest Way to Add 5 Figures to Your Practice Each Year (With Just a Few Hours of Work)
The Cash-Based Practice Podcast
What if there were an easier way to unlock an extra stream of revenue in your practice — one that doesn’t require new certifications, long hours, or complicated marketing funnels? The truth is, most cash-based practice owners already have everything they need to spark a steady surge of income… they just haven’t tapped into it yet. With a few simple steps, you can reactivate past patients, fill your schedule, and add thousands in additional revenue — all without changing the way you care for people. In this week’s podcast, I reveal a strategy that can add five figures of cash-pay...
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CBP 278: The PT Who Turned a Solo Mobile Practice Into a Thriving Cash PT Business
The Cash-Based Practice Podcast
This week, I had the chance to interview my longtime client (and now good friend) Jim Palmer, a PT in New York City who built a completely mobile, cash-based practice that he has grown to multiple clinicians and multiple services outside of PT. Jim had worked the gamut—staff PT, clinic manager, clinic director—and like so many therapists, he felt handcuffed. Insurance restrictions, shrinking treatment times, more patients packed into every day. He described it as his “life force being squeezed out.” But Jim didn’t quit. Instead, he built something different. In one of the toughest...
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CBP 277: How to respond to “I need to talk to my spouse first”
The Cash-Based Practice Podcast
You’ve probably heard it before. A new patient consult is going well. They’re nodding along, clearly seeing the value in what you offer. And then, right at the end, you get hit with it: “I just need to talk to my spouse about it first.” Or maybe it’s a young college student and their parents are footing the bill. Either way, the person with the final say—or the wallet—isn’t in front of you. And suddenly, all that momentum you built... slips away. If this sounds familiar, this podcast is a must-listen. In this week's episode, I answered a question from one of my Cash Practice...
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CBP 276: The Phone Call Strategy That Brings Past Patients Back
The Cash-Based Practice Podcast
Let me ask you something: how many of your past patients—who loved your care—haven’t returned, even though they likely still need your help? Now, what if I told you there’s a proven, powerful, word-for-word way to get them back on the schedule—without feeling pushy or salesy? In this episode, I’m sharing the exact scripts—yes, verbatim phone and voicemail scripts—used by some of the most successful cash-based practices in the country to reactivate past patients. These aren’t guesses or hunches… these are time-tested, results-driven strategies that have brought patients back...
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CBP 275: The Most Overlooked Lead Generation Strategy in Your Cash-Based Practice
The Cash-Based Practice Podcast
What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing? Too often, practice owners jump from tactic to tactic, chasing that one elusive "secret" to fill their schedules. But the truth is, if something is already working—even just a little—you might be one simple shift away from multiplying its effectiveness tenfold. On a recent Mastermind call, I revealed a simple mindset shift and some actionable tactics that can unlock more patients without adding anything new to your plate. It’s...
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CBP 273: How to minimize drop offs in your cash practice
The Cash-Based Practice Podcast
There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full plan of care. And while it may feel like an unavoidable part of running a practice, the truth is: you can stop it. In this week’s podcast episode, I share an inside look at our weekly mastermind group coaching call, where I walk through two lesser-known strategies for dramatically reducing drop-offs. These aren’t...
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CBP 272: How to Turn a Workshop Into a Patient-Producing Machine for Your Cash-Based Practice
The Cash-Based Practice Podcast
What if one simple workshop could open the door to a steady stream of your ideal patients? That’s exactly what happened to one of our Mastermind members when a local running store offered him the chance to host a few workouts for their customers. Sounds like a perfect opportunity, right? But here’s the real kicker… You don’t need to sit around waiting for opportunities like this to land in your lap. In this episode, I walk you through exactly how to turn a simple idea, like leading a workshop, into a powerful strategy for attracting new patients and building strong local partnerships....
info_outlineIn this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason’s grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 in recurring monthly revenue.
Curious about how Jason achieved this remarkable success? Scroll down to watch the full episode and discover the strategies you can apply to your own practice!