CBP 268: Turn One Video or Blog into 15+ Lead-Generating Assets
The Cash-Based Practice Podcast
Release Date: 05/17/2025
CBP 268: Turn One Video or Blog into 15+ Lead-Generating Assets
The Cash-Based Practice Podcast
If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you… Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients. In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more time or complexity. USEFUL INFORMATION: Check out our course:
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CBP 267: Essential cash practice KPI’s and successful staff meeting agendas
The Cash-Based Practice Podcast
If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen. I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue. You’ll also get a behind-the-scenes look at how we structure our weekly staff meetings — including the simple agenda we follow that keeps...
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CBP 266: How to Follow Up With Dropped-Off Patients Without Being Pushy
The Cash-Based Practice Podcast
If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week’s episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You’ll learn how to plug the hidden profit leaks in your practice and why your past patients are your most powerful growth strategy. USEFUL INFORMATION: Check out our course:
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CBP 265: 4 Must-Know Out-of-Network Billing Tips for Your Cash-Based Practice
The Cash-Based Practice Podcast
Are your billing habits silently sabotaging your practice? If your cash-pay patients aren’t receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I’ve seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care. In the episode, I break down the most effective and often overlooked strategies for out-of-network...
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CBP 264: The Smart Way to Raise Prices Without Scaring Away Clients
The Cash-Based Practice Podcast
Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You’re not alone—but the good news is, there’s a way to do it smoothly without losing business. In this episode, I’ll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course:
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CBP 263: 3 Words to Overcome Price Objection
The Cash-Based Practice Podcast
Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful strategy I learned from sales expert Dave Dee—three words that can turn hesitation...
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CBP 262: The #1 Key To Getting More Yes’s To your Cash-Based Services
The Cash-Based Practice Podcast
If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial “yes,” but to keep patients committed throughout their plan of care and beyond. The strategies you’ll learn in this episode have helped countless clinicians transform their practices and finally get the vast majority of their leads to say ‘yes’ and continue saying...
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CBP 261: From Burnout to Business: Jennifer Penn's Journey to a Successful Cash-Based Orthopedics Practice
The Cash-Based Practice Podcast
Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered ‘yes’ to either of those questions, then this episode is a must listen … In this interview, I had the pleasure of speaking with Jennifer Penn, the founder of Create Your Core Physical Therapy. Jennifer transformed her career from nearing burnout to launching a successful cash-based practice, all while...
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CBP 260: The Patient Sales Strategy I Used To Ask My Wife On Our First Date
The Cash-Based Practice Podcast
If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen… … You’ll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get “Yes’s” to your cash-based services. Plus, if you want the exact high-converting script that you can use with your prospective patients to get maximum buy-in and long-term profit by stopping these drop-offs, listen to the episode and download your free resource now!...
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CBP 259: How to set and raise cash-pay prices effectively
The Cash-Based Practice Podcast
If you need to set and raise your cash-pay rates with confidence—while keeping your patients satisfied and avoiding pushback or “No’s” —this week’s podcast is a must-listen. Pricing your services right is one of the biggest challenges for cash-based practice owners—yet it’s also key to long-term success. Many practitioners struggle with asking for three figures out of pocket, even when they know their services are worth it. If this resonates with you, you’re not alone. In this episode, we dive into the psychology of pricing, strategies to confidently set and raise your...
info_outlineIf you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you…
Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients.
In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more time or complexity.
USEFUL INFORMATION:
Check out our course: How to answer, “Do you take my insurance?”