208. Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners: Staying Relevant in Retail Media & The Digital Shelf
Release Date: 11/27/2024
215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering In-Store Media Analytics
The FMCG Guys
Welcome to The FMCG Guys’ first episode of 2025! In this episode, Christina and Daniel host , VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement. Walkbase Website: STRATACACHE website: NRF Event: Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand...
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Extra: Paola Pocci, President & Member of the Executive Team at Imperial Brands: Vision, Strategy and Execution (2023)
The FMCG Guys
The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, , President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host to share her global experience across markets, functions and categories. Tune in or to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and...
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The Most Dowloaded Episode of 2024: Vitaliy Novikov, Group Digital Commerce Director at Coca-Cola HBC: The Future of Digital FMCG
The FMCG Guys
is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations
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214. Peter Dekkers, GM Nutrition Europe/MET/ANZ & Head of Netherlands at Unilever: Global Leadership & The State of FMCG
The FMCG Guys
Our guest is , Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter’s career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula...
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213. Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & Ireland at Colgate-Palomolive: Connecting Brand & Consumers with Retail Media
The FMCG Guys
is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: Topics Covered: Christina’s career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate’s relationship with their key UK Customers Leveraging Retail Media to better understand the...
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212. Chris Riegel, CEO at STRATACACHE: The Seven Deadly Sins of In-Store Retail Media
The FMCG Guys
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media. Join STRATACACHE’s Event at NRF: STRATACHACHE’s Website: In this episode,...
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211. Gerbrand Hoogvliet, Commercial Lead at FrieslandCampina: Demistifying the Digital Shelf
The FMCG Guys
Join us for an insightful conversation with , current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce. In this episode, we dive into: Gerbrand's approach to making eCommerce accessible for...
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210. Jenny Holleran, Director, Media - Kroger Precision Marketing: US Grocery Retail Media
The FMCG Guys
In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network. Watch on YouTube: Topics Covered: Kroger’s positioning in the US market and their unique...
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209. Michael Rammelsberger, Chief Supply Chain Officer & and Tobias Steinegger, Head of Corporate Responsibility at Mammut: Climbing Towards a Better Future (with guest co-host Veronica Demschik)
The FMCG Guys
In this episode, Daniel and special guest host Veronica Demschik welcome and , Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For these efforts, they recently won the German Sustainability Award. Tune in to learn about: What makes Mammut a unique company How CSR has become a key topic in a Chief Supply Chain Officer’s agenda WeCare: Mammut’s CSR...
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208. Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners: Staying Relevant in Retail Media & The Digital Shelf
The FMCG Guys
In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by , Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG. Watch on YouTube: Topics covered: Her take on the evolution of eCommerce in the last years Why both Brands and Retailers have jumped into the Retail Media craze Other relevant touchpoints in the customer journey ...
info_outlineIn this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG.
- Watch on YouTube: https://youtu.be/uuhcTenmNAE
Topics covered:
- Her take on the evolution of eCommerce in the last years
- Why both Brands and Retailers have jumped into the Retail Media craze
- Other relevant touchpoints in the customer journey
- What’s important when measuring the Digital Shelf
- How companies are evolving to adjust to changes
More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian