275. Rick Swinkels, CEO at TCC Global: Delighting Consumers & Building Loyalty
Release Date: 10/18/2025
285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail
The FMCG Guys
Watch on YouTube: The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by , a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media. Lisa breaks down the structure of Singapore’s retail landscape, and why the country’s “boring but...
info_outline
284. Bastien Parizot, SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Reckitt: AI, Sexy and Non-Sexy Digitalisation, Innovation Cutlure and an Unsual Career Journey
The FMCG Guys
is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who’s seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he’s keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness of being an FMCG Executive with a background in Sporting Goods How he links digitalisation with business objectives Work around AI Building a tech stack that favours sustainability obectives...
info_outline
283. Aaron Gallagher, MD and Head of Sales at Head of Sales Kinective Media℠ by United Airlines: Trael Media Network, Behavioural Patterns, Business Travel, FMCG Opportunities, Aviation Geeking
The FMCG Guys
Watch on YouTube: is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines, the carrier’s very own Media Network. He joins Daniel live from SMG and ADWEEK’s Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition. Tune in to hear about: The uniqueness of an airline media network and all the different touchpoints with passengers Consumers’ unique behavioral pattern when traveling How they can cater a unique value premium proposition to Polaris (business) flyers Opportunities for FMCG brands And, of course, some...
info_outline
282. Tara Loftis, Global President, Dermatological Skincare at Galderma (Cetaphil, Defferin, Alastin and Benzac): Dermatological Science, Cultural Relevance, Viral Bets, Rihanna on the Burj Khalifa, Soul & Gut in Leadership
The FMCG Guys
is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what’s happening in culture, she speaks about how she's been able to create “viral bets” that resonate with the zeitgeist and the contemporary consumer. Tune into this conversation to hear about: Tara’s role leading Galderma’s global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin Galderma’s dermatology-first...
info_outline
281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
The FMCG Guys
Watch on YouTube: is Deliveroo’s VP of Advertising. We sit down with her at SMG and Adweek’s Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia’s career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The convergence of Brand Building and commerce and what that means for brand CMOs Why modern marketers need to embrace tech and data More ...
info_outline
280. Hanneke Faber, Chief Executive Officer at Logitech: Competitive Diving, Bold Career Moves, Doing Well by Doing Good and the Future of Hardware in AI
The FMCG Guys
is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she’s approaching the future at the US and Swiss-based company. Tune in to hear about: How being a youth champion diver brought Hanneke to do her bachelors in the USA Her 20-year stint at P&G, experience in Retail at Ahold, Unilever and why she decided to take the moves Logitech’s balance:...
info_outline
279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe
The FMCG Guys
In this episode recorded live at Groceryshop Las Vegas, we sit down with , Head of Strategy at Rohlik Group, one of Europe’s most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality. We discuss: Petr's career journey from Consulting to Retail Rohlík Group’s rapid expansion across Central and Western Europe How local brands like Kifli and Knuspr build community trust and...
info_outline
278. Alejandra Restrepo, Head of Mercado Ads (Mercado Libre) Mexico: From Retail to Media
The FMCG Guys
Watch on YouTube: Mercado Libre is Latin America’s eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre’s Mexico City Office with , Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America’s largest e-commerce platform is rapidly evolving into a full-scale media ecosystem — connecting commerce, fintech, and entertainment across the region. Alejandra shares her career journey from 13 years at McKinsey to leading the growth of Mercado Libre’s advertising arm, which has grown to be one of...
info_outline
277. The Hot Seat with Morgan Chapman (Fluent)
The FMCG Guys
Watch on YouTube: The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent’s Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau and Daniel won’t leave a page unturned in order for you to get to know Morgan very, very well. More Women in Retail...
info_outline
276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
The FMCG Guys
is Kenvue’s recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she’s developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you’ll hear some examples of how some specific situations like “putting a hand up” can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more. Topics covered include: The structural issue of lack of female leaders Ways of being and showing up without having to adapt to...
info_outlineA year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels, CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30
This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper “promiscuity” under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting the next rules. Rick also shares how TCC’s physical-reward programs and new social “Loyalty Quest” turn everyday shoppers into loyalty activists—and deliver measurable, total-store lift.
Tune in to hear about:
- Shoppers & value: tighter wallets, more store-hopping, bigger price delta vs. brands → private label wins; promos often train disloyalty.
- Loyalty > RMN: retail media must serve the experience; when RMN teams are siloed, messaging conflicts and trust suffers.
- Paid memberships: the next loyalty model—bundled value (delivery, exclusives, services) that changes behavior and economics.
- AI with a human core: backend gains + real personalization, but in-store experience, staff, and brand mission still do the heavy lifting.
- TCC playbook: physical rewards to shape behaviour (3–5% total-store uplift) and “Loyalty Quest” to reward shareable shopper moments.
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.