281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
Release Date: 11/08/2025
293. Xenia Barth, CEO at Merz Lifecare Holding: OTC, Cultural Nuances, Leaving a Company after 20 years, Leading a Mega-Merger
The FMCG Guys
is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she’s leading today. Tune in to hear about: Her career in FMCG working in Germany, Spain, Mexico and the US Cultural nuances when leading in other markets Key criteria...
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292. Meet the Hosts with Christine Nikolaou, Efrain Rosario and Daniel Torres
The FMCG Guys
In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026! More Follow us on Instagram: Follow us on LinkedIn: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and...
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Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)
The FMCG Guys
is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great
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291. Andrew Lipsman, Retail Media Analyst, Live from RMSUK '25: In-Store, Untapped Opportunities, CMOs, US vs EU
The FMCG Guys
Watch on YouTube: is one of the world’s most respected Retail Media’s Opinion Leaders. We sat with him at SMG and ADWEEK’s Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel’s true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: More Follow us on Instagram: Follow us on...
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290. Rob Edwards, Head of Media and Digital at Arla Foods UK: Retail Media, Quality Content, Brand Humour and An Outsider's Perspective
The FMCG Guys
Watch on YouTube: is dairy leader Arla Foods’ Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK’s Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just “Media” Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can find the right tone that resounds with consumers The importance creating quality content More Follow us on...
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289. Nicco Gloazzo: Challenging the Career Norm, Disrupting Boring Categories, Retail Media, Real Digital Metrics
The FMCG Guys
is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America’s top broth brands. In this conversation, you’ll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the “boring” broth category The flywheel effect behind retail media growth Why “velocity” beats ROAS as a success metric The rise of retail media in grocery vs. other categories Building...
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288. Richard Bowden, Marketing and Digital Director at No7 by Boots: A Zigzag Career, Beauty, Premium Private Label, DTC in FMCG, Marketing at The Driving Seat
The FMCG Guys
, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, “own” brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure. Key topics & takeaways Boots’ No7 Beauty Company model: building retailer-created...
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287. Sara Richter, CMO at SAP Emarsys: Loyalty has changed, Personalization, Trends, B2B is like B2C
The FMCG Guys
, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys’ Global Customer Loyalty Index (find it ) and explain how loyalty is shifting, why “true loyalty” is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive. Why “loyalty isn’t what it used to be” The six loyalty types and the rise of trend loyalty Fresh data points shaping consumer behaviour Personalization, AI and omni-channel engagement How B2B...
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The CPG Guys: A Culture of Innovation with PepsiCo's Mike Del Pozzo
The FMCG Guys
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: Find PepsiCo on Linkedin at: Find PepsiCo online at: Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category? 2. Gatorade is...
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286. Benjamin Lickfett, Global VP Breakthrough Innovation, Digital & Ventures at Diageo, Live from Retail Media Summit UK: Customer Journey, Personalization, Startups, External Innovation, Trends
The FMCG Guys
Watch on YouTube: is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK’s Retail Media Summit UK, you’ll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability. Tune in to hear about: What “Breakthrough Innovation” means at Diageo and how Benni’s...
info_outlineWatch on YouTube: https://youtu.be/gztCQqP5KZY
Lucia Mastromauro is Deliveroo’s VP of Advertising. We sit down with her at SMG and Adweek’s Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.
Tune in to hear about:
- Lucia’s career at the likes of eBay, Google and WPP
- Her take on Retail Media and how unifying different platforms could really make it flourish
- The convergence of Brand Building and commerce and what that means for brand CMOs
- Why modern marketers need to embrace tech and data
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.