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A Tangible Tool for Success Elevating Your Business with Book Publishing (With Special Guest, Melanie Herschorn)

Business & Bubbly Podcast with Charity Majors

Release Date: 02/20/2025

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Introduction:

Welcome back to another inspiring episode of Business & Bubbly! In this episode, your host, Charity Majors, is joined by the remarkable Melanie Hirshorn, a publishing expert and the heart behind Big Impact Books. Melanie helps entrepreneurs elevate their business by becoming published authors, offering a tangible tool for authority and success through book publishing. So pour yourself a glass of bubbly and get ready to discover how you can stand out as an expert in your industry.

Speaker Bio: Melanie Herschorn is the founder of Big Impact Books, where she assists entrepreneurs in becoming published authors and industry experts through the power of strategic book publishing. With her extensive knowledge in book marketing, Melanie helps her clients leverage their books to elevate their brand, expand their reach, and make a bold impact. A heart-centered leader and a chapter director with Business & Bubbly, Melanie embodies authenticity, guidance, and passion in everything she does.

Episode Summary:

In this episode, Charity and Melanie discuss the transformative power of book publishing for entrepreneurs looking to stand out as experts in their fields. They explore how a book can serve as a powerful marketing tool, provide confidence, and open doors to new opportunities such as speaking engagements and increased client reach. With Melanie's insights, listeners will uncover the strategic steps needed to embark on their own publishing journey.

Discussion Points:

  1. The significance of a book as a symbol of authority and expertise.

  2. Melanie Herschorn's personal journey and transformation through becoming an author.

  3. Addressing common objections about writing a book, such as time, expertise, and impact.

  4. Leveraging a book for marketing, networking, and expanding business opportunities.

  5. The collaborative book opportunity with Business & Bubbly for women changing the world.

Timestamps:

  • [00:01:14] Charity shares her experience on how becoming an author was a game changer for her business.

  • [00:02:27] Melanie discusses the impact a book has on confidence and authority.

  • [00:06:32] Myth-busting common objections about writing a book.

  • [00:19:35] Exploring various ways to leverage a book for business growth.

  • [00:30:45] Collaboration opportunity with Business & Bubbly's upcoming book, "Rise."

Conclusion: Don't miss the insights and strategies shared in this episode to elevate your business through book publishing. Whether you have a story waiting to be told or see the strategic opportunity to stand out as an industry expert, Melanie Hirshorn offers valuable guidance to help you succeed. Tune in to hear how you can leverage the power of books to transform your business journey.

Call to Action: Listen to the full episode for all the tips and wisdom, and consider how you can take the next step towards becoming a published author. Cheers to your success, and remember to subscribe and leave a review!

Links:

  • Get 50 of the BEST networking questions by texting the words "networking questions" to 833-231-8098.

  • If you're a connector in your area and would like to bring a chapter of Business & Bubbly to your area, visit

    BusinessAndBubbly.com

    and click the "apply to be a Director" button to learn more.

  • For more on Melanie Hirshorn and Big Impact Books, visit her Instagram at

    Big Impact Books

    .

Thank you for tuning in to Business & Bubbly, where we empower women to elevate their business and life!