How to Craft Stories That Sell and Leave a Lasting Impression (With Charity Majors)

Episode Intro:

Welcome back to the Business & Bubbly Podcast! Are you ready to transform how you connect, inspire, and convert through storytelling? In this value-packed episode, your host Charity Majors, visionary entrepreneur, bestselling author, and founder of Business & Bubbly, dives deep into the art and science of storytelling that sells—and sticks. Whether you're a speaker, author, podcaster, or business leader, discover how to shape and share the stories that create impact, engagement, and real business results. Get ready for practical tips, personal examples, and a behind-the-scenes look at the storytelling frameworks used by wildly successful women in business.

Speaker Bio:

Charity Majors is a dynamic entrepreneur, certified speaker and trainer, bestselling author, and the founder and CEO of Business & Bubbly. She’s passionate about empowering women to rise as connectors, speakers, and leaders with stories that matter. Charity leads both online and in-person communities, including her popular Speaker Author Accelerator program, and is a recognized expert on storytelling, transformation, and amplifying your message to the world.

Episode Summary:

In this episode, “How to Craft Stories That Sell and Leave a Lasting Impression,” Charity Majors shares the exact storytelling techniques she teaches inside her Business & Bubbly Speaker Author Accelerator, including her proprietary Major Impact Messenger Framework and the “IRL” method (Incident, Reason, Link). Learn how to transform everyday experiences into sticky stories that engage your audience and drive business results, discover why high-performing women entrepreneurs must learn to leverage stories for brand growth, and hear how crafting a “high ticket offer” might be the big log your business fire needs. Plus, Charity dives into the power of sensory storytelling and how to move from DIY to Done-For-You with platforms that give you the unfair advantage.

Discussion Points:

1. The Major Impact Messenger Framework:
   Discover the signature storytelling method that transforms speakers into unforgettable facilitators (IRL: Incident, Reason, Link).

2. Sensory-Rich Storytelling:
   How using all five senses and emotional resonance make your message memorable and drives conversions.

3. From Burnout to Breakthrough:
   The “kindling vs. log” analogy—why so many women entrepreneurs get stuck in hustle culture and how to build sustainability with big offers.

4. Moving Beyond DIY:
   The difference between DIY content and building platforms with expert, done-for-you support for authors and speakers.

5. The Power of Owning Your Story:
   Why your unique experiences matter, how to know your story is enough, and the transformational ripple effect of sharing your message.

Key Conversation Timestamps:

• 00:02:20 — Introduction to the Major Impact Messenger Framework and why stories sell.

• 00:05:39 — Charity’s personal “fireplace” analogy: the burnout cycle and business growth revelations.

• 00:09:58 — The concept of “adding a zero” and building sustainable, high-ticket offers.

• 00:16:58 — How to create a sticky story using sensory engagement and the IRL framework.

• 00:23:17 — Invitation to the Speaker Author Accelerator program and how it positions you as an industry leader.

Key Takeaways:

• Transform your everyday moments into powerful, memorable business stories.

• Sensory storytelling creates emotional resonance and drives real action.

• Building your business with “logs” (sustainable offers) instead of only “kindling” (small freebies) fuels growth and prevents burnout.

• Leverage done-for-you author and speaker programs to stand out as a leader with an unfair advantage.

• Your story matters—sharing it not only impacts others but positions you at the front of your industry.

Episode Wrap-Up & Call to Action:

Ready to find your people, power, and purpose through storytelling? Don’t let another week go by stuck in hustle mode or doubting your story’s worth. Listen to the full episode with Charity Majors for step-by-step guidance on crafting stories that stick, learning professional storytelling frameworks, and seizing the opportunity to step into the spotlight. Take action now to elevate your brand and impact!

Links Mentioned:

• Apply for the Speaker Author Accelerator: businessandbubbly.com/expand

• Try Charity’s favorite skin & gut supplement, GlowC: getglowc.com (Use code “charitymajors” for a discount)

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