134: Scaling with Substance: Monty Cain on Growth, Brain Injuries, and Building a High-Impact PI Firm

In this powerhouse episode of Lead Counsel, host Tom Tona, founder and managing attorney at TonaLaw, sits down with Monty Cain, founder of Cain Law Office in Oklahoma, for a deep dive into what it really takes to scale a personal injury law firm in today's hyper-competitive legal landscape.

Monty Cain’s journey is anything but ordinary. Starting his legal career at age 36 and launching his own firm at 52, Monty has grown Cane Law from a one-assistant outfit to a thriving PI powerhouse with 12 attorneys and over 50 staff across three offices. He shares the pivotal moments and strategies that fueled this meteoric rise — from mastering brain injury litigation to redefining trucking law in Oklahoma through precedent-setting Supreme Court victories.

This episode covers:

• How Monty grew his firm by 600 percent in four years

• The power of investing in attorney education and sending trial lawyers to national conferences

• Why mastering brain injury medicine gave his firm a competitive edge

• The real impact of going to trial versus settling, and why litigation is a growth strategy

• How embracing EOS/Fireproof systems is helping transition Kane Law into a data-driven, scalable enterprise

• Why hiring slow is a mistake and how to use data to forecast staffing needs

• Tips on building client experience systems that scale — from intake to settlement

• The importance of strategic marketing, SEO accountability, and using brand-first advertising like their new “In Pain, Call Cain” campaign

• How private equity and hedge funds are reshaping the PI landscape and what smaller firms can do to compete

For law firm owners, PI litigators, and legal entrepreneurs, this episode delivers practical, actionable insight on growing a firm with heart, systems, and serious results.

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Featured Guest:

Monty Cain
Owner and Managing Attorney, Cain Law
📧 [e-mail]
🌐 www.cainlaw-okc.com
📞 [phone]
🔗 Monty Cain on LinkedIn

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Your Host:

Tom Tona
Founder & Managing Attorney, TonaLaw
🌐 www.tonalaw.com
🔗 Thomas Tona on LinkedIn 
X: @NYPITrialGuy

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This podcast is sponsored by TonaLaw.

TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.