#190: Why Cash is STILL King: The Survival Strategy Every CEO Needs to Master | Jim Schleckser
Release Date: 03/20/2025
Play Big Faster Podcast
Struggling with being the constant bottleneck in your company? Business automation consultant Madi Waggoner reveals how entrepreneurs can fire themselves from daily operations and take actual vacations without business collapse. This episode breaks down the exact automation strategies and workflow automation systems that transform overwhelmed founders into true CEOs. Madi shares her framework covering business automation tools, process automation methods, and team-building tactics that eliminate the single-point-of-failure problem plaguing most small businesses. This conversation...
info_outlinePlay Big Faster Podcast
Email deliverability expert MV Braverman reveals why small business owners struggle with inbox placement despite building quality email lists. The founder of Inbox Welcome breaks down her TCR method (Tech, Content, Relationship) for transforming dormant subscriber lists into powerful revenue engines. MV exposes the hidden costs of purchased email lists - including a shocking five-year payback period for political campaigns - while sharing actionable strategies for sender reputation recovery. Key insights include: authentication requirements that Google now mandates, unsubscribe best...
info_outlinePlay Big Faster Podcast
Mental blocks are self-imposed barriers that entrepreneur and psychology expert Dr. Travis Fox reveals through his revolutionary Mystic Persona System in this Play Big Faster episode. Breaking through mental barriers requires understanding the 102 personas operating within your subconscious mind that create limiting beliefs and self sabotage patterns keeping you stuck. Dr. Fox, creator of the Dual Path Dynamics methodology, exposes how overcoming mental blocks starts with recognizing we're all "imposters" running around pretending we have our lives figured out. From his 30+ years helping...
info_outlinePlay Big Faster Podcast
Webinar automation expert Andy Audate reveals how entrepreneurs escape the one-on-one sales trap and build Monthly Recurring Revenue through Automated Webinar Systems. Former cell phone business millionaire shares his proven transition from 18 daily Zoom calls to High Ticket Service Sales using one-to-many presentations that generated $75,000 in a single session. The Problem: Most entrepreneurs are stuck in exhausting one-on-one sales cycles, sacrificing family time and scalability. Andy's girlfriend (now wife) nearly ended their relationship because he was glued to back-to-back sales calls...
info_outlinePlay Big Faster Podcast
Authoritative coach Chris Marr reveals the hidden profit killers lurking in your client relationships in this transformative episode of Play Big Faster. After 15 years of coaching client-facing professionals from startups to nine-figure enterprises, Chris Marr the authoritative coach exposes why your need to be liked is actually sabotaging both your success and your clients' results. This isn't your typical business coaching session about communication skills. Chris delivers a masterclass in becoming an authoritative speaker who commands respect while delivering exceptional value. His...
info_outlinePlay Big Faster Podcast
Business coach Robin Waite reveals how authentic entrepreneurs can escape the "sales cycle of doom" and build profitable coaching businesses without relying on social media. In this milestone 200th episode, Robin shares his counterintuitive approach to scaling a business by serving fewer clients while doubling income through strategic pricing and productization. You'll discover Robin's five-step partnership framework that generated 3,000 leads from a single podcast interview and produced $300,000 in revenue. Learn why the fearless business coach believes 2025 marks a major shift away from...
info_outlinePlay Big Faster Podcast
Struggling with entrepreneurial mindset blocks? Entrepreneurship expert Brian Elam reveals why "good people deserve lots of money" in this transformative episode of Play Big Faster. Discover how connecting symptoms to root causes can help business owners overcome imposter syndrome and achieve sustainable success. Brian shares his powerful framework on why humans matter more than tech in today's AI-driven business landscape, explaining how entrepreneurs can leverage technology without losing the personal touch that drives real results. You'll learn: practical strategies to overcome...
info_outlinePlay Big Faster Podcast
Serial entrepreneur Neena Pandey reveals transformative strategies for breaking free from corporate constraints to build multiple successful ventures. From Silicon Valley marketing executive to 3x founder with businesses generating seven-figure revenues, this Forbes author shares her authentic journey of pivoting between industries. Discover how Neena leveraged mindset shifts to scale both B2B and B2C businesses while managing burnout. You'll learn: tactical approaches for creating self-running systems, the unexpected truth about "work-life balance," and powerful journaling techniques that...
info_outlinePlay Big Faster Podcast
Struggling to finance your real estate investments? Private Money for Real Estate expert Jay Conner reveals how to fund investment deals without banks or hard money lenders in this game-changing episode of Play Big Faster. Discover Jay's proven private lending system that transformed his investing business since 2003 and allowed him to build wealth through real estate investing without credit checks or complicated loan applications. You'll learn: how to attract private lenders without ever asking for money, the exact formula for calculating maximum allowable offers on properties, and where to...
info_outlinePlay Big Faster Podcast
Struggling to differentiate your business? Niche business expert Todd Howard reveals his proven 5-step framework for finding your unique market position without chasing trends in this episode of Play Big Faster. Learn why niching isn't about leaving money on the table but creating a "nest of safety" where your strengths are leveraged. Todd shares how solopreneurs can identify hidden niche opportunities using their unique abilities instead of picking markets. You'll learn: how Simon Sinek exemplifies standing out from competitors with a unique approach, why 50-something entrepreneurs have...
info_outlineDon't run out of cash, don't run out of cash, don't run out of cash" — Jim Schleckser, founder of The Lazy CEO Project, hammers home this critical mantra for business survival in this eye-opening episode.
As the author of the bestselling book "Great CEOs are Lazy" (with over 100,000 copies sold), Jim reveals why 90% of small businesses fail within five years and how proper cash management can solve virtually any business problem.
Beyond finances, Jim breaks down his strategic "kink in the hose" framework, helping you identify whether your business model, talent, or systems are constraining your growth.
Solopreneurs will gain practical insights on when to make critical first hires and how fractional employees can provide high-caliber talent at affordable rates.
Jim also shares valuable advice on implementing subscription models to create predictable revenue and his "double top secret" strategy, a powerful tool that will empower you to accelerate growth through strategic partnerships.
This conversation delivers essential wisdom for entrepreneurs ready to work strategically rather than frantically in their pursuit of sustainable business success.