Ep 13: Sophie Murray, Novus Insights - Leveraging Consumer Insights and Market Data to Unlock Omnichannel Growth
Release Date: 10/16/2024
S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company thatโs transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies...
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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company thatโs transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Orรฉal are using...
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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG
eCommert Podcast
In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation. The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how...
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S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations
eCommert Podcast
In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing...
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S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency
eCommert Podcast
In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation,...
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S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future
eCommert Podcast
In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code...
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S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
eCommert Podcast
In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store...
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S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens
eCommert Podcast
In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazonโs retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for...
info_outlineWelcome to Episode 13 of the ecommert Podcast!
Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights .
Get ready to dive into discussions on ๐:
- ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ป๐๐ถ๐ด๐ต๐๐ ๐ณ๐ผ๐ฟ ๐ข๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐
- ๐ง๐ต๐ฒ ๐ฅ๐ผ๐น๐ฒ ๐ผ๐ณ ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ ๐ฎ๐ป๐ฑ ๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ฆ๐ต๐ฎ๐ฝ๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ง๐ฟ๐ฒ๐ป๐ฑ๐
- ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ป๐ด ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฎ๐๐ฎ
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๐ ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ:
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๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!