S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
Release Date: 05/01/2025
The key enemy of AI enterprise adoption is FOMO - Insights from Bastien (Reckitt's CIO/CDO)
eCommert Podcast
Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt). In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed. This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes. What you’ll learn in Episode 2: 🔹Agentic workflows: how to get performance insights in under a minute 🔹 Agents vs autonomous agents: what “closing the loop” really means 🔹 Why SAP and ERPs...
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The Future of CPG The Retail Media Revolution
eCommert Podcast
The Future of CPG Retail Media | ecommert Podcast Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what’s next for retail media, data integration, and shopper-centric measurement. 🎙 Featured Guests Celia Van Wickel Director of Digital Commerce, Russell Stover Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA 💡 What we cover in this episode: How retail media is reshaping the CPG...
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The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)
eCommert Podcast
Scaling AI Beyond Pilots: Inside Reckitt’s Enterprise Transformation In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their “Insights Engine.” 🔑 Key Highlights • Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why...
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Most Brands Missed This When Adopting AI with Global CPG Leaders and Mert Damlapinar
eCommert Podcast
Most brands miss this when adopting AI… It’s not about adding tools, it’s about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. 🎙️ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International Andrew Pearl, VP of Industry Insights at Profitero+ 💡 Learn how leading brands are: Building playbooks from scratch Bridging offline +...
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What No One’s Telling You About Digital Shelf | Pulse of the Retail Industry at GroceryShop
eCommert Podcast
From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what’s really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg...
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What does AI really mean for CPGs, Insights from Retail Leaders
eCommert Podcast
What does AI really mean for CPG? 🚀 In this medley episode, leaders from L’Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they’re using AI to transform retail media, shopper insights, and digital commerce. 🔥 Key Insights • AI as an “employee,” not just a tool • Rise of agentic systems for end-to-end problem solving • Smarter shopper segmentation across D2C, retailers & publishers • L’Oréal’s One Consumer project → building unified IDs through clean rooms • Collaboration over silos: collectively creating value with partners 🎤 Featuring:...
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S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies...
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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using...
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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
info_outlineIn this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights.
The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.
00:00 Introduction to Data Science in Engineering
00:23 Welcome to the eCom Podcast Season Two
01:13 Live at Commerce Media Brand Summit with Keith Lehman
01:58 Keith Lehman's Career Journey
03:47 Insights into the Pet Care Category
07:05 Global Scaling and Local Market Implementation
09:35 Challenges in Digital Content Production
15:13 The Role of Data Scientists in Media
16:49 The Role of Retailers and Marketplaces in eCommerce
17:32 The Evolution of Retail Media and Data Collaboration 1
9:38 AI in Marketing: Use Cases and Challenges
23:27 The Future of Shopper Marketing Teams
26:57 Predictions and Demands for the Future of Retail
30:46 Conclusion and Final Thoughts
Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!
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