eCommert Podcast

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights. Our podcast explores the latest insights, trends, and innovations shaping today's digital commerce world and the CPG industry. Join us as we delve into pivotal topics crucial to navigating the evolving landscape of digital commerce. For partnership opportunities, speaking engagements, or to be featured on our episodes, please contact us at [email protected]. DISCLAIMER: The information, opinions, and examples provided in our online post, newsletter, video, or podcast content are for general information only, and any reliance on the information provided in our content is done at your own risk. The "eCommert" name is a registered trademark, and all forms and abbreviations are the property of its owner. Its use does not imply endorsement of or opposition to any specific organization, product, or service.

S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce 07/03/2025

S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit’s Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: 📲 Apple Podcasts: 🎵 Amazon Music: 📺 YouTube: Find us on: 🌐 Website: 🔗 LinkedIn: 🔗 X: /episode/index/show/e465c6c3-740e-449a-9b02-7265bb57cd09/id/37148140

S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce 06/26/2025

S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit’s Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: 📲 Apple Podcasts: 🎵 Amazon Music: 📺 YouTube: Find us on: 🌐 Website: 🔗 LinkedIn: 🔗 X: /episode/index/show/e465c6c3-740e-449a-9b02-7265bb57cd09/id/37147820

S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg 06/18/2025

S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg 06/11/2025

S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG 06/06/2025

S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations 05/29/2025

S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency 05/23/2025

S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future 05/08/2025

S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation 05/01/2025

S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization. 00:00 Introduction to Data Science in Engineering 00:23 Welcome to the eCom Podcast Season Two 01:13 Live at Commerce Media Brand Summit with Keith Lehman 01:58 Keith Lehman's Career Journey 03:47 Insights into the Pet Care Category 07:05 Global Scaling and Local Market Implementation 09:35 Challenges in Digital Content Production 15:13 The Role of Data Scientists in Media 16:49 The Role of Retailers and Marketplaces in eCommerce 17:32 The Evolution of Retail Media and Data Collaboration 1 9:38 AI in Marketing: Use Cases and Challenges 23:27 The Future of Shopper Marketing Teams 26:57 Predictions and Demands for the Future of Retail 30:46 Conclusion and Final Thoughts Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: 📲 Apple Podcasts: 🎵 Amazon Music: 📺 YouTube: Find us on: 🌐 Website: 🔗 LinkedIn: 🔗 X: /episode/index/show/e465c6c3-740e-449a-9b02-7265bb57cd09/id/36379505

S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens 04/11/2025

S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms 03/28/2025

S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 03/18/2025

S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 03/13/2025

S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 03/04/2025

S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 02/27/2025

S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas 02/11/2025

S2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas 02/06/2025

S2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe 01/27/2025

S2E8 - Part 1: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe 01/23/2025

S2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce 01/14/2025

S2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce 01/09/2025

S2E6 - Part 2: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce 12/23/2024

S2E6 - Part 1: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce 12/20/2024

S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies 12/12/2024

S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies Welcome to season 2 of the Ecommert Podcast! In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh. Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners. Key Takeaways: Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior. Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions. Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal’s technology is driving measurable success for leading CPG brands. The Future of Analytics: Get a sneak peek into Portal’s roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships. Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem. Tune in to hear Oliver’s valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve. Listen now to uncover the future of retail media and analytics! /episode/index/show/e465c6c3-740e-449a-9b02-7265bb57cd09/id/34392450

S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon 12/05/2024

S2E3: Debmalya Dutta - Carrer Cronicles - Accelerating eCommerce: Career Insights and Innovations at Unilever 11/29/2024

S2E2: Seb Bardin - Digital Commerce Transformation Across Categories with Seb Bardin: Consumer- Centric Strategies & Innovation 11/21/2024

S2E1: Neel Arora, Nestlé - Scaling eCommerce Excellence: Neel Arora on Nestlé’s Global eCommerce Strategy and Growth Levers 11/14/2024

Ep 13: Sophie Murray, Novus Insights - Leveraging Consumer Insights and Market Data to Unlock Omnichannel Growth 10/16/2024

Ep 12 Part 2: Glenn Cloarec, L'Oréal - European Retail Media Landscape, Retailer Partnerships and Brand Power with L'Oréal's Glenn Cloarec 10/10/2024

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