eCommert Podcast
Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights. Our podcast explores the latest insights, trends, and innovations shaping today's digital commerce world and the CPG industry. Join us as we delve into pivotal topics crucial to navigating the evolving landscape of digital commerce. For partnership opportunities, speaking engagements, or to be featured on our episodes, please contact us at partnerships@ecommert.org. DISCLAIMER: The information, opinions, and examples provided in our online post, newsletter, video, or podcast content are for general information only, and any reliance on the information provided in our content is done at your own risk. The "eCommert" name is a registered trademark, and all forms and abbreviations are the property of its owner. Its use does not imply endorsement of or opposition to any specific organization, product, or service.
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The Future of CPG The Retail Media Revolution
01/12/2026
The Future of CPG The Retail Media Revolution
The Future of CPG Retail Media | ecommert Podcast Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into whatโs next for retail media, data integration, and shopper-centric measurement. ๐ Featured Guests Celia Van Wickel Director of Digital Commerce, Russell Stover Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA ๐ก What we cover in this episode: How retail media is reshaping the CPG go-to-market model The challenges of real-time data, attribution, and post-purchase analytics Why โmore dataโ doesnโt always mean better decisions Aligning media, commerce, and shopper behavior across retailers What the next phase of retail media maturity looks like This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth. ๐ Subscribe for more insights on CPG, retail, AI, and commerce transformation. ๐ฉ Follow ecommertยฎ for weekly insights from industry operators and leaders.
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The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)
01/06/2026
The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)
Scaling AI Beyond Pilots: Inside Reckittโs Enterprise Transformation In this episode of the Ecommertยฎ Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms โ starting with their โInsights Engine.โ ๐ Key Highlights โข Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. โข Data Depth Shock: Why automotive data now rivals CPG in scale and precision. โข Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers. โข AI Without FOMO: Avoiding the โshiny objectโ trap to deliver measurable value. โข Responsible AI: How Reckitt enforces transparency and human oversight across solutions. A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation. ๐ฅ Watch or listen on your favorite platform: Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.
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Most Brands Missed This When Adopting AI with Global CPG Leaders and Mert Damlapinar
12/29/2025
Most Brands Missed This When Adopting AI with Global CPG Leaders and Mert Damlapinar
Most brands miss this when adopting AIโฆ Itโs not about adding tools, itโs about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. ๐๏ธ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelฤz International Andrew Pearl, VP of Industry Insights at Profitero+ ๐ก Learn how leading brands are: Building playbooks from scratch Bridging offline + online media impact Scaling AI content with real measurement in mind Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage ๐ง๐ผ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐ ๐ฎ๐น๐น ๐ผ๐๐ฟ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ณ๐ผ๐น๐น๐ผ๐ ecommertยฎ ๐ฎ๐ป๐ฑ ๐ท๐ผ๐ถ๐ป ๐ญ๐ฒ,๐ด๐ฌ๐ฌ+ ๐๐ฃ๐, ๐ฟ๐ฒ๐๐ฎ๐ถ๐น, ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ง๐ฒ๐ฐ๐ต ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ๐ ๐๐ต๐ผ ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ๐ฑ ๐๐ผ ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ยฎ : ๐๐ฃ๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฟ๐ผ๐๐๐ต ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.
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What No Oneโs Telling You About Digital Shelf | Pulse of the Retail Industry at GroceryShop
12/26/2025
What No Oneโs Telling You About Digital Shelf | Pulse of the Retail Industry at GroceryShop
From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into whatโs really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: ๐ฃ๏ธ Ben Miller, Vice President Shoptalk / Groceryshop ๐ฃ๏ธ Grace Liesch, Enterprise Sales Director โ MikMak ๐ฃ๏ธ Erik Mitchell, CEO โ Seek ๐ฃ๏ธ Adam Zimmerman, Co-founder โ Idealโข by Design House ๐ฃ๏ธ Catherine Nickerson, Sr. Director, Industry Strategy โ Blue Yonder ๐ฃ๏ธ Gilbert Hernandez, AI Sales Engineer โ IBM ๐ฃ๏ธ Greg Stevens, CEO โ Osmos ๐ฃ๏ธ Megan Murphy, Sr. Director of Marketing โ Stackline ๐ฃ๏ธ Jason Busch, Co-Founder โ Gain ๐ก From agentic AI in commerce to retail data collaboration, this episode reveals the real conversations happening on the ground at Groceryshop. ๐ฅ Watch or listen on your favorite platform: ๐ More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.
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What does AI really mean for CPGs, Insights from Retail Leaders
09/29/2025
What does AI really mean for CPGs, Insights from Retail Leaders
What does AI really mean for CPG? ๐ In this medley episode, leaders from LโOrรฉal, Tesco Media, Shalion, Vizit, and Pentalog share how theyโre using AI to transform retail media, shopper insights, and digital commerce. ๐ฅ Key Insights โข AI as an โemployee,โ not just a tool โข Rise of agentic systems for end-to-end problem solving โข Smarter shopper segmentation across D2C, retailers & publishers โข LโOrรฉalโs One Consumer project โ building unified IDs through clean rooms โข Collaboration over silos: collectively creating value with partners ๐ค Featuring: Jack Lindberg โ Shalion Andreas Reiffen โ Pentaleap Florian Clemens โ Tesco Media Jehan Hamedi โ Vizit Glenn Cloarec โ LโOrรฉal ๐ Watch the full episode on your preferred channels: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: ๐ Learn more at:
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S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
07/03/2025
S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company thatโs transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Orรฉal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodiโs Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizitโs Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Orรฉal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail ๐ง Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual contentโand how your brand can too. ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
06/26/2025
S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company thatโs transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Orรฉal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodiโs Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizitโs Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Orรฉal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail ๐ง Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual contentโand how your brand can too. ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
06/18/2025
S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include: Jack Lindbergโs Career Journey from Music to Digital Commerce Key Challenges in Digital Shelf and Retail Media The Role of Menus and Delivery Apps in Retail Strategy Branding, Distribution, and Measurement in Digital Menus AIโs Expanding Role in Retail Media and Customer Experience The Rise of Contextual Shopping and AI Personalization Future Trends in Data Utilization and Digital Commerce Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
06/11/2025
S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include: Jack Lindbergโs Career Journey from Music to Digital Commerce Key Challenges in Digital Shelf and Retail Media The Role of Menus and Delivery Apps in Retail Strategy Branding, Distribution, and Measurement in Digital Menus AIโs Expanding Role in Retail Media and Customer Experience The Rise of Contextual Shopping and AI Personalization Future Trends in Data Utilization and Digital Commerce Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG
06/06/2025
S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG
In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation. The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners. The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes. Highlights include: Introduction to Team Structures and Evolution Infusing Agility in Team Operations Organizational Capability as a Strategic Choice Managing Agility for Fast Decision Making Building Cross-Functional Digital Capabilities Coca-Cola's Digital Acceleration Program Leadership and Practical Training Programs Empowering Teams with AI and Technology Monthly Learn at Lunch Sessions Global Strategy and Key Pillars Retail Media and Measurement Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations
05/29/2025
S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations
In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience. Highlights include: Introduction to AI in Business Strategy Generative AI in Marketing Adopting and Developing AI Technologies Challenges and Responsibilities in AI Implementation Current and Future Applications of AI Deep Dive into AI Use Cases Regulatory and Ethical Considerations AI Tools and Innovations Profitero's AI Chatbot and Its Impact AI-Driven Content Optimization The Future of AI and Workforce Implications Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency
05/23/2025
S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency
In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one. Highlights include: Introduction to AI in Consumer Behavior Generative AI and Proprietary Brand Technology AI in Media Buying and Creative Asset Management AI in Digital Commerce and Content Creation AI in Forecasting and Automation The Future of AI in Business Operations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future
05/08/2025
S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future
In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation. 00:00 Introduction and Guest Welcome 00:43 Lucia's Career Journey 02:27 Digital Commerce Initiatives at Mondelez 05:07 Retail Media and Collaborations 12:07 Digital Content and Shelf Measurement 14:35 Sustainability Efforts and QR Code Innovations 18:05 E-commerce Product Development 26:10 AI in Digital Commerce 28:52 Future of Omnichannel Retail 30:19 Final Thoughts and Recommendations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
05/01/2025
S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization. 00:00 Introduction to Data Science in Engineering 00:23 Welcome to the eCom Podcast Season Two 01:13 Live at Commerce Media Brand Summit with Keith Lehman 01:58 Keith Lehman's Career Journey 03:47 Insights into the Pet Care Category 07:05 Global Scaling and Local Market Implementation 09:35 Challenges in Digital Content Production 15:13 The Role of Data Scientists in Media 16:49 The Role of Retailers and Marketplaces in eCommerce 17:32 The Evolution of Retail Media and Data Collaboration 1 9:38 AI in Marketing: Use Cases and Challenges 23:27 The Future of Shopper Marketing Teams 26:57 Predictions and Demands for the Future of Retail 30:46 Conclusion and Final Thoughts Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens
04/11/2025
S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens
In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazonโs retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tescoโs partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space. 00:00 Introduction and Objective 00:29 Welcome to the e-Commert Podcast 01:17 Guest Introduction and Career Journey 02:26 Evolution of Retail Media 04:56 Tesco Media and Dunhumby Partnership 06:54 Omnichannel Retail Media Strategies 08:29 In-Store Retail Media Innovations 11:38 Data Collaboration and Clean Rooms 14:31 Future of Retail Media and Analytics 27:48 Machine Learning and AI in Retail Media 35:00 Conclusion and Career Advice Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! ๐ Watch the full episode now: ๐ง Spotify: ๐ฒ Apple Podcasts: ๐ต Amazon Music: ๐บ YouTube: Find us on: ๐ Website: ๐ LinkedIn: ๐ X:
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S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms
03/28/2025
S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms
In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.
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S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
03/18/2025
S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fantaโs interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Colaโs business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of allโWould you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. ๐ง Tune in now to stay ahead of the curve!
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S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
03/13/2025
S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the companyโs approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in todayโs competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.
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S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero
03/04/2025
S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero
In this power-packed episode of ecommert, weโre back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. ๐ Whatโs Inside: โ
The Holy Grail of online & offline integrationโare we getting closer? โ
How AI-powered digital shelf tools are helping brands optimize content and boost sales โ
The return of Centers of Excellence (COEs) and their impact on global CPG organizations โ
JBP negotiations: How data-driven insights can help brands win with retailers โ
Predictions for the next 5 years in eCommerceโwhatโs coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. ๐ข Donโt miss it! Hit play now and stay ahead of the curve.๐ Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation
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S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero
02/27/2025
S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero
Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. ๐๐ Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in todayโs fast-moving e-commerce landscape. ๐ก What Youโll Get: โ
Actionable insights from top e-commerce experts โ
Strategies to boost product visibility & search rankings โ
The latest trends in retail media & digital shelf performance โ
Real-world case studies on how brands are winning online โ
AI-driven solutions to help you work smarter, not harder Whether youโre a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. ๐ง New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation
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S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas
02/11/2025
S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas
In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how itโs transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions. Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices. If youโre interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!
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S2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas
02/06/2025
S2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas
Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising. ๐ What you'll learn in this episode: โ๏ธ How Douglas built a retail media powerhouse across multiple markets โ๏ธ The role of first-party data in driving brand growth โ๏ธ Why retail media is a must-have in todayโs marketing mix โ๏ธ How beauty brands can leverage data-driven insights for success โ๏ธ The biggest challenges & opportunities in retail media today Whether youโre a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.
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S2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe
01/27/2025
S2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe
In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce. Learn how Mondelez is leading the charge in digital transformation: Through initiatives like Vision 2030 AI-powered consumer insights Cross-functional collaboration. Discover the importance of democratizing data Upskilling teams Building digital capabilities to stay competitive in the fast-paced e-commerce landscape. From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.
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S2E8 - Part 1: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe
01/23/2025
S2E8 - Part 1: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe
In this episode of the Ecommert Podcast, we are live from Zurich at Mondelez Internationalโs Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe. Join us as we discuss: The unique challenges and opportunities of digital commerce and data analytics in the European market. How Mondelez is leveraging automation and advanced technologies to transform the digital shelf. Cross-functional collaboration between data and commerce teams to drive growth and efficiency. The future of digital transformation and engaging the next generation of consumers. With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies. ๐ง Tune in now to gain valuable knowledge and stay ahead in the industry! #EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf
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S2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce
01/14/2025
S2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce
This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: ๐ Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. ๐ค AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. ๐ Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. ๐ The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. ๐ก Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.
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S2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce
01/09/2025
S2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce
This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: ๐ Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. ๐ค AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. ๐ Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. ๐ The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. ๐ก Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.
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S2E6 - Part 2: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce
12/23/2024
S2E6 - Part 2: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce
In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation. Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Donโt miss it!
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S2E6 - Part 1: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce
12/20/2024
S2E6 - Part 1: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce
Welcome to the Ecommert Podcast! In this episode, weโre live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into: Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets. Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry. Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce. Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape. With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelezโs trailblazing approach to digital commerce! ๐ Listen now to unlock the future of eCommerce!
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S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies
12/12/2024
S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies
Welcome to season 2 of the Ecommert Podcast! In this episode weโre live from Soho, London, at Portalโs headquarters, with co-founder and commercial director Oliver Leigh. Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisionsโultimately driving better outcomes for both brands and their retail partners. Key Takeaways: Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior. Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions. Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portalโs technology is driving measurable success for leading CPG brands. The Future of Analytics: Get a sneak peek into Portalโs roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships. Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem. Tune in to hear Oliverโs valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve. Listen now to uncover the future of retail media and analytics!
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S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon
12/05/2024
S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon
Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleonโhome to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: ๐ The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. ๐ก Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. ๐ How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. ๐ The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether youโre a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. ๐๏ธ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. ๐ Listen now and join the conversation!
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