S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies
Release Date: 12/12/2024
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The Future of CPG The Retail Media Revolution
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The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)
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Most brands miss this when adopting AI… It’s not about adding tools, it’s about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. 🎙️ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International Andrew Pearl, VP of Industry Insights at Profitero+ 💡 Learn how leading brands are: Building playbooks from scratch Bridging offline +...
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From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what’s really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg...
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S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
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In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies...
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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using...
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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
info_outlineWelcome to season 2 of the Ecommert Podcast! In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh.
Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers.
Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics.
Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners.
Key Takeaways:
- Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior.
- Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions.
- Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal’s technology is driving measurable success for leading CPG brands.
- The Future of Analytics: Get a sneak peek into Portal’s roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships.
- Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem.
Tune in to hear Oliver’s valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve.
Listen now to uncover the future of retail media and analytics!