S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
Release Date: 03/13/2025
S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies...
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S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using...
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S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg
eCommert Podcast
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a...
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S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG
eCommert Podcast
In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation. The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how...
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S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations
eCommert Podcast
In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing...
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S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency
eCommert Podcast
In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation,...
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S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future
eCommert Podcast
In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code...
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S2E14: Digital Transformation in Global CPGs: Data, AI, and Innovation
eCommert Podcast
In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store...
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S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens
eCommert Podcast
In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for...
info_outlineHow Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom
In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization.
We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market.
Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.