The Chief Emotional Officer: How Moms Shape the Family’s Energy with Genia Enders
Business, Finance & Soul
Episode Summary What happens when outward success masks inner survival? In this powerful and deeply personal conversation, Shaun sits down with Genia Enders, conscious coach and founder of Journey With G, to explore what so many ambitious mothers experience quietly: pressure, over-functioning, emotional overwhelm, and the feeling of holding everything together while slowly losing themselves inside. Genia shares her journey from building a multi-million-dollar business to realizing that motherhood didn’t create her stress — it illuminated what was already beneath the surface. Together, they...
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Storytelling as a Leadership Requirement with Dr. Danny Brassell
Business, Finance & Soul
If you’ve ever wondered why some leaders instantly connect and inspire while others struggle to be heard, this episode breaks it down. Dr. Danny Brassell shares how storytelling becomes a leadership requirement and a growth engine that converts audiences into clients. Danny’s path includes pivots from journalism to teaching to speaking, a painful financial loss that reshaped his worldview, and a repeatable framework for building talks that drive real results. You’ll also hear why vulnerability builds trust, why reading is a competitive advantage in a distracted world, and how to...
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AI Isn’t the End of Humanity It Might Be the Beginning (with Pete Sacco)
Business, Finance & Soul
In this episode of Business, Finance & Soul, Shaun Enders sits down with Pete Sacco—entrepreneur, data center builder, and self-described modern-day mystic—to talk about what happens when high performance meets inner work. Pete shares the turning point that changed his life, the framework he calls Commit, Learn, Do, and why his book Living in Bliss is ultimately about building a life rooted in presence, purpose, and prosperity (for yourself—and for others). From there, the conversation expands into the frontier: AI as “electricity,” decentralization, the future of identity,...
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Why Healthcare is Broken with Donovan Pyle
Business, Finance & Soul
Healthcare premiums keep rising, but plan quality often stays the same (or gets worse). In this conversation, Shaun Enders sits down with Donovan Pyle—CEO of Health Compass and author of Fixing Healthcare—to unpack why the employer-sponsored healthcare market functions the way it does. Donovan explains the “hidden supply chain” behind your healthcare spend, why broker incentives often conflict with employer outcomes, and how CEOs can start reclaiming wasted dollars by getting unbiased, fiduciary-aligned guidance and improving visibility into unit pricing. Key Topics Covered Why...
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The Long Game of Delayed Gratification
Business, Finance & Soul
In this solo episode of Business, Finance & Soul, Shaun Enders breaks down why meaningful success in life, business, money, health, and relationships almost always unfolds over years, not weeks or months. Drawing from personal experience in entrepreneurship, investing, parenting, and athletics, Shaun explains how discipline compounds, why modern life is engineered against patience, and how learning to sit comfortably in the delay can change your future. If you’re building something that matters and wondering why it feels slower than expected this episode will help you reframe timelines,...
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Valuable Before Visible with Ben Albert
Business, Finance & Soul
When the pandemic hit, Ben Albert lost his job, his identity, and his direction. One small action, opening his laptop and messaging strangers on LinkedIn, changed everything. In this episode, we break down how to rewrite your internal narrative, why resilience beats talent, and what it really means to be “valuable before visible.” Ben shares the real reason some creators break through while others stay stuck, plus practical tools for reinvention, storytelling, and building meaningful relationships. If you’re ready for a mindset shift or need the spark to start your next chapter, this...
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Enough Manipulative Media with Kira Shishkin
Business, Finance & Soul
If you are enjoying Business, Finance and Soul, please leave a 5 star review on Apple and Spotify. In this episode, Shaun talks with Kira Shishkin, Founder & CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what’s broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an...
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Execution Over Ideas: Lessons from a $1B Business Leader
Business, Finance & Soul
Episode Summary In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead. Roy shares his unfiltered take on what it means to stand out in today’s business world and why most companies fail because they try to copy rather than create. Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time. If you’re an entrepreneur, executive, or anyone building a team, this episode...
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From $100m to $1B with John Knowlton
Business, Finance & Soul
Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset. In This Episode: 00:00 Introduction to John Knowlton 01:59 Redefining Success After Reaching Goals 04:10 Inputs Over Outputs in Redefined Success 07:09 Scaling a Firm: From 125M to 1B 10:10 Commitment and Accountability in Growth 15:15 The Art of...
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Who You Become Next With Doug Crowe
Business, Finance & Soul
Doug Crowe shares his powerful story of reinvention after losing everything in 2008, highlighting how purpose, mindset, and authentic relationships drive success in a world of constant change and AI. Top 3 Highlights: From Ruin to Reinvention: Doug Crowe rebuilt his life and business after the 2008 real estate crash, launching 500+ #1 Amazon books. Mindset Over Mountains: Overcoming significant debt and depression required a shift in mindset, focusing on possibility and service. Humanity in the AI Age: Emphasizes the irreplaceable value of authentic relationships and human experience in a...
info_outlineIt’s easy to dismiss the classic cold call as an outdated relic. Yet, in the world of service-based businesses—especially staffing—cold calling is not only alive but also thriving. While it's true that clients, especially hiring managers, aren't necessarily excited to receive unsolicited calls, the undeniable reality is that cold calling works.
More importantly, it remains one of the most effective ways to build genuine relationships with potential clients.
In a perfect world, every business would post ads, create compelling content, and watch clients flood their inboxes with inquiries. While these inbound tactics play an essential role in marketing strategy, they’re inherently passive. They’re effective—when they work—but they’re also unpredictable. You’re relying on the right person to come across your message at the right time and take action.
For service-based firms like ours, that’s simply not enough. Staffing firms are in the business of timing, connection, and alignment—all of which require a proactive approach.
Our firm doesn't wait for ideal clients to stumble upon us. We actively identify companies where we know we can add value. We analyze hiring managers’ backgrounds, assess where our business model fits, and reach out to start a conversation.
At its core, cold calling isn’t just about making a sale. It’s about building relationships. The first call is often the hardest because, yes, it’s unexpected. No one likes to be caught off guard. But in many cases, that first call leads to something bigger. It’s the start of a relationship that can transform into a true partnership.
Our approach to cold calling isn’t about pushing a product. It’s about offering insights, sharing market trends, and providing value. We’re not looking for a transactional interaction—we’re looking for alignment. Can our brands work together? Can we help them achieve their hiring goals? These questions are only answered through conversation.
Of course, not every call is warmly received, and that's okay. Part of our role as a staffing partner is to stay visible and top-of-mind for when our services are needed. Cold calling is simply the most effective way to do that.
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https://www.calltsg.com/blogs/why-cold-calling-still-matters