Execution Over Ideas: Lessons from a $1B Business Leader
Release Date: 11/12/2025
Storytelling as a Leadership Requirement with Dr. Danny Brassell
Business, Finance & Soul
If you’ve ever wondered why some leaders instantly connect and inspire while others struggle to be heard, this episode breaks it down. Dr. Danny Brassell shares how storytelling becomes a leadership requirement and a growth engine that converts audiences into clients. Danny’s path includes pivots from journalism to teaching to speaking, a painful financial loss that reshaped his worldview, and a repeatable framework for building talks that drive real results. You’ll also hear why vulnerability builds trust, why reading is a competitive advantage in a distracted world, and how to...
info_outline
AI Isn’t the End of Humanity It Might Be the Beginning (with Pete Sacco)
Business, Finance & Soul
In this episode of Business, Finance & Soul, Shaun Enders sits down with Pete Sacco—entrepreneur, data center builder, and self-described modern-day mystic—to talk about what happens when high performance meets inner work. Pete shares the turning point that changed his life, the framework he calls Commit, Learn, Do, and why his book Living in Bliss is ultimately about building a life rooted in presence, purpose, and prosperity (for yourself—and for others). From there, the conversation expands into the frontier: AI as “electricity,” decentralization, the future of identity,...
info_outline
Why Healthcare is Broken with Donovan Pyle
Business, Finance & Soul
Healthcare premiums keep rising, but plan quality often stays the same (or gets worse). In this conversation, Shaun Enders sits down with Donovan Pyle—CEO of Health Compass and author of Fixing Healthcare—to unpack why the employer-sponsored healthcare market functions the way it does. Donovan explains the “hidden supply chain” behind your healthcare spend, why broker incentives often conflict with employer outcomes, and how CEOs can start reclaiming wasted dollars by getting unbiased, fiduciary-aligned guidance and improving visibility into unit pricing. Key Topics Covered Why...
info_outline
The Long Game of Delayed Gratification
Business, Finance & Soul
In this solo episode of Business, Finance & Soul, Shaun Enders breaks down why meaningful success in life, business, money, health, and relationships almost always unfolds over years, not weeks or months. Drawing from personal experience in entrepreneurship, investing, parenting, and athletics, Shaun explains how discipline compounds, why modern life is engineered against patience, and how learning to sit comfortably in the delay can change your future. If you’re building something that matters and wondering why it feels slower than expected this episode will help you reframe timelines,...
info_outline
Valuable Before Visible with Ben Albert
Business, Finance & Soul
When the pandemic hit, Ben Albert lost his job, his identity, and his direction. One small action, opening his laptop and messaging strangers on LinkedIn, changed everything. In this episode, we break down how to rewrite your internal narrative, why resilience beats talent, and what it really means to be “valuable before visible.” Ben shares the real reason some creators break through while others stay stuck, plus practical tools for reinvention, storytelling, and building meaningful relationships. If you’re ready for a mindset shift or need the spark to start your next chapter, this...
info_outline
Enough Manipulative Media with Kira Shishkin
Business, Finance & Soul
If you are enjoying Business, Finance and Soul, please leave a 5 star review on Apple and Spotify. In this episode, Shaun talks with Kira Shishkin, Founder & CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what’s broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an...
info_outline
Execution Over Ideas: Lessons from a $1B Business Leader
Business, Finance & Soul
Episode Summary In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead. Roy shares his unfiltered take on what it means to stand out in today’s business world and why most companies fail because they try to copy rather than create. Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time. If you’re an entrepreneur, executive, or anyone building a team, this episode...
info_outline
From $100m to $1B with John Knowlton
Business, Finance & Soul
Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset. In This Episode: 00:00 Introduction to John Knowlton 01:59 Redefining Success After Reaching Goals 04:10 Inputs Over Outputs in Redefined Success 07:09 Scaling a Firm: From 125M to 1B 10:10 Commitment and Accountability in Growth 15:15 The Art of...
info_outline
Who You Become Next With Doug Crowe
Business, Finance & Soul
Doug Crowe shares his powerful story of reinvention after losing everything in 2008, highlighting how purpose, mindset, and authentic relationships drive success in a world of constant change and AI. Top 3 Highlights: From Ruin to Reinvention: Doug Crowe rebuilt his life and business after the 2008 real estate crash, launching 500+ #1 Amazon books. Mindset Over Mountains: Overcoming significant debt and depression required a shift in mindset, focusing on possibility and service. Humanity in the AI Age: Emphasizes the irreplaceable value of authentic relationships and human experience in a...
info_outline
Knowing vs. Living The Alan Watts Paradox
Business, Finance & Soul
Life is hard, a truth often acknowledged but rarely fully embodied. Today, I explore a short journey through the “Knowing Versus Living” paradox, inspired by philosopher Alan Watts, revealing how even profound wisdom doesn’t shield us from human struggles, but rather helps us navigate them with grace. Chapter Summary: 00:00 Knowing vs. Living Paradox 01:45 Alan Watts: Wisdom and Struggle 04:21 Purpose of Life’s Struggles 06:07 Empathy, Presence, Gratitude 07:29 Awareness and Growth 09:41 Wisdom and Coexistence of Suffering Featured Quotes: “Wisdom doesn’t really exempt us from...
info_outlineEpisode Summary
In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead.
Roy shares his unfiltered take on what it means to stand out in today’s business world and why most companies fail because they try to copy rather than create.
Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time.
If you’re an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable.
02:10 – The Power of Differentiation
Why “being the only one who does what you do” is more valuable than competing on price or product.
06:45 – The $1 Billion Growth Story
Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue.
12:20 – The 4 Pillars of Audacious Leadership
Breaking down the framework behind bold leadership and how it drives performance.
17:55 – From Copying to Creating
How most organizations kill creativity by imitating competitors—and what to do instead.
23:40 – Building a Customer-Obsessed Culture
Why customer experience is a company’s ultimate differentiator.
29:00 – Sales as a Strategic Force
Why sales can no longer just “close deals” it must align with the brand mission and differentiation strategy.
33:15 – Execution Over Ideas
Roy’s philosophy on why great execution beats great ideas every time.
37:40 – The Career Takeaway
How individuals, not just companies can “be different” to build fulfilling, standout careers.
41:00 – Roy’s Final Challenge to Listeners
Stop waiting for perfect conditions, start executing on your difference today.
Watch on YouTube: https://youtu.be/osSuuKFtlDY
Connect with Roy Osing:
https://www.linkedin.com/in/royosing/
https://www.bedifferentorbedead.com/about_the_author
Connect with Shaun Enders
https://www.linkedin.com/in/shaunenders/
www.BusinessFinanceAndSoul.com