Business, Finance & Soul

Business, Finance and Soul is a podcast created for the curious, a conversation for those interested in Business strategies, Personal Finance and the driving force behind it all.

Execution Over Ideas: Lessons from a $1B Business Leader 11/12/2025

Execution Over Ideas: Lessons from a $1B Business Leader Episode Summary In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead. Roy shares his unfiltered take on what it means to stand out in today’s business world and why most companies fail because they try to copy rather than create. Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time. If you’re an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable. 02:10 – The Power of Differentiation Why “being the only one who does what you do” is more valuable than competing on price or product. 06:45 – The $1 Billion Growth Story Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue. 12:20 – The 4 Pillars of Audacious Leadership Breaking down the framework behind bold leadership and how it drives performance. 17:55 – From Copying to Creating How most organizations kill creativity by imitating competitors—and what to do instead. 23:40 – Building a Customer-Obsessed Culture Why customer experience is a company’s ultimate differentiator. 29:00 – Sales as a Strategic Force Why sales can no longer just “close deals” it must align with the brand mission and differentiation strategy. 33:15 – Execution Over Ideas Roy’s philosophy on why great execution beats great ideas every time. 37:40 – The Career Takeaway How individuals, not just companies can “be different” to build fulfilling, standout careers. 41:00 – Roy’s Final Challenge to Listeners Stop waiting for perfect conditions, start executing on your difference today. Watch on YouTube: Connect with Roy Osing: Connect with Shaun Enders /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/39010335

From $100m to $1B with John Knowlton 11/06/2025

Who You Become Next With Doug Crowe 10/28/2025

Knowing vs. Living The Alan Watts Paradox 10/21/2025

The Marketing of Debt with Dr. John Dinsmore 10/15/2025

The Marketing of Debt with Dr. John Dinsmore Ever wonder why spending feels so good, and saving so hard? This episode pulls back the curtain on the subtle, yet powerful, marketing strategies that push us towards debt. Dr. John Dinsmore reveals how banks, retailers, and even social media craft a world where borrowing feels like freedom, often trapping us before we realize it. Hear his personal financial journey and learn how to recognize these influences. Chapter Summary: 00:00 Uncovering the Marketing of Debt 03:22 Why Spending Feels Like Freedom 07:49 Frictionless Payments and Debt 12:53 Our Ignorance of Financial Complexity 17:53 Optimism, Good Debt, and Social Media 25:12 AI’s Impact on Debt Marketing 33:12 The Student Loan Crisis 41:53 Financial Literacy in Education 46:47 Personal Reflections and Goals Featured Quotes: “I think what they’re also selling is, I mean, in some ways, I guess marketers of debt are selling a bit of a fantasy, right? Being able to get things that you otherwise wouldn’t have the means to get in the moment.” – Dr. John Dinsmore (01:11) “Most marketing or sales pitches are usually about creating urgency and getting you to act in the moment. Because typically if people take time to think about stuff, usually cooler heads will prevail.” – Dr. John Dinsmore (01:40) “Do I really need this? Or probably even better, do I really need this today?” – Dr. John Dinsmore (47:23) Behind the Story: Dr. John Dinsmore’s personal struggles with financial decisions, despite his background in finance, inspired his book. He recognized a common disconnect: many people feel things aren’t working with their finances but don’t know why. His research highlights human biases, the psychological impact of payment methods, and the growing influence of social media and AI in debt marketing. He shares a significant personal lesson from a bad mortgage deal, underscoring the importance of questioning and negotiation. Resources Mentioned: Book: “The Marketing of Debt: How They Get You” by Dr. John Dinsmore (Available on Amazon, Target, Goodreads) Dr. John Dinsmore’s Website: Dr. John Dinsmore’s TEDx Talk: Connect With Dr. John Dinsmore: Website: dinsmoreresearch.com Subscribe to Business, Finance and Soul: Sponsored by: Transition Staffing Group /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/38586635

Cut Sales Turnover: Get Sales Team Stability Now 10/08/2025

How Will Our Children Be Affected By AI with Adrian Martinca 09/30/2025

How Will Our Children Be Affected By AI with Adrian Martinca Imagine a future where AI integrates deeply into every aspect of life, challenging our understanding of work, purpose, and even parenting. Adrian Martinca shares his personal visions and experiences, revealing the urgent need to shift our collective energy from fearing AI’s “darkness” to actively shaping a “light-filled” future for our children, where technology serves their dreams. In This Episode: 00:00 AI’s Positive Potential 04:00 Defining AI Literacy for Kids 07:23 AI’s Impact on Education and Society 12:01 AI as an Integrated Entity 16:31 AI, Family, and Global Unity 23:58 Navigating the Future of Work 30:27 Societal Pivots and Parental Challenges 38:59 AI in the Workforce 43:04 The Dream Guide for Parents 49:09 Empowering Children’s Dreams 53:50 Defining Success and Collective Action 59:50 The Power of Visualization 01:03:47 The Dark Vision and Driving Purpose 01:08:41 From Setback to Transformation Key Takeaways: Reframe AI: View AI not just as a tool, but as an “alien intelligence” that demands a new kind of relationship, especially with children. Challenge Education: Recognize how the current education system struggles with AI’s impact, as knowledge becomes freely available and careers shift. Prioritize Children’s Dreams: Advocate for a future where kids’ visions guide AI and technology development, fostering purpose and combating passive consumption. Bridge the Generational Gap: Equip parents with methods, like the Dream Guide, to openly discuss technology’s influence and co-create a positive future with their children. Unite for Collective Vision: Join global efforts, such as the Open Doors Movement, to collectively visualize and manifest a symbiotic human-AI future, ensuring freedom and agency. Resources Mentioned: Adrian Martinca: Technology for the Future: Open Doors Movement: Kids Dreams Matter: The Dream Guide (workbook): Available via Open Doors Movement or Kids Dreams Matter websites. Connect With Adrian Martinka: LinkedIn: Open Doors Movement: Kids Dreams Matter: Subscribe to Business Finance and Soul and follow Shaun: Shaun Enders /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/38412570

Personal Faith and Growing a Business with Garr Russell 09/17/2025

What I Have Learned About Relationships 09/03/2025

Adaptability Beats Accumulated Knowledge 08/20/2025

Financial Freedom Doesn’t Mean Settling for Less 08/07/2025

Decision Fatigue 07/16/2025

Are You Embracing Polarity? 06/16/2025

Why Taking Care Of Yourself Isn't Selfish 05/28/2025

Habits 05/13/2025

Living In The Moment Is Not Enough 04/30/2025

What Kind Of Life Are You Building? 04/16/2025

Building Your Personal Success Algorithm 04/02/2025

Building Your Personal Success Algorithm The Truth Behind the Snapshot: Building Your Personal Success Algorithm We’ve all seen it: someone pulls up in a beautiful car, posts a picturesque vacation photo, or shares a business milestone on LinkedIn. And just like that, our mind starts to draw conclusions. They’ve made it. They’ve figured it out. Why not me? But the truth is, success is never as instantaneous as it looks. What we’re seeing is a snapshot—a single frame from a much longer movie. That person smiling in front of the new house may have spent years quietly grinding, filled with self-doubt, maxed-out credit cards, and sleepless nights. They might still be in it, just in a different chapter. Their external “win” today could be the first fruits of a seed planted long ago in silence and struggle. Given we are all at different stages, it's important to have your own personal recipe. Below are some helpful steps as you build and grow. 1. Define What Success Looks Like for You Not your neighbor’s version. Not social media’s version. Is it more time with your family? Financial freedom? Creative expression? Peace of mind? Success without a personal definition becomes a trap of chasing what everyone else wants. Action: Write your own success mission statement in one or two sentences. Example: “Success to me is having enough financial stability to support my family while maintaining the freedom to spend time with them daily.” 2. Audit Your Inputs What are you consuming daily—content, conversations, people, environments? Every input becomes part of your algorithm. If you’re only watching people who portray perfect lives, your brain will feed you unrealistic output. Action: Replace one unhelpful input with something inspiring and honest—a book, podcast, or community that shares the full journey, not just the highlight reel. 3. Collect Ingredients, Not Idols You don’t need to be that successful entrepreneur or become that perfect parent—you just need their best practices. Take the ingredient that works for you, and discard the rest. Action: Identify 3 people you admire in different areas of life. Ask: “What’s one habit they have that I could try for 30 days?” Test it. Keep it if it fits. 4. Build Feedback Loops What’s working? What isn’t? What are you doing just because you think you should? Real algorithms adapt. So should yours. Action: Set a monthly check-in with yourself. Ask: “Did I move closer to my version of success this month? What should I keep, change, or drop?” 5. Stay in Beta Mode Nothing is final. Life changes, goals evolve, circumstances shift. Don’t lock yourself into a system that served the old version of you. Stay agile. Action: Journal occasionally on the prompt: “What does the next version of me need more of? Less of?” 6. Add Compassion as a Constant Any algorithm needs constants. In this one, compassion for yourself and others is non-negotiable. You’re not a robot. You will fail, pivot, and question things. That’s not the breakdown—it’s the build. Action: Choose one self-compassionate phrase you’ll return to when things get hard. (e.g. “I’m building, not finished.”) /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/35979420

Excellence First, Wealth Second 03/11/2025

The Parallels Between Sales and Sports: Why Top Performers Think Like Athletes 02/26/2025

Slow Is Smooth And Smooth Is Fast 02/07/2025

Picking A Lane And The Path To Mastery 01/22/2025

Cold Calling For Business and Life 01/16/2025

Cold Calling For Business and Life It’s easy to dismiss the classic cold call as an outdated relic. Yet, in the world of service-based businesses—especially staffing—cold calling is not only alive but also thriving. While it's true that clients, especially hiring managers, aren't necessarily excited to receive unsolicited calls, the undeniable reality is that cold calling works. More importantly, it remains one of the most effective ways to build genuine relationships with potential clients. In a perfect world, every business would post ads, create compelling content, and watch clients flood their inboxes with inquiries. While these inbound tactics play an essential role in marketing strategy, they’re inherently passive. They’re effective—when they work—but they’re also unpredictable. You’re relying on the right person to come across your message at the right time and take action. For service-based firms like ours, that’s simply not enough. Staffing firms are in the business of timing, connection, and alignment—all of which require a proactive approach. Our firm doesn't wait for ideal clients to stumble upon us. We actively identify companies where we know we can add value. We analyze hiring managers’ backgrounds, assess where our business model fits, and reach out to start a conversation. At its core, cold calling isn’t just about making a sale. It’s about building relationships. The first call is often the hardest because, yes, it’s unexpected. No one likes to be caught off guard. But in many cases, that first call leads to something bigger. It’s the start of a relationship that can transform into a true partnership. Our approach to cold calling isn’t about pushing a product. It’s about offering insights, sharing market trends, and providing value. We’re not looking for a transactional interaction—we’re looking for alignment. Can our brands work together? Can we help them achieve their hiring goals? These questions are only answered through conversation. Of course, not every call is warmly received, and that's okay. Part of our role as a staffing partner is to stay visible and top-of-mind for when our services are needed. Cold calling is simply the most effective way to do that. /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/34887545

Looking Back and Moving Forward, How To Level Up In 2025 01/03/2025

Looking Back and Moving Forward, How To Level Up In 2025 Welcome to 2025! It’s natural to look back on 2024 and evaluate the journey you've taken. My recommendation, rather than setting traditional New Year’s resolutions, consider taking a more thoughtful and introspective approach. Reflect on 2024 by documenting your experiences, celebrating your progress, and identifying areas for growth. Here’s how to make the most of this reflection process and step into 2025 with purpose and clarity. 1. Document the Journey Places You Visited Where did you go in 2024 that left an impact on you? Whether it was a far-flung destination or a quiet corner of your hometown, revisit these memories. Write about what made these places meaningful—the people, the experiences, or the lessons learned. Strategy: Create a travel journal with photos and short reflections. Rank your top three most inspiring locations and note why they resonated with you. People Who Inspired You Who were the individuals that uplifted or motivated you this year? Reflect on how they influenced your mindset, decisions, or outlook. Strategy: Write letters (even if you don’t send them) expressing gratitude to these people. Consider how you can carry forward their influence in your life. 2. Reflect on Lessons Learned What Did You Learn? Think about the challenges you faced and the insights they offered. What moments pushed you to grow, and how did you respond? Strategy: Break down major events into three parts: the situation, your reaction, and the lesson. Journal prompts: What is one thing 2024 taught me about myself? How did I overcome a difficult moment? Handling Adversity and Setbacks Adversity is inevitable, but how you handle it shapes your character. Were there moments where you surprised yourself with resilience or grace? Or times when you wish you had shown up differently? Strategy: Create a “handle adversity” playbook. Include techniques or affirmations that worked for you and identify areas where you’d like to improve. Ask yourself: Did I show up the way I wanted to in tough situations? 3. Celebrate and Build Upon Your Progress Celebrate Wins Take time to acknowledge your achievements, no matter how small. Pride in your accomplishments lays the foundation for future successes. Strategy: Make a list of your top five wins in 2024. Reward yourself with something meaningful, such as a personal treat or a day of rest. Identify Growth Areas Examine areas where you’d like to improve. Focus on your reactions and intentions in specific situations. Strategy: Write down one behavior you’d like to adjust in 2025 and how you plan to do it. Partner with a trusted friend or mentor to keep you accountable. 4. Approaching Life in 2025 Set Intentions, Not Resolutions Resolutions can feel rigid, while intentions allow flexibility and growth. How do you want to show up in 2025? Strategy: Choose a theme for the year (e.g., “curiosity,” “balance,” or “growth”). Write a vision statement for the year: “In 2025, I want to...” Commit to Thoughtful Living Rather than trying to overhaul your life, focus on small, consistent changes that align with your values. Strategy: Start each month by reflecting on your progress. Practice mindfulness through journaling, meditation, or daily gratitude exercises. Closing Thoughts Reflecting on 2024 isn’t just about revisiting the past; it’s about learning, celebrating, and growing. By documenting your journey, embracing the lessons, and setting thoughtful intentions, you can approach 2025 with a sense of purpose and clarity. Let this year be a chapter where you write your story deliberately and authentically. /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/34704785

Risk Tolerance/Desire vs Risk Capacity 12/19/2024

Risk Tolerance/Desire vs Risk Capacity Episode Overview: In this episode, I explore the critical concepts of risk tolerance and risk capacity, examining their distinct roles in decision-making across various facets of life, including finance, career, and personal relationships. Key Themes: Defining Risk Tolerance and Risk Capacity: Risk Tolerance: Described as an individual’s emotional comfort with uncertainty and potential loss, influenced by personality and life experiences. Risk Capacity: Refers to one’s financial and emotional ability to withstand losses. The Misalignment of Risk Factors: Highlighting how risk tolerance and capacity are not always aligned, leading to potential conflicts in decision-making. Examples include being emotionally ready for risks but lacking the necessary financial resources, or vice versa. Impact on Investment Decisions: Importance of understanding both factors for informed investment strategies. Discusses consequences of mismatches, such as panic selling during market downturns. Advocates for a long-term investment approach to endure short-term losses. Application Beyond Finance: Exploration of risk in major life decisions, like career changes and relationships. Encourages evaluation of motivations and readiness, both financially and emotionally. Suggests seeking support during setbacks and balancing short-term challenges with long-term gains. Planning and Adaptability: Emphasizes careful planning and the need to adapt to changing circumstances. Importance of understanding personal resources, goals, and inclinations toward risk. Conclusion: By gaining a deeper understanding of risk tolerance and risk capacity, individuals can make more informed and aligned decisions, ultimately leading to more favorable outcomes in both financial and personal spheres. Call to Action: Reflect on your own risk tolerance and capacity. Consider how these factors influence your decision-making and how you can better align them to achieve your goals. /episode/index/show/e5ab6bf8-0dba-45da-83e8-b1da4453978c/id/34535375

Unlocking the World of Travel Rewards with Julian Kheel and Points Path 12/05/2024

Noetic Truth 11/27/2024

Reinvest, Reward and Repurpose Your Money with Cannon Carr 11/20/2024

Building and Retaining High Performing Teams with Kelly Swanberg 11/13/2024

Why We Keep Solving the Same Problems 10/29/2024

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