How One Homepage Video Became a 24/7 Sales Rep for an Estate Planning Business
Release Date: 11/17/2025
Unlocking Killer Growth in Digital Marketing with Guest Samuel McVay
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Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it’s more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online. Together, they explore how video plays a crucial role in building trust...
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On this episode of the Strategic Motion Podcast, host Troy Trussell sits down with family therapist, coach, and longtime podcaster Adam Gragg for a candid conversation about perfectionism, authenticity, and using courses and podcasts to inspire real business growth. Adam Gragg shares why it’s better to aim for a “seven” instead of perfection, the power of video in making educational content actionable, and how being real on camera can connect you with your audience. Together, they unpack lessons from managing online courses, discuss what makes content “evergreen,” and trade tips on...
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The Industry Secret Behind Viral Short Video Growth
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In Episode 5, I dive deep into the truth about video strategy and why a one-size-fits-all approach just doesn’t work. Hear real, behind-the-scenes stories of helping a realtor explode her social media following from 1,000 to 50,000 with daily videos, and why the exact same method flopped with a health insurance business. Why did it work for one but not the other? I'm breaking down the crucial differences between industries, explaining how to craft the perfect strategy for your business, and sharing practical questions you should ask before you ever hit record. From understanding your...
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Turning Passion Into Purpose with Alex Brewer
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Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with special guest Alex Brewer, owner and founder of Alex Michelle Media, to dive deep into the world of video, photography, and creative business growth. Alex Brewer shares her unexpected journey from church photography to running her own media business, accidental pivots, and the power of adapting under pressure. You’ll hear stories of shooting concerts for nothing but pure love of music, experimenting with reels and social media strategies, and why authenticity always wins in the world of content...
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Why Consistency Beats Viral Videos Every Time
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Welcome back to Strategic Motion! In this episode, I unpack one of the most powerful yet overlooked concepts in marketing: consistency. Everyone wants to go viral, but real results come from showing up, even when it’s boring. Discover why most businesses struggle with their marketing, not because they’re bad at it, but because they work in bursts instead of building momentum. I will share actionable tips to help you stay intentional, build trust with your audience, and create a repeatable content strategy. No full-blown production team required! Plus, stick around for a special segment...
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Elevating Client Trust With Impactful Testimonials
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How One Homepage Video Became a 24/7 Sales Rep for an Estate Planning Business
Strategic Motion
Welcome to the very first episode of the Strategic Motion Podcast! Hosted by Troy Trussell, founder of Trussell Media, this show dives into the real stories and smart strategies behind content that fuels business growth. In this kickoff episode, Troy shares a powerful example of how one well-crafted homepage video continues to bring in business years after it was made, proving that intentional, purposeful content can have a lasting impact. He also breaks down why strategic planning is crucial in today’s marketing landscape, and discusses why video is an essential tool for building...
info_outlineWelcome to the very first episode of the Strategic Motion Podcast! Hosted by Troy Trussell, founder of Trussell Media, this show dives into the real stories and smart strategies behind content that fuels business growth.
In this kickoff episode, Troy shares a powerful example of how one well-crafted homepage video continues to bring in business years after it was made, proving that intentional, purposeful content can have a lasting impact. He also breaks down why strategic planning is crucial in today’s marketing landscape, and discusses why video is an essential tool for building trust and driving results.
Plus, don't miss the “Film Talk” segment, where he revisits the impact of the classic film The Matrix.
Whether you’re a small business owner, a growing brand, or a marketer striving to make your content work harder, this episode is packed with insights to help you take your marketing to the next level.
00:00 "One Video Transformed His Business"
04:10 Better Content Drives Long-Term Results
07:11 "Experiencing The Matrix"
Curious what a homepage video could do for your business? Check out Troy's work & his podcast “Strategic Motion.” DM him or visit trussellmedia.com!
If you’re tired of creating content that vanishes, take the red pill & get STRATEGIC.