Unlocking Killer Growth in Digital Marketing with Guest Samuel McVay
Strategic Motion
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it’s more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online. Together, they explore how video plays a crucial role in building trust...
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Why Podcasting Still Builds Trust and Authority in 2026
Strategic Motion
Welcome to another episode of the Strategic Motion Podcast! In this conversation, Troy Trussell dives into why podcasts remain a powerful tool for building authority, relationships, and long-term ROI, even as attention and trust become harder to earn in the increasingly crowded digital landscape. Sharing stories from his own early adventures in podcasting, Troy explores what sets podcasts apart from fleeting social media trends, and why consistency and strategy are key to standing out. You’ll hear practical insights on treating your podcast as a true business asset, not just a hobby, and...
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The Top 10 Christmas Movies of All Time
Strategic Motion
Welcome back to the Strategic Motion Podcast! In this festive episode, host Troy Trussell gets into the holiday spirit by sharing his personal top 10 Christmas movies of all time. From action-packed classics like "Die Hard" to nostalgic favorites such as "A Charlie Brown Christmas" and "Home Alone," Troy Trussell offers a mix of heartfelt reflections, fun trivia, and a dash of humor. He also sprinkles in a bit of family advice and encourages listeners to make their own holiday movie lists. Whether you’re looking for Christmas viewing inspiration or a touch of seasonal cheer, this episode...
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How Video and Podcasts Drive Real Business Growth
Strategic Motion
On this episode of the Strategic Motion Podcast, host Troy Trussell sits down with family therapist, coach, and longtime podcaster Adam Gragg for a candid conversation about perfectionism, authenticity, and using courses and podcasts to inspire real business growth. Adam Gragg shares why it’s better to aim for a “seven” instead of perfection, the power of video in making educational content actionable, and how being real on camera can connect you with your audience. Together, they unpack lessons from managing online courses, discuss what makes content “evergreen,” and trade tips on...
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The Industry Secret Behind Viral Short Video Growth
Strategic Motion
In Episode 5, I dive deep into the truth about video strategy and why a one-size-fits-all approach just doesn’t work. Hear real, behind-the-scenes stories of helping a realtor explode her social media following from 1,000 to 50,000 with daily videos, and why the exact same method flopped with a health insurance business. Why did it work for one but not the other? I'm breaking down the crucial differences between industries, explaining how to craft the perfect strategy for your business, and sharing practical questions you should ask before you ever hit record. From understanding your...
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Turning Passion Into Purpose with Alex Brewer
Strategic Motion
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with special guest Alex Brewer, owner and founder of Alex Michelle Media, to dive deep into the world of video, photography, and creative business growth. Alex Brewer shares her unexpected journey from church photography to running her own media business, accidental pivots, and the power of adapting under pressure. You’ll hear stories of shooting concerts for nothing but pure love of music, experimenting with reels and social media strategies, and why authenticity always wins in the world of content...
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Why Consistency Beats Viral Videos Every Time
Strategic Motion
Welcome back to Strategic Motion! In this episode, I unpack one of the most powerful yet overlooked concepts in marketing: consistency. Everyone wants to go viral, but real results come from showing up, even when it’s boring. Discover why most businesses struggle with their marketing, not because they’re bad at it, but because they work in bursts instead of building momentum. I will share actionable tips to help you stay intentional, build trust with your audience, and create a repeatable content strategy. No full-blown production team required! Plus, stick around for a special segment...
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Elevating Client Trust With Impactful Testimonials
Strategic Motion
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with his first-ever guest, Jason Garraway, owner of 316 Health Insurance. Together, they dive into the powerful role that video has played in Jason Garraway’s businesses, from using testimonial videos to build trust with skeptical clients, to launching a YouTube channel with hundreds of educational clips aimed at demystifying health insurance. Listen in as Jason Garraway shares real stories about embracing video strategically, not just for marketing, but to empower clients, motivate staff, and...
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How One Homepage Video Became a 24/7 Sales Rep for an Estate Planning Business
Strategic Motion
Welcome to the very first episode of the Strategic Motion Podcast! Hosted by Troy Trussell, founder of Trussell Media, this show dives into the real stories and smart strategies behind content that fuels business growth. In this kickoff episode, Troy shares a powerful example of how one well-crafted homepage video continues to bring in business years after it was made, proving that intentional, purposeful content can have a lasting impact. He also breaks down why strategic planning is crucial in today’s marketing landscape, and discusses why video is an essential tool for building...
info_outlineWelcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with his first-ever guest, Jason Garraway, owner of 316 Health Insurance. Together, they dive into the powerful role that video has played in Jason Garraway’s businesses, from using testimonial videos to build trust with skeptical clients, to launching a YouTube channel with hundreds of educational clips aimed at demystifying health insurance.
Listen in as Jason Garraway shares real stories about embracing video strategically, not just for marketing, but to empower clients, motivate staff, and stand out in competitive industries. The conversation touches on wins, missteps, and why some videos unexpectedly go viral months or even years later. Plus, the two swap movie favorites in Film Talk Segment and reveal what fuels their passion for strategic content creation.
If you’re a business owner or marketer looking to use video with more purpose and impact, this episode is packed with actionable insights and honest reflections from the real world of strategic motion.
00:00 "Using Video to Share Stories"
04:11 Testimonial Videos Build Trust
09:19 "Team Growth Through Storytelling"
12:37 Elevating Trust Through Video Strategy
14:44 "Educational Home-Buying Series Idea"
16:44 "Matrix Fan and Deep Dive"
Don’t forget to subscribe for more real stories and smart strategies on making your video content work!
A Trussell Media Podcast:
https://trussellmedia.com/