Episode 2: Demystifying the Value of Live Experiences—with TED's Monique Ruff-Bell
Cocktail Hour, Presented by BizBash
Release Date: 05/11/2023
Episode 6: A Front-Row Seat to the Most Creative Work in Marketing—with Michael Kauffman
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Michael Kauffman Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! This week, host Cliff Rigano is switching it up and going sans alcohol with his drink of choice, a watermelon agua fresca. He's not the only one skipping beverages with ABV: Brands have...
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Episode 5: How to Impact Culture with Your Events—with Elise McRoberts
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Elise McRoberts Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! It's June, summer is just around the corner, and host Cliff Rigano is ready for a frozen margarita—blanco tequila, no salt. Speaking of tequila, in this week's episode, Cliff recalls the...
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Episode 4: Why Your Organization Needs Internal Thought Leadership—with Isabel Solano Jiménez
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Isabel Solano Jiménez Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! Memorial Day weekend is upon us, which means host Cliff Rigano craves an ice-cold beer (specifically, a Pacifico). As a vegetarian, he's also curious about the lore of for...
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Episode 3: Building Trust with Your Event Teams and Audience—with Barstool Sports' Lisa Litvack
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Lisa Litvack Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! Summer is just around the corner, which has host Cliff Rigano thinking about a nice watermelon gin punch. Did you know actor Ryan Reynolds makes his own gin? The answer is likely yes, since...
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Episode 2: Demystifying the Value of Live Experiences—with TED's Monique Ruff-Bell
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Monique Ruff-Bell Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! This week, temps are higher—which means host Cliff Rigano has piña coladas and margaritas on his mind. But in today’s consumer-centric landscape, a shaker, strainer, and muddler have...
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Episode 1: How Gen Z Is Raising the Bar for Events—with the NBA's Joseph Graziano III
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Joseph Graziano III Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! For the first episode of Cocktail Hour, host Cliff Rigano's drink of choice is wine—because millennials and Gen Z aren't drinking enough of it, according to . Why? Well, it...
info_outlineHost: Cliff Rigano
Guest: Monique Ruff-Bell
Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up!
This week, temps are higher—which means host Cliff Rigano has piña coladas and margaritas on his mind. But in today’s consumer-centric landscape, a shaker, strainer, and muddler have been traded for RTD (ready to drink) beverages. They come in eye-catching packages but can be elevated simply by being served the right way: over craft ice, in the right glass, and with an appropriate garnish. And it’s all in an effort to appeal to today’s consumers who, in the workplace, conduct business off of data-driven insights, social media-heavy strategies, and collaborative tactics.
But don’t just take it from Rigano. This week’s interview guest, Monique Ruff-Bell, the head of events at TED Conferences, agrees. Ruff-Bell shares how her experience working for the world’s biggest fintech conference, Money 20/20, differs from the events she puts on at TED, where there’s a large focus on philanthropy. She also dishes on how execution is never flawless—although, for the outsider, the picture looks quite perfect—plus how to be intentional with your career, how you can get yourself on a TED Talk, and so much more. Cheers!
Referenced in the episode: Global Ready-to-Drinks (RTDs) Alcohol Market Research Report 2022