Episode 5: How to Impact Culture with Your Events—with Elise McRoberts
Cocktail Hour, Presented by BizBash
Release Date: 06/01/2023
Episode 6: A Front-Row Seat to the Most Creative Work in Marketing—with Michael Kauffman
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Michael Kauffman Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! This week, host Cliff Rigano is switching it up and going sans alcohol with his drink of choice, a watermelon agua fresca. He's not the only one skipping beverages with ABV: Brands have...
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Episode 5: How to Impact Culture with Your Events—with Elise McRoberts
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Elise McRoberts Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! It's June, summer is just around the corner, and host Cliff Rigano is ready for a frozen margarita—blanco tequila, no salt. Speaking of tequila, in this week's episode, Cliff recalls the...
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Episode 4: Why Your Organization Needs Internal Thought Leadership—with Isabel Solano Jiménez
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Isabel Solano Jiménez Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up! Memorial Day weekend is upon us, which means host Cliff Rigano craves an ice-cold beer (specifically, a Pacifico). As a vegetarian, he's also curious about the lore of for...
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Episode 3: Building Trust with Your Event Teams and Audience—with Barstool Sports' Lisa Litvack
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Lisa Litvack Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! Summer is just around the corner, which has host Cliff Rigano thinking about a nice watermelon gin punch. Did you know actor Ryan Reynolds makes his own gin? The answer is likely yes, since...
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Episode 2: Demystifying the Value of Live Experiences—with TED's Monique Ruff-Bell
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Monique Ruff-Bell Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! This week, temps are higher—which means host Cliff Rigano has piña coladas and margaritas on his mind. But in today’s consumer-centric landscape, a shaker, strainer, and muddler have...
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Episode 1: How Gen Z Is Raising the Bar for Events—with the NBA's Joseph Graziano III
Cocktail Hour, Presented by BizBash
Host: Cliff Rigano Guest: Joseph Graziano III Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by —the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! For the first episode of Cocktail Hour, host Cliff Rigano's drink of choice is wine—because millennials and Gen Z aren't drinking enough of it, according to . Why? Well, it...
info_outlineHost: Cliff Rigano
Guest: Elise McRoberts
Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up!
It's June, summer is just around the corner, and host Cliff Rigano is ready for a frozen margarita—blanco tequila, no salt. Speaking of tequila, in this week's episode, Cliff recalls the origins of George Clooney's Casamigos tequila brand and its sale to Diageo in 2017. He also delves into canned water company Liquid Death's cheeky presence in today's culture (its tagline is "murder your thirst," after all). It's all in an effort to discuss how brands can operate within culture to drive contextually relevant conversations with a new audience.
So what is culture marketing? And why is it important? These are questions we ask this week's guest, Elise McRoberts, a cannabis industry powerhouse who has been working with leading companies and judging cannabis worldwide for the past decade. She's also the founder of The Hashinista, an event production company and lifestyle brand producing best-in-class experiences for a long list of clients and collaborators. In this episode, she discusses why events are one of the most successful marketing tools; pop culture, influence, and how brands can participate; why culture is ready for cannabis; using her influencer position in the industry to move the needle; and so much more. Cheers!