"Unplugged" Q&A with CEO Charlie Malouf from the Knights Summit, Part 1
Release Date: 04/10/2025
Stories from the River
It's the fourth and last episode of the General Manager series on Stories from the River as host Heather Greenwood welcomes Ric Rush and Joshua Stanely, two seasoned General Managers at Broad River Retail. Both Ric, Senior General Manager of Port City, The Mariners, and Joshua, Senior General Manager of Special Forces, Pinehurst Patriots, share insights from their extensive journeys with the company, discussing the unique challenges and rewards of leading multiple store locations. They emphasize the importance of fostering a positive culture, building trust, and creating an environment...
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We're back with the third episode of the General Manager series on Stories from the River! Heather Greenwood hosts a lively discussion with two dynamic General Managers from Broad River Retail: Troy Walker, who leads the Columbia Bloodline, and Jason Sessoms, General Manager of the Aiken Thoroughbreds. The conversation dives into their journeys with the company, highlighting the evolution of the General Manager role over the years—from a focus solely on selling furniture to embracing standardized processes and fostering a culture of consistency across stores. Both Troy and Jason share how...
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Welcome to the second episode of the General Manager series here on Stories from the River! Heather Greenwood sits down with two esteemed General Managers from Broad River Retail: Mitch Dixon of Rock Hill Raiders and Chris Morrell of Team Gold Rush. Both share their journeys within the company, discussing what it means to translate the company’s vision into reality at their stores. Chris emphasizes the importance of having seasoned, passionate Memory Makers on his roster, highlighting how the General Manager role focuses on turning strategy into daily action and nurturing a supportive...
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Welcome to the first episode of the General Manager series here on Stories from the River! Heather Greenwood kicks off a special series focusing on the pivotal role of the General Manager at Broad River Retail. Filming from the Ashley store in Pineville, North Carolina, Heather is joined by Dana Mallory, District Manager of the Savage South, and Renee Bradley, Associate Director of Retail Onboarding and Education, two outstanding leaders who have both served as General Managers and now support, teach, and motivate current General Managers throughout the company. The conversation delves into...
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In this episode of Stories from the River, guest host Tyler Trill, Senior Communications Manager at Broad River Retail, sits down with Broad River Retail’s IT experts Robert Ferguson, Associate Director, IT Infrastructure & User Services, and Tim Sobkowiak, Associate Director, Retail Technology & Project Management, to dive into the world of cybersecurity, with a specific focus on phishing attacks. The discussion breaks down how phishing techniques have evolved from suspicious emails to sophisticated text messages, QR code scams, and AI-powered voice impersonations. Robert and...
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In this episode of Stories from the River, guest host Kim Harkness sits down with Rachel LoPresto, the Corporate Events Manager, to go behind the scenes of Broad River Retail’s signature gatherings, including the annual Sleep Summit at the Charlotte Motor Speedway. Rachel reflects on her first year in the role—highlighting her favorite moments, especially the Experts Soirée, and discussing what goes into crafting memorable and purposeful events for the Memory Makers. Together, they explore how listening to needs, coordinating with premier partners, and creating engaging, themed...
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In the second part of this two-part series on Stories from the River, Heather Greenwood welcomes Memory Makers from the recent Sleep Summit held at the Charlotte Motor Speedway. The conversation brings together insights from various Memory Makers, who share how the summit has influenced their approach on the sales floor, deepened their product knowledge, and enhanced their confidence in connecting guests with the perfect sleep solutions. Memory Makers discuss specific takeaways that challenged or energized them, how sleep training translates into improved guest experiences, and the role...
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In this special two-part edition of Stories from the River, Heather Greenwood guest hosts to spotlight the highlights of the recent Sleep Summit held at the Charlotte Motor Speedway. The episode features eight Memory Makers from various Broad River Retail locations, sharing their unique experiences, key takeaways, and the powerful "aha" moments that made the event memorable. Hear from: -Cristina Shields, Sales Manager, VIP, The Hype -Isaiah Taylor, Home Furnishing Consultant, Flagship Enterprise -Brett Farmer, Home Furnishing Associate, Rock Hill Raiders -Jaylon Fisher, Sales Manager,...
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Welcome back to Stories From the River, where Charlie Malouf continues his conversation with Bradley Sullivan, the General Manager of the award-winning Albemarle Aces, for an in-depth discussion on leadership, motivation, and what it takes to build a high-performing retail team at Broad River Retail. Against the energetic backdrop of the Charlotte Motor Speedway, Bradley shares how his obsession with performance metrics, consistency in routines, and a deep investment in the growth of his Memory Makers have been the driving forces behind his team's repeated successes, including multiple top...
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In this episode of Stories from the River, host Charlie Malouf sits down with Bradley Sullivan at the Charlotte Motor Speedway to dive into Bradley's unique journey as a Memory Maker at Broad River Retail. Bradley, affectionately known as Sully, recounts his path from his early days in the furniture business, his meaningful recruitment experience at the transformative Purpose 8:28 event (Bradley's 'Day Zero' in Fort Mill, South Carolina, on August 28, 2019), and his rise through various leadership roles within the Company—from his start in Cary as an AGM with Michael Childers, to taking on...
info_outlineWelcome to the second episode of the Knights of the Ledger Summit series from Stories from the River!
Hope Stocker, Manager, Retail Accounting, guest hosts this episode and sits down with Broad River Retail's CEO, Charlie Malouf, for a Q&A about the company's growth and future opportunities with questions from the summit attendees. Charlie talks about the company's pioneering spirit in their northwest expansion, particularly with the introduction of Project Cascade and its entry into the Spokane market. This ambitious project is all about cascading Broad River's award-winning culture to a new territory which will introduce new and unique challenges to overcome, such as operating a single-store market with limited resources. Hope and Charlie also delve into the importance of retail leadership, explaining how having top-tier general managers is crucial for maintaining consistency and excellence across their stores.
The episode highlights Broad River's dedication to innovation and staying ahead of the competition, as demonstrated in their bold initiatives like launching Riverstone Logistics and introducing an elevated home delivery service branded as Ashley DASH. Charlie emphasizes the company's commitment to reinvesting in their Memory Makers and communities through ventures such as an upcoming Crisis Assistance Fund and potential mission trips to further enrich their award-winning culture. Looking ahead, Charlie outlines the exciting opportunities for Broad River, targeting ambitious growth goals, maintaining excellent retail performance, and potentially exploring new regional markets beyond 2025, all while nurturing their unique company culture.
Additional Resources:
"The Explorer's Gene: Why We Seek Big Challenges, New Flavors, and the Blank Spots on the Map" by Alex Hutchinson - https://www.amazon.com/Explorers-Gene-Challenges-Flavors-Blank/dp/0063269767
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