Building a Purpose-Driven Company & Surviving Crucible Moments: Broad River Retail w/ Charlie Malouf
Release Date: 08/12/2025
Stories from the River
Welcome back to Stories from the River! Today we continue the Lake Norman Grand Reopening Celebration series, focusing on the newest transformation to Ashley 7.0 in Mooresville, North Carolina. Charlie Malouf, Broad River's CEO and show host, sits down with a Home Furnishings Expert and Million Dollar Memory Maker, Ewa Szmigiel. Szmigiel shares her journey from Poland to North Carolina, describing the challenges she faced transitioning to life in the United States and how she discovered her passion for working with people in the furniture industry. She talks about her progression through...
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Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake. The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a...
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On October 7, the Mooresville store (also known as The Lake) reopened its brand new doors, with a bang and a ribbon cutting! On today's episode of Stories from the River, we bring you the energy and atmosphere from right before the ribbon-cutting ceremony. Broad River leaders attended and spoke at the event, honoring the current and past leadership of the store. Today, we are joined by Tony Barr, Corporate Chaplain of America, who leads us into the event with prayer and gratitude. Charlie Malouf, Broad River's CEO, takes the stage next, reminiscing on the store's history, acknowledging...
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In this episode of Stories from the River, we revisit the semi-annual Fall Sleep Summit, an event Broad River holds at the Charlotte Motor Speedway to help Home Furnishings Consultants level up their sleep sales game. Today you will hear from six Memory Makers as they recap their experience at the 2025 Sleep Summit. Christian Sonander and Domaniek Greene from the Boulevard Believe Jose Gonzalez from the Albemarle Aces Ken Wilcox from the Special Forces Kensley Phillips from the Flagship Enterprise Nasir Park from the Raleighwood Legends They discuss why this event is...
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In today's episode of Stories from The River, Josh Hatchell, Broad River's Senior Retail Experience Manager, continues his conversation with Charlie Malouf, Broad River's CEO, in part two of Retail Operations "Get To Know You" session held on September 18th at Broad River's Fort Mill, South Carolina, campus. This conversation dives into Charlie's personal leadership approach, the future of Broad River, and the strategies he uses to stay connected with the Memory Makers across the stores. As Broad River is about to take root in a completely new part of the country, the audience members...
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In today's episode of Stories from the River, the host becomes the guest. That's right, Broad River's CEO and Stories from the River's host becomes the main conversation topic, as Josh Hatchell, Broad River's Senior Retail Experience Manager, along with a room full of Retail Opertions Memory Makers, ask meaningful and insightful questions into Charlie's past, present, and Broad River's future. This episode was recorded on September 18, 2025, from Broad River's Fort Mill, South Carolina, campus, during a session with Retail Ops called "Get To Know You" with a leader from Broad River...
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Welcome to the 4th and final episode from our "Pioneering the Path - a Purpose 8:28 Experience" series. In this episode of Stories from the River, we bring you a special, behind-the-scenes look into what the "Pioneering the Path - a Purpose 8:28 Experience" really felt and looked like for our retail leaders. These key excerpts from the day's sessions give a rare insight into an even deeper level of this immersive retail leadership development day and into Broad River's culture. Tune in today to hear Bradley Sullivan's discuss how to enroll your team, get their full support and share in...
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In this episode of Stories from the River, we sit down with three inspiring Broad River Retail General Managers at the end of an impactful day from the Fort Mill, SC, campus where Broad River held its "Pioneering the Path - a Purpose 8:28 Experience" full learning and development day for all of its retail leaders on August 28, 2025. We sit down with Sonya De La Cruz of Hickory; Brett Cary of Asheville; and Seth Logue of Gastonia to explore what makes the company’s culture so unique and impactful. Through their personal stories and leadership experiences, they reveal how Broad River’s...
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Welcome to part two of our conversation with Kristen Hadeed on Stories from the River. Host Charlie Malouf continues his conversation with Kristen Hadeed, author of Permission to Screw Up, diving into resilience, ownership, and courageous leadership. Kristen shares why it’s okay to have a short “pity party” after setbacks—but emphasizes the importance of moving forward and learning from mistakes. She introduces practical tools like the “resilience resume,” where human-centered leaders reflect on lessons learned from their own screw-ups in weekly meetings, creating a safe...
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In this episode of Stories from the River, host and CEO Charlie Malouf welcomes keynote speaker and author Kristen Hadeed, fresh off her impactful talk at Broad River Retail’s “Pioneering the Path - a Purpose 8:28 Experience” leadership event. Kristen opens up about her unexpected journey—accidentally launching the cleaning company Student Maid at just 19, navigating major failures, and discovering her passion for human-centered leadership. What began as a student side-hustle quickly became a laboratory for learning, where she uncovered how trust, communication, and belief in people...
info_outlineIn this episode of Stories from the River, host Charlie Malouf, recognized as one of Charlotte's most admired CEOs, is the one being interviewed! Jacotron Potts, Director of Community CARE at The Park Church in Charlotte, welcomes Charlie onstage on Day One of the Global Leadership Summit at the local host site, where they delve into the culture and leadership approach at Broad River Retail. Charlie shares insights about how Memory Makers are central to the organization's purpose of "Furnishing Life's Best Memories." He highlights initiatives like the Pioneer Promise from the recent GM Rx where the Retail Performance leaders made a commitment towards achieving the 2025 Pioneer goal, and discusses the importance of faith and resilient leadership, referencing pivotal moments from the company's history, including a challenging period in 2015 when faith became the foundation and cornerstone for overcoming obstacles.
A significant focus of the conversation is The Lighthouse Fund, a crisis assistance program designed to offer confidential support to Memory Makers facing personal hardships. Charlie explains how the fund was inspired by a desire to institutionalize compassion through structured processes, drawing inspiration from other successful organizations. He emphasizes the importance of leading with purpose, mentoring others, and prioritizing personal growth for all Memory Makers—regardless of title. The episode is filled with heartfelt stories, leadership wisdom, and encouragement for anyone striving to make a lasting impact within their organization or community.
Learn more about The Lighthouse Fund: https://www.youtube.com/playlist?list=PLYZpX9KD7OqYBbLy1GJzYteB1Q4kT4jwu
Watch this episode on YouTube: https://youtu.be/tBlgUOGIe_0
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