5 Common Uses of Synthetic IDs with Stuart Wells
Easy Prey
There are entire communities set up to fight fraud that use synthetic IDs as well as scammer gangs that are advancing their creative ways to use these documents. This is changing regularly as biometric authentication advances continue. Today’s guest is Stuart Wells. Stuart is the CTO of Jumio and is responsible for all aspects of Jumio’s innovation, machine learning, and engineering. He is an industry veteran with more than 30 years of tech experience. He was previously the Chief Product and Technology Officer at FICO, and held executive positions at Avaya and Sun Microsystems. Show...
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Vantage Travel Bankruptcy with Michelle Couch Friedman
Easy Prey
Imagine booking a vacation only to find out that the company files for bankruptcy a week later. As a consumer, would you know what your rights are? There’s a big difference between travel insurance and travel protection. One can leave you with no way to get your money back. Today’s guest is Michelle Couch Friedman. Michelle is the founder and CEO of Consumer Rescue. She is an experienced consumer reporter, advocate, mediator, author, and licensed psychotherapist. Michelle has also been a columnist, contributing editor, and former executive director for Elliott Advocacy, a non-profit...
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Cybersecurity for Everyday People with Greg Tomchick
Easy Prey
Learning how to keep your business safe and protect your online data can be advantageous for your home and personal life as well. Your children and family can create awareness at school and with friends. Today’s guest is Greg Tomchick. Greg is a former professional baseball player turned award-winning cybersecurity coach. He has worked with more than 250 world-renowned companies, including American Airlines, Caterpillar, and Trinity Rail. He is regularly featured live on ABC, Fox, and is an expert contributor to Inc. Magazine. He is now the CEO of Valor Cybersecurity and host of The...
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Misunderstanding Victims of Romance Fraud
Easy Prey
The media loves sensationalized romance scams, but we need to understand that anyone can be emotionally seduced and it's not just the lonely. No one is off limits to being targeted, no matter the age, status, or career. And the impact is far greater than just financial. Today’s guest is Becky Holmes. Becky is the creator and voice behind the popular Twitter account Death to Spinach. Becky’s book looks at all aspects of romance fraud, from the heartbreaking to the hilarious, the academic to the anecdotal, and discusses where we’ve gone wrong in dealing with those affected. Show Notes: ...
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Scams Exploiting Emotions with Alan Castel
Easy Prey
We can easily stereotype those we believe are susceptible to a scam. But the scammers are keeping up with current events and are prepared to take advantage of our basic human emotions. The impact of these frauds is underreported due to the shame and embarrassment. Today’s guest is Alan Castel. Alan is a Psychology professor at The University of California Los Angeles. He studies learning, memory, fraud, and aging. His work has been featured in The New York Times, Wall Street Journal, and Time Magazine. He recently published a book entitled . Show Notes: [1:08] - Alan shares his...
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3 Types of Insider Fraud with Claire Maillet
Easy Prey
In this episode, we’re shining a light on a pervasive threat that often lurks in the shadows of corporate environments: insider fraud. We’ll explore the insidious nature of insider threats, the various forms they can take, and most importantly, how organizations can arm themselves with knowledge and strategies to mitigate these risks effectively. Today’s guest is Claire Mailet. Claire is an award-winning financial crime prevention expert and has worked in the field for over ten years. In her spare time, Claire assists universities in the UK to support staff and students who stammer and...
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5 Fraud Vulnerability Factors with Martina Dove
Easy Prey
Understanding our cognitive biases can help us realize that we sometimes are too trusting of emails, texts, or calls from someone we perceive to be an authority. Today’s guest is Martina Dove. Martina is a researcher with a fervent passion for fraud prevention. Her expertise focuses on persuasion, scam techniques, and individual characteristics that make people susceptible to fraud. She is passionate about fighting fraud by teaching people how to spot scammer techniques and has recently published a book on fraud psychology. Show Notes: [0:50] - Martina shares her background in...
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Hacker Tactics with John Hammond
Easy Prey
The tech world is ever-changing and it can be difficult to keep up. As businesses and individuals, it's important to remember to keep your software up to date and apply patches as they are released. Today’s guest is John Hammond. John is a cybersecurity researcher, educator, and content creator. As part of the Adversary Tactics Teams at Huntress, John spends his days analyzing malware and making hackers earn their access. He is an online YouTube personality showcasing program tutorials, malware analysis, dark web threats, and other cybersecurity content. Show Notes: [1:01] - John shares...
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Top 5 Supply Chain Risks with Kevin Kumpf
Easy Prey
As businesses embrace digital transformation and rely on interconnected networks for their operations, the vulnerabilities within the digital supply chain become increasingly apparent. From data breaches to third party vulnerabilities, the threats are multi-faceted and ever-evolving. Today’s guest is Kevin Kumpf. Kevin has more than 20 years of IT Security and Compliance experience including over 10 years of cybersecurity, governance, and critical infrastructure experience working in the energy, medical manufacturing, transportation, and fedramp realms. Show Notes: [0:54] - Kevin...
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The Risks and Rewards of Cryptocurrencies with Natalie Brunell
Easy Prey
There are significant risks to be aware of when using crypto and over the past two years, many tokens have imploded. As you choose to invest digitally, do your research and understand the commodity that you use. Today’s guest is Natalie Burnell. Natalie is the host of the #1 woman-led show in the bitcoin space, Coin Stories. She is a bitcoin educator, a frequent media commentator, and an award-winning journalist. Show Notes: [0:50] - Natalie shares her background and the mission behind the Coin Stories Podcast. [2:19] - Learning about bitcoin gave Natalie a little more hope as she...
info_outlineWhen buying from Amazon, you might think that all products come directly from the manufacturer to Amazon warehouses. But that is not always the case. Learn how to spot potential counterfeit products and protect yourself and your brand on Amazon.
Today’s guest is David Cooper. David is the CEO and founder of IPSecure, which is an innovative new way to protect your intellectual property on Amazon, control your sales channel, and ensure every purchase of your product on Amazon is a positive and reputable shopping experience. He has spent 20 years building and deploying brand protection solutions for hundreds of global brands such as the NFL, J&J, Apple, and Rolex.
Show Notes:
- [1:00] - David shares his background and information on his company IPSecure.
- [3:02] - eCommerce is huge, but is still only a fraction of the size of total retail.
- [4:42] - Solutions in this space are almost always legal.
- [6:35] - Finding counterfeiters has no impact but companies tend to measure how many are found. IPSecure measures everyone.
- [9:28] - You can’t quantify how much risk was avoided.
- [11:01] - When a counterfeiter is taken down, more pop up.
- [12:30] - Brand protection is something David advises to add for customers.
- [14:12] - There are some universal signs of counterfeit products, but there are also some signs that are specific to Amazon.
- [15:43] - Amazon has a specific algorithm that chooses who sees what products. Check the store’s profile.
- [17:32] - It is easy to be deceived on a marketplace site. David illustrates this with a Samsung camera purchase that was a parallel import.
- [19:42] - There is nothing wrong with buying and reselling something, but there is a gray market problem.
- [21:21] - These legal solutions are very expensive.
- [23:02] - Amazon is proactive in some areas, but generally speaking, they do not monitor products belonging to specific brands.
- [24:16] - For most brands, selling on Amazon is necessary.
- [25:19] - Even if a brand pulls out of Amazon, their products are likely still being sold on Amazon and that could be a liability.
- [28:49] - Instead of focusing on taking down other profiles and sellers, IPSecure focuses on building your own brand to be a successful one.
- [30:45] - While challenging, Amazon does more than any other company to help brands with this concern.
- [32:32] - People are much more aware of these concerns as Amazon has grown.
- [34:18] - Congress is taking a look at how Amazon runs, but there have been many distractions from these issues with the current world climate.
- [34:19] - It is very complex with a lot of moving parts. IPSecure integrates well with a lot of different platforms.
- [37:52] - Smaller businesses cannot afford to lose a sale to a counterfeiter and likely cannot hire a lawyer.
- [40:41] - David shares the story of a client whose business exploded after their product was on a reality show. Counterfeiters popped up very quickly.
- [43:33] - As a trademark owner, you are responsible for monitoring.
- [46:12] - Brand protection can actually increase revenue.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.