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Erasing Your Digital Footprint with Jeff Jockisch

Release Date: 12/18/2024

Easy Prey

Cyber warfare is no longer something that happens behind closed doors or in some far-off digital corner. It's happening now—and reshaping the rules of conflict in real time. Drone strikes controlled by apps, ransomware attacks on hospitals—today's battleground is just as likely to be online as on the ground. That science fiction scenario is now a critical, constant threat-the kind that affects us all globally. I'm really excited to introduce you to Dr. Chase Cunningham. He's a retired Navy chief cryptologist with a wealth of experience in cyber operations for the NSA, CIA, FBI—and more....

DDoS Attacks

Easy Prey

Scammers are getting smarter, understanding the psychology behind social engineering and the challenges companies face every day can help keep networks secure. This episode will show how to anticipate these threats and secure networks against ever-changing vulnerabilities. We’ll focus on practical, real-world solutions to protect data and trust. Dr. Jared Smith joins us to share his insights from his role leading research and development at SecurityScorecard. He also co-founded UnCat, a B2B accounting technology company serving thousands of customers and teaches as an adjunct professor at...

Safe AI Implementation

Easy Prey

Red models associated with AI technologies highlight real-world vulnerabilities and the importance of proactive security measures. It is vital to educate users about how to explore the challenges and keep AI systems secure. Today’s guest is Dr. Aditya Sood. Dr. Sood is the VP of Security Engineering and AI Strategy at Aryaka and is a security practitioner, researcher, and consultant with more than 16 years of experience. He obtained his PhD in computer science from Michigan State University and has authored several papers for various magazines and journals. In this conversation, he will shed...

The Art of Espionage

Easy Prey

What makes someone betray their country? It’s rarely just about money. In this episode, you’ll hear from a retired CIA officer who spent 25 years recruiting foreign spies by tapping into something deeper than greed. Jim Lawler shares real stories from his career in human intelligence, where persuasion was built on empathy, trust, and understanding what truly drives people. From failed pitches to high-stakes successes, he explains the psychology behind espionage, how personal stress becomes a powerful leverage point, and why most people who commit treason believe they’ve been betrayed...

Understanding Ransomware and Defense Strategies

Easy Prey

When it comes to cybersecurity, most people think about firewalls, passwords, and antivirus software. But what about the attackers themselves? Understanding how they operate is just as important as having the right defenses in place. That’s where Paul Reid comes in. As the Vice President of Adversary Research at AttackIQ, Paul and his team work to stay one step ahead of cybercriminals by thinking like them and identifying vulnerabilities before they can be exploited. In this episode, we dive into the world of cyber threats, ransomware, and the business of hacking. Paul shares insights...

Privacy and Surveillance

Easy Prey

Ever had that creepy feeling someone's watching you online? Now imagine if that feeling was actually your reality, not just your browsing history being tracked, but cameras following your every move on the street, your conversations being monitored, your payments scrutinized. For our guest Josh Summers, this wasn't some dystopian nightmare, it was his daily life. Josh isn't your typical privacy advocate. As the creator behind All Things Secured (both a website and YouTube channel), his passion for digital privacy was forged through nearly 20 years living abroad, much of it in China. There, he...

Navigating Data Brokering and Privacy

Easy Prey

In a world where data is more important than ever, understanding how it is acquired, shared, and misused is critical. Data brokers work behind the scenes, amassing enormous amounts of personal information from online activity, loyalty programs, and even public records, often without the users' knowledge. This data powers targeted marketing, scams, and even identity theft. But what can be done to regain control of personal privacy? Today we're diving deep into this topic with cybersecurity expert Darius Belejevas, who has spent years assisting folks in removing their data from these digital...

Be Your Own Fraud Prevention Hero

Easy Prey

Getting defrauded is common. It happens everywhere but it’s underreported because of embarrassment. If you’re a victim of fraud the sooner you report the more likely you are to get a better outcome. To learn more about fraud I’m pleased to welcome Marc Evans, a seasoned financial crimes detective and co-founder of Fraud Hero, who has spent over a decade investigating fraud schemes that affect everyday people. With expertise in social engineering, money laundering and credit card scams he has spent his career uncovering the ways criminals use to exploit victims. His passion for fraud...

Empowering the Vulnerable

Easy Prey

In cybersecurity, we need to understand the mindset of hacking, which is not ethics. We also need to realize that even if we have cybersecurity experts get hacked, there is no reason to feel embarrassed or ashamed when it happens to us. In today’s show we’re going deep into the world of cybersecurity with one of the industry’s most seasoned experts, Sam Curry. With over 30 years of experience in information security, Sam has been defending against cyber threats, shaping security strategies and mentoring the next generation of cyber professionals. Currently the Global VP and...

How Not to Money with Joel Larsgaard

Easy Prey

Managing money isn’t about numbers, it's about making informed decisions that shape your future. Whether you’re a seasoned saver or just starting out on your financial journey understanding the basics of personal finance can make all the difference. Today’s guest Joel Larsgaard has been helping people take control of their finances for over 15 years. As the co-host of How To Money and a weekly radio show Joel breaks down the often confusing world of personal finance. His passion for financial literacy comes from personal experience and he’s been recognized for his work including being...

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Data is continuously being collected and this information can lead to misleading conclusions about an individual. Without proper context, behavior can be misinterpreted. This underscores the need for data privacy laws and stronger protections against data brokers.

Today’s guest is Jeff Jockisch. Jeff is a passionate data privacy researcher dedicated to exploring the evolution of technology, our search behaviors, trust dynamics, and safeguarding of our information. As Managing Partner at ObscureIQ, he specializes in advanced data removal and privacy risk mitigation for enterprises and government organizations.

Show Notes:

[0:58] - Jeff describes his career and what he does in the field at ObscureIQ.
[3:35] - Instead of taking his career into the compliance field, he took his expertise to the intersection of data privacy and data science.
[4:40] - Jeff explains what a data broker does and breaks down a recent data breach.
[5:40] - The legal definition of what a data broker is is very narrow.
[6:42] - The data that is collected by data brokers can literally be anything, like health care data, drivers licenses, and viewing habits online.
[7:32] - One of the worst types of data that is collected is cell phone location data.
[8:46] - Data tells a story, but pieces might be missing. Data can paint an inaccurate picture of someone.
[10:18] - Data can be interpreted in different ways.
[12:41] - Your digital footprint can be deleted. But in addition to deleting it, your behavior needs to change.
[13:50] - Apps track data automatically for ads.
[16:31] - All of these companies are collecting our data, but they’re not securing it.
[19:42] - What can someone do with collected data? The possibilities are endless.
[21:38] - Data that is collected can also show other people who are connected to you.
[23:10] - Some things can be deleted, including public records.
[25:09] - The problem is that the data brokers are massively powerful.
[27:15] - Check out the links below for resources that Jeff recommends on the steps to take in order to delete the data you are leaking.
[29:57] - Jeff shares an experience of almost being a victim of a scam.
[33:10] - Scammers sound totally reasonable in the moment, even when we reflect and feel stupid for making a decision.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.

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