The Ransomware War
Easy Prey
Ransomware isn’t a lone hacker in a hoodie. It’s an entire criminal industry complete with developers, brokers, and money launderers working together like a dark tech startup. And while these groups constantly evolve, so do the tools and partnerships aimed at stopping them before they strike. My guest today is Cynthia Kaiser, former Deputy Assistant Director of the FBI’s Cyber Division and now the Head of the Ransomware Research Center at Halcyon. After two decades investigating global cyber threats and briefing top government leaders, she’s now focused on prevention and building...
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Opportunistic Crimes
Easy Prey
Criminals are always adapting. Whether it’s copper wiring stripped from job sites or porch pirates grabbing deliveries in broad daylight, they keep finding new ways to take what isn’t theirs. But maybe prevention isn’t about harsher punishment or more cameras. Maybe it’s about smarter design and understanding what drives people to steal in the first place. My guest today is Dr. Ben Stickle, a professor of criminal justice at Middle Tennessee State University and one of the country’s top researchers on property crime. Before entering academia, he worked in law enforcement, which gives...
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Post Scam Guidebook
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Fraud usually gets talked about in numbers like how much money was stolen, how many people were affected, how many cases got filed. But behind every one of those numbers is a person who’s been blindsided, manipulated, or left trying to rebuild trust in others and in themselves. This episode shifts the focus back to those human stories and the fight to protect them. My guest, Freddie Massimi, has spent more than a decade helping scam victims find both financial and emotional recovery, bringing empathy and understanding to a field that too often feels cold and procedural. As a certified...
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Can You Trust Anything Online
Easy Prey
You think you’d never fall for a scam until you meet someone like Kitboga. He’s a software engineer who’s turned his curiosity about online fraud into a full-time mission to outsmart scammers and protect the people they target. His YouTube channel, The Kitboga Show, has millions of followers and nearly a billion views, thanks to his mix of humor, empathy, and clever ways of exposing how scams really work. In our conversation, Kit opens up about how this all started, what it’s really like to spend hours pretending to be a scam victim, and how organized crime has turned fraud into a...
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Real Time Fraud Detection
Easy Prey
Everywhere you turn, someone’s trying to fake something like an image, a voice, or even an entire identity. With AI tools now in almost anyone’s hands, it takes minutes, not days, to create a convincing fake. That’s changed the game for both sides. The fraudsters have new weapons, and the rest of us are scrambling to keep up. The real question now isn’t just how to stop scams, but how to know who or what to trust online. My guest today, Bala Kumar, spends his days on the front lines of that battle. He’s the Chief Product and Technology Officer at Jumio, a company working to make...
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Child Predator Tactics
Easy Prey
Kids spend more time online than ever, and for the most part it feels normal. They’re gaming, watching videos, and chatting with friends. But hidden in those same spaces are adults who know how to pose as kids, build trust, and push conversations into dangerous territory. Parents might think it couldn’t happen to their child, yet detectives see how quickly an “innocent” interaction can turn into grooming or extortion. That’s the world Detective Seth Cockerham works in every day. He’s been in law enforcement in Texas for close to a decade, and the last few years have been dedicated...
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Identity Trafficking
Easy Prey
Some people are willing to hand over their identities for cash, while organized fraudsters are lining up to buy them. What used to be a matter of stolen credit cards has turned into a global marketplace where personal details fuel large-scale fraud. Now with AI, automation, and deepfakes making impersonation easier than ever, it’s becoming much more difficult to protect identities. To understand how we got here and what can be done, I spoke with Ofer Friedman, Chief Business Development Officer at AU10TIX. Ofer has spent more than 15 years in the identity verification and compliance...
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Technology, Trust & Time
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Technology is moving faster than our ability to process its impact, forcing us to question trust, motivation, and the value of our time. Few people have had a closer view of those shifts than Esther Dyson. With a background in economics from Harvard, Esther built a career as a journalist, author, commentator, investor, and philanthropist, with a unique ability to spot patterns across industries and challenge assumptions before they become mainstream. She is the executive founder of Wellville, a ten-year nonprofit project dedicated to improving equitable well-being in communities across the...
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The Global Scam Battle
Easy Prey
Cybercrime continues to evolve in sophistication and scale, with attackers running their operations much like businesses. From ransomware gangs with customer support desks to AI-generated phishing campaigns that erase traditional red flags, scams are becoming harder to detect and stop. In this episode, David Bittner, host of the CyberWire Daily Podcast, shares his perspective on the changing landscape of fraud and cyberattacks. Drawing on his background in media, theater, and podcasting, as well as years of reporting on security issues, he explains how both criminals and defenders are using...
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AI Supercharges Scams
Easy Prey
Cybercriminals are accelerating their attacks in ways that weren’t possible a few years ago. Artificial intelligence is giving them the ability to spin up phishing campaigns, voice clones, and deepfakes in minutes instead of days. As a result, the gap between what’s genuine and what’s fake is closing fast, making it harder for both individuals and organizations to defend themselves. I’m thrilled to welcome Brett Winterford, Vice President of Okta Threat Intelligence. Brett has had a front row seat to these changes. His team analyzes identity-based attacks and delivers insights to help...
info_outlineSometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue.
In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful perspective on how the industry has changed and what we need to do to keep up.
We explore why identity is the real perimeter in today’s digital world, how businesses and individuals can be proactive rather than reactive, and what it really takes to build a security-first mindset. Jeff also shares why communication is just as important as tech when it comes to staying secure. Whether you're a cybersecurity professional or just someone trying to stay safe online, this conversation will leave you thinking differently about the role identity plays in your digital life.
Show Notes:
- [00:54] Jeff Reich is the Executive Director of the Identity-Defined Security Alliance, a nonprofit focused on raising the level of awareness of identity and identity security.
- [01:52] Jeff began studying physics and astrophysics in school. He even taught in a planetarium. He also went into law enforcement.
- [03:10] He went into security and was planning on working at EDS, but he ended up at ARCO. He then moved to Dell computers and a financial services company. He started the security program at Rackspace and was also a research director at the University of Texas, San Antonio.
- [03:49] He is now enjoying the nonprofit space.
- [04:43] Not becoming a victim of a scam comes down to situational awareness. If you're receiving something from someone you don't know, assume it's hostile.
- [06:33] Jeff tells the story about when he was working at a hosting company, and he noticed clusters of servers turning from green to red and then back to green.
- [07:42] It turned out scammers were taking over customers' websites. It ended up being ransomware.
- [16:03] Be very aware of fake invoices and spoofed emails and scam phone calls.
- [20:18] They recently had identity management day 2025. They had a lot of presentations on what existential identity might mean to a certain individual or corporation.
- [21:57] People can protect themselves by using different email accounts.
- [24:34] Tips on protecting yourself when someone is impersonating you.
- [27:21] The future of identity should have big advances going forward that will involve AI.
- [31:40] Improved authenticator apps and DNA-based identity are in our futures.
- [36:22] Hackers are stealing credentials and logging into companies not breaking in.
- [39:01] Our identity needs to be protected more than an account number.
- [40:01] Clean house and get separate accounts for important things like banking.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.