Human Side of Fraud: Empathy, Education, & Evolution
Easy Prey
People used to think fraud was something that happened in the shadows, rare, distant, and mostly affecting big companies. But after talking to PJ Rohall, it’s clear that fraud is evolving fast, and it’s showing up in places most of us don’t even think to look. In this episode, I sit down with PJ Rohall, Head of Fraud Strategy and Education at SEON and co-founder of About Fraud. PJ’s work is all about staying ahead of scammers and helping businesses and individuals understand how fraud actually works. From synthetic identities and AI-powered scams to account takeovers and refund fraud,...
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Identity Is The New Security Perimeter
Easy Prey
Sometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue. In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful...
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Your Car Is Spying On You What It’s Collecting and Who It’s Telling
Easy Prey
I used to think of my car as just a tool to get from point A to point B. But after this conversation, I can’t help but see it as something else entirely, a powerful data collection device that knows far more about me than I realized. From where I go and who I text to how I drive and even what’s on my phone, today’s vehicles are gathering a staggering amount of personal information. In this episode, I talk with Andrea Amico, the founder of . Andrea is one of the leading voices in automotive data privacy and someone who’s spent years uncovering the hidden ways cars collect, store,...
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Why Everyone’s A Target
Easy Prey
Some scams are so convincing, they’re almost impossible to spot. With phishing emails that look like they’re from your bank, deep fake videos that mimic real people, and AI-generated messages that feel personal, it’s getting harder to know what’s real and what’s a trap. In this episode, I sit down with Gabrielle Hempel, a security operations specialist at Exabeam and a current law student at Purdue University. Gabrielle brings a sharp perspective shaped by years in cybersecurity, a master’s in cybersecurity and global affairs from NYU, and hands-on experience navigating everything...
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Child Exploitation Cyber Investigations
Easy Prey
Technology is a double-edged sword. It can empower us, connect us, and solve problems, but it can also be used to exploit, manipulate, and harm. When it comes to protecting children online, that line gets especially thin. Digital forensics, AI-powered image classification, and global law enforcement collaboration are now essential tools for keeping families safe in a world that moves faster than most of us can keep up. Debbie Garner knows this world intimately. She’s a retired Special Agent in charge with the Georgia Bureau of Investigation and former commander of the state’s Internet...
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Reclaiming the Internet
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We may not always understand the evolution of the internet and how tech monopolies exist, but having digital freedom fighters is vital to making conscious change. Today's guest is Cory Doctorow. Cory is a science fiction author, activist, and journalist. He is the author of many books and most recently, Picks and Shovels, The Bezel, and The Lost Cause, a solar punk science fiction novel of hope amidst the climate change emergency. His most recent nonfiction book is the internet con How to Seize the Means of Corruption, a big tech disassembly manual. Other recent books include Red Team...
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Security Gaps Hackers Exploit
Easy Prey
Scammers aren’t just phishing your inbox anymore—they’re impersonating your voice, your face, and even your coworkers. Deep fakes and social engineering have moved beyond clever tricks and become powerful tools that bad actors are using to infiltrate businesses, breach accounts, and dismantle trust at scale. What used to take a hacker hours and expensive tools can now be done in minutes by anyone with a Wi-Fi connection and a little malicious intent. Our guest today is Aaron Painter, CEO of Nametag, a company leading the charge in next-generation identity verification. Aaron’s...
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Cyber Warfare
Easy Prey
Cyber warfare is no longer something that happens behind closed doors or in some far-off digital corner. It's happening now—and reshaping the rules of conflict in real time. Drone strikes controlled by apps, ransomware attacks on hospitals—today's battleground is just as likely to be online as on the ground. That science fiction scenario is now a critical, constant threat-the kind that affects us all globally. I'm really excited to introduce you to Dr. Chase Cunningham. He's a retired Navy chief cryptologist with a wealth of experience in cyber operations for the NSA, CIA, FBI—and more....
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DDoS Attacks
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Scammers are getting smarter, understanding the psychology behind social engineering and the challenges companies face every day can help keep networks secure. This episode will show how to anticipate these threats and secure networks against ever-changing vulnerabilities. We’ll focus on practical, real-world solutions to protect data and trust. Dr. Jared Smith joins us to share his insights from his role leading research and development at SecurityScorecard. He also co-founded UnCat, a B2B accounting technology company serving thousands of customers and teaches as an adjunct professor at...
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Safe AI Implementation
Easy Prey
Red models associated with AI technologies highlight real-world vulnerabilities and the importance of proactive security measures. It is vital to educate users about how to explore the challenges and keep AI systems secure. Today’s guest is Dr. Aditya Sood. Dr. Sood is the VP of Security Engineering and AI Strategy at Aryaka and is a security practitioner, researcher, and consultant with more than 16 years of experience. He obtained his PhD in computer science from Michigan State University and has authored several papers for various magazines and journals. In this conversation, he will shed...
info_outlineSometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue.
In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful perspective on how the industry has changed and what we need to do to keep up.
We explore why identity is the real perimeter in today’s digital world, how businesses and individuals can be proactive rather than reactive, and what it really takes to build a security-first mindset. Jeff also shares why communication is just as important as tech when it comes to staying secure. Whether you're a cybersecurity professional or just someone trying to stay safe online, this conversation will leave you thinking differently about the role identity plays in your digital life.
Show Notes:
- [00:54] Jeff Reich is the Executive Director of the Identity-Defined Security Alliance, a nonprofit focused on raising the level of awareness of identity and identity security.
- [01:52] Jeff began studying physics and astrophysics in school. He even taught in a planetarium. He also went into law enforcement.
- [03:10] He went into security and was planning on working at EDS, but he ended up at ARCO. He then moved to Dell computers and a financial services company. He started the security program at Rackspace and was also a research director at the University of Texas, San Antonio.
- [03:49] He is now enjoying the nonprofit space.
- [04:43] Not becoming a victim of a scam comes down to situational awareness. If you're receiving something from someone you don't know, assume it's hostile.
- [06:33] Jeff tells the story about when he was working at a hosting company, and he noticed clusters of servers turning from green to red and then back to green.
- [07:42] It turned out scammers were taking over customers' websites. It ended up being ransomware.
- [16:03] Be very aware of fake invoices and spoofed emails and scam phone calls.
- [20:18] They recently had identity management day 2025. They had a lot of presentations on what existential identity might mean to a certain individual or corporation.
- [21:57] People can protect themselves by using different email accounts.
- [24:34] Tips on protecting yourself when someone is impersonating you.
- [27:21] The future of identity should have big advances going forward that will involve AI.
- [31:40] Improved authenticator apps and DNA-based identity are in our futures.
- [36:22] Hackers are stealing credentials and logging into companies not breaking in.
- [39:01] Our identity needs to be protected more than an account number.
- [40:01] Clean house and get separate accounts for important things like banking.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.