Human Side of Fraud: Empathy, Education, & Evolution
Easy Prey
People used to think fraud was something that happened in the shadows, rare, distant, and mostly affecting big companies. But after talking to PJ Rohall, it’s clear that fraud is evolving fast, and it’s showing up in places most of us don’t even think to look. In this episode, I sit down with PJ Rohall, Head of Fraud Strategy and Education at SEON and co-founder of About Fraud. PJ’s work is all about staying ahead of scammers and helping businesses and individuals understand how fraud actually works. From synthetic identities and AI-powered scams to account takeovers and refund fraud,...
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Identity Is The New Security Perimeter
Easy Prey
Sometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue. In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful...
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Your Car Is Spying On You What It’s Collecting and Who It’s Telling
Easy Prey
I used to think of my car as just a tool to get from point A to point B. But after this conversation, I can’t help but see it as something else entirely, a powerful data collection device that knows far more about me than I realized. From where I go and who I text to how I drive and even what’s on my phone, today’s vehicles are gathering a staggering amount of personal information. In this episode, I talk with Andrea Amico, the founder of . Andrea is one of the leading voices in automotive data privacy and someone who’s spent years uncovering the hidden ways cars collect, store,...
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Why Everyone’s A Target
Easy Prey
Some scams are so convincing, they’re almost impossible to spot. With phishing emails that look like they’re from your bank, deep fake videos that mimic real people, and AI-generated messages that feel personal, it’s getting harder to know what’s real and what’s a trap. In this episode, I sit down with Gabrielle Hempel, a security operations specialist at Exabeam and a current law student at Purdue University. Gabrielle brings a sharp perspective shaped by years in cybersecurity, a master’s in cybersecurity and global affairs from NYU, and hands-on experience navigating everything...
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Child Exploitation Cyber Investigations
Easy Prey
Technology is a double-edged sword. It can empower us, connect us, and solve problems, but it can also be used to exploit, manipulate, and harm. When it comes to protecting children online, that line gets especially thin. Digital forensics, AI-powered image classification, and global law enforcement collaboration are now essential tools for keeping families safe in a world that moves faster than most of us can keep up. Debbie Garner knows this world intimately. She’s a retired Special Agent in charge with the Georgia Bureau of Investigation and former commander of the state’s Internet...
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Reclaiming the Internet
Easy Prey
We may not always understand the evolution of the internet and how tech monopolies exist, but having digital freedom fighters is vital to making conscious change. Today's guest is Cory Doctorow. Cory is a science fiction author, activist, and journalist. He is the author of many books and most recently, Picks and Shovels, The Bezel, and The Lost Cause, a solar punk science fiction novel of hope amidst the climate change emergency. His most recent nonfiction book is the internet con How to Seize the Means of Corruption, a big tech disassembly manual. Other recent books include Red Team...
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Security Gaps Hackers Exploit
Easy Prey
Scammers aren’t just phishing your inbox anymore—they’re impersonating your voice, your face, and even your coworkers. Deep fakes and social engineering have moved beyond clever tricks and become powerful tools that bad actors are using to infiltrate businesses, breach accounts, and dismantle trust at scale. What used to take a hacker hours and expensive tools can now be done in minutes by anyone with a Wi-Fi connection and a little malicious intent. Our guest today is Aaron Painter, CEO of Nametag, a company leading the charge in next-generation identity verification. Aaron’s...
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Cyber Warfare
Easy Prey
Cyber warfare is no longer something that happens behind closed doors or in some far-off digital corner. It's happening now—and reshaping the rules of conflict in real time. Drone strikes controlled by apps, ransomware attacks on hospitals—today's battleground is just as likely to be online as on the ground. That science fiction scenario is now a critical, constant threat-the kind that affects us all globally. I'm really excited to introduce you to Dr. Chase Cunningham. He's a retired Navy chief cryptologist with a wealth of experience in cyber operations for the NSA, CIA, FBI—and more....
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DDoS Attacks
Easy Prey
Scammers are getting smarter, understanding the psychology behind social engineering and the challenges companies face every day can help keep networks secure. This episode will show how to anticipate these threats and secure networks against ever-changing vulnerabilities. We’ll focus on practical, real-world solutions to protect data and trust. Dr. Jared Smith joins us to share his insights from his role leading research and development at SecurityScorecard. He also co-founded UnCat, a B2B accounting technology company serving thousands of customers and teaches as an adjunct professor at...
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Safe AI Implementation
Easy Prey
Red models associated with AI technologies highlight real-world vulnerabilities and the importance of proactive security measures. It is vital to educate users about how to explore the challenges and keep AI systems secure. Today’s guest is Dr. Aditya Sood. Dr. Sood is the VP of Security Engineering and AI Strategy at Aryaka and is a security practitioner, researcher, and consultant with more than 16 years of experience. He obtained his PhD in computer science from Michigan State University and has authored several papers for various magazines and journals. In this conversation, he will shed...
info_outlineIn a world where data is more important than ever, understanding how it is acquired, shared, and misused is critical. Data brokers work behind the scenes, amassing enormous amounts of personal information from online activity, loyalty programs, and even public records, often without the users' knowledge. This data powers targeted marketing, scams, and even identity theft. But what can be done to regain control of personal privacy? Today we're diving deep into this topic with cybersecurity expert Darius Belejevas, who has spent years assisting folks in removing their data from these digital marketplaces. He is the head of Incogni and Surfshark.
In this chat, Darius is going to share how these sneaky data brokers operate. He'll break down why it's such a big deal when our data gets out there for all to see, and he'll arm us with some solid strategies to keep our privacy intact. We’ll also look at practical tactics that everyone can apply to limit their exposure to hackers. We’ll discuss data sharing, using privacy-focused products, and understanding legislation like GDPR and CCPA. We also dive into the shifting landscape of digital security, the role of AI in data collection and fraud, and what the future of online privacy may look like.
Show Notes:
- [01:01] We learn about Darius's background.
- [02:16] We learn about the creation of Incogni.
- [04:04] Data brokers are businesses who collect data and sell it to other businesses. One problem can be lack of transparency of what is happening to your data.
- [07:19] There are probably a few thousand data brokers.
- [09:36] Does removing your data get you out of a breach?
- [10:48] Limiting what we share. Prevention, consequences, and clean up.
- [12:22] When giving identifiers like your phone number, stop and ask if you really need to do that.
- [14:10] Some brokers make it way more difficult to remove data.
- [20:13] We talk about privacy regulations and how they can help you or make things more difficult.
- [22:12] How AI will make malicious activities easier to scale.
- [23:41] Have people given up on privacy? At the end of the day, it's about personal comfort.
- [25:00] Privacy laws are helping with data broker issues.
- [26:59] Being mindful about what you post online. Many people don't want to share too much.
- [29:56] Physical junk mail has decreased.
- [30:52] What to do today. Think about what you want to share. Do you really need to subscribe?
- [32:21] Use a service like Incogni to help you protect your data.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.