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Navigating Data Brokering and Privacy

Easy Prey

Release Date: 03/26/2025

Hidden Dangers of AI in Cybersecurity show art Hidden Dangers of AI in Cybersecurity

Easy Prey

Everyone’s talking about AI these days, especially in cybersecurity. Sure, artificial intelligence can boost your defenses, but cybercriminals have noticed too. Now they're crafting phishing emails so believable it’s scary and finding clever paths around spam filters while zeroing in on vulnerabilities you didn’t even realize were there.    Today, Aviad Hasnis joins the show. He's the CTO of Cynet Security and spent years running cybersecurity missions for the Israeli Defense Forces. Aviad’s here to help us figure out what the changing threat landscape really means, whether...

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Author Scams Exposed show art Author Scams Exposed

Easy Prey

Writers pour their hearts into their work, but unfortunately, that passion can make them prime targets for scams. From fake agents and vanity publishers to slick marketing schemes and social media impersonators, the tactics have only gotten more sophisticated over time. In this episode, we dig into the murky world of publishing scams and how they work and who they target. Along with why even experienced authors can get caught off guard. Today’s guest is Victoria Strauss. Victoria is the author of nine fantasy and historical novels for adults and teens, and she’s also the co-founder of...

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Tricked by Followers and Badges show art Tricked by Followers and Badges

Easy Prey

What if your social media success was built on deception, and it was working? In today’s episode, we hear from someone who knows exactly how that happens. Tim O’Hearn is a former software engineer and the author of Framed: A Villain’s Perspective on Social Media, a book that pulls back the curtain on how follower factories, automation, and persuasive technologies have shaped the online world we now take for granted. Tim doesn’t just theorize, he built these systems himself. Tim walks us through how his small side gig growing Instagram accounts evolved into a lucrative business, one...

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Only 10 Seconds to Expose a Scam show art Only 10 Seconds to Expose a Scam

Easy Prey

What if you could stop a scam in real-time before the damage is done? In this episode, I’m joined by Nick Stapleton, an investigative journalist and the face behind Scam Interceptors, the BAFTA award-winning BBC series that exposes online fraud and steps in to protect victims as scams unfold.  Nick brings a decade of undercover documentary experience to his current mission: fighting digital deception and empowering everyday people to stay safe. He shares jaw-dropping stories from the front lines, including the near miss that almost caught him off guard, and breaks down the complex...

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Gambling, Lies, and Millions Stolen from Celebrities show art Gambling, Lies, and Millions Stolen from Celebrities

Easy Prey

What happens when the drive to succeed masks deep emotional wounds and addiction? In this episode, Jonathan Schwartz shares a powerful and painfully honest account of how his life unraveled.  Once one of Hollywood’s most trusted financial advisors, Jonathan worked with icons like Beyoncé, Mariah Carey, and Gwyneth Paltrow. On the surface, he had it all. But underneath the success was a secret struggle with gambling and drug addiction that led him to steal millions from the very clients who trusted him most.  His fall from grace was dramatic and public, ending in a prison sentence...

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Human Side of Fraud: Empathy, Education, & Evolution show art Human Side of Fraud: Empathy, Education, & Evolution

Easy Prey

People used to think fraud was something that happened in the shadows, rare, distant, and mostly affecting big companies. But after talking to PJ Rohall, it’s clear that fraud is evolving fast, and it’s showing up in places most of us don’t even think to look. In this episode, I sit down with PJ Rohall, Head of Fraud Strategy and Education at SEON and co-founder of About Fraud. PJ’s work is all about staying ahead of scammers and helping businesses and individuals understand how fraud actually works. From synthetic identities and AI-powered scams to account takeovers and refund fraud,...

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Identity Is The New Security Perimeter show art Identity Is The New Security Perimeter

Easy Prey

Sometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue. In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful...

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Your Car Is Spying On You What It’s Collecting and Who It’s Telling show art Your Car Is Spying On You What It’s Collecting and Who It’s Telling

Easy Prey

I used to think of my car as just a tool to get from point A to point B. But after this conversation, I can’t help but see it as something else entirely, a powerful data collection device that knows far more about me than I realized. From where I go and who I text to how I drive and even what’s on my phone, today’s vehicles are gathering a staggering amount of personal information. In this episode, I talk with Andrea Amico, the founder of . Andrea is one of the leading voices in automotive data privacy and someone who’s spent years uncovering the hidden ways cars collect, store,...

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Why Everyone’s A Target show art Why Everyone’s A Target

Easy Prey

Some scams are so convincing, they’re almost impossible to spot. With phishing emails that look like they’re from your bank, deep fake videos that mimic real people, and AI-generated messages that feel personal, it’s getting harder to know what’s real and what’s a trap. In this episode, I sit down with Gabrielle Hempel, a security operations specialist at Exabeam and a current law student at Purdue University. Gabrielle brings a sharp perspective shaped by years in cybersecurity, a master’s in cybersecurity and global affairs from NYU, and hands-on experience navigating everything...

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Child Exploitation Cyber Investigations show art Child Exploitation Cyber Investigations

Easy Prey

Technology is a double-edged sword. It can empower us, connect us, and solve problems, but it can also be used to exploit, manipulate, and harm. When it comes to protecting children online, that line gets especially thin. Digital forensics, AI-powered image classification, and global law enforcement collaboration are now essential tools for keeping families safe in a world that moves faster than most of us can keep up. Debbie Garner knows this world intimately. She’s a retired Special Agent in charge with the Georgia Bureau of Investigation and former commander of the state’s Internet...

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More Episodes

In a world where data is more important than ever, understanding how it is acquired, shared, and misused is critical. Data brokers work behind the scenes, amassing enormous amounts of personal information from online activity, loyalty programs, and even public records, often without the users' knowledge. This data powers targeted marketing, scams, and even identity theft. But what can be done to regain control of personal privacy? Today we're diving deep into this topic with cybersecurity expert Darius Belejevas, who has spent years assisting folks in removing their data from these digital marketplaces. He is the head of Incogni and Surfshark. 

In this chat, Darius is going to share how these sneaky data brokers operate. He'll break down why it's such a big deal when our data gets out there for all to see, and he'll arm us with some solid strategies to keep our privacy intact. We’ll also look at practical tactics that everyone can apply to limit their exposure to hackers. We’ll discuss data sharing, using privacy-focused products, and understanding legislation like GDPR and CCPA. We also dive into the shifting landscape of digital security, the role of AI in data collection and fraud, and what the future of online privacy may look like. 

Show Notes:

  • [01:01] We learn about Darius's background.
  • [02:16] We learn about the creation of Incogni. 
  • [04:04] Data brokers are businesses who collect data and sell it to other businesses. One problem can be lack of transparency of what is happening to your data. 
  • [07:19] There are probably a few thousand data brokers.
  • [09:36] Does removing your data get you out of a breach?
  • [10:48] Limiting what we share. Prevention, consequences, and clean up.
  • [12:22] When giving identifiers like your phone number, stop and ask if you really need to do that.
  • [14:10] Some brokers make it way more difficult to remove data.
  • [20:13] We talk about privacy regulations and how they can help you or make things more difficult.
  • [22:12] How AI will make malicious activities easier to scale.
  • [23:41] Have people given up on privacy? At the end of the day, it's about personal comfort. 
  • [25:00] Privacy laws are helping with data broker issues. 
  • [26:59] Being mindful about what you post online. Many people don't want to share too much.
  • [29:56] Physical junk mail has decreased. 
  • [30:52] What to do today. Think about what you want to share. Do you really need to subscribe?
  • [32:21] Use a service like Incogni to help you protect your data.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review. 

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