Vanishing is a Lie
Easy Prey
Trying to erase yourself from the internet sounds simple until you start counting up old accounts, scattered social media posts, and the hundreds of data brokers quietly collecting and selling your information. The reality is messy, and for most people, the idea of fully disappearing online is more myth than possibility. But there are practical steps you can take to cut down what’s out there and regain some control. My guest, Max Eddy, is a senior staff writer at Wirecutter who covers privacy, security, and software platforms. For one of his projects, he set out to see how much of his own...
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Hackers Are Winning
Easy Prey
Cyberattacks aren’t just about hackers in hoodies anymore. Today, we’re up against professionalized, well-funded organizations that run like businesses. They use AI to crack defenses, run labs that simulate the tools we rely on, and rake in trillions while defenders struggle to keep pace. The scary part? Even the strongest companies and governments can fall behind when the threat landscape moves this fast. My guest, Evan Powell, has spent nearly 30 years in the cybersecurity world. He’s the founder and CEO of Deep Tempo, and a serial entrepreneur who’s helped industries from cloud data...
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Before the Fraud Tsunami Hits with Ritesh Kotak
Easy Prey
Scams aren’t what they used to be. These days, AI can write perfect emails, mimic voices, and even fake a video call so well you’d swear you were talking to the real person. The problem is, the timing of a scam can be just right when you’re distracted, busy, or looking for exactly what they’re offering. That’s when even the most careful person can get caught. My guest, Ritesh Kotak, knows this world inside and out. He’s a cybersecurity analyst, an Ontario lawyer, and a tech innovator who’s worked with Fortune 500 companies and served in policing, where he helped start one of...
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Privacy is Dead
Easy Prey
Privacy in the digital age has grown from a background concern into one of the defining issues of our time. What began with simple questions about online safety has expanded into a complex, global conversation about how artificial intelligence, biometric data, and massive data ecosystems are reshaping daily life. Pam Dixon has been at the center of these discussions for more than two decades. As the founder and executive director of the World Privacy Forum, she’s worked across the U.S., Europe, India, Africa, and beyond, advising governments, international organizations, and policymakers on...
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America’s Scam Crisis
Easy Prey
Most of us think of scams as random or isolated or something that just happens to unlucky people. But what if the truth is far more organized, far more disturbing? Behind many of today’s scams is a global web of criminal enterprises, structured like corporations and fueled by technology, data, and billions of stolen dollars. In this episode, we sit down with Ken Westbrook. Ken spent over three decades in the CIA before retiring, only to return to the fight after his own mother was targeted and lost most of her life savings to a tech support scam. That moment changed everything. He founded...
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How Fraudsters Choose Targets
Easy Prey
It’s easy to think of fraud prevention as a technical problem with a software solution. But according to Brian Davis, effective fraud defense is just as much about people, trust, and communication as it is about tools and data. With over a decade of experience, Brian has built fraud teams from scratch, shaped company-wide strategy, and helped growing startups shift from reactive to proactive risk management. Brian is the Head of Fraud at Dodgeball, where he’s helping bring their orchestration platform to market, and the founder of House of Fraud, an invite-only community where top fraud...
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Hidden Dangers of AI in Cybersecurity
Easy Prey
Everyone’s talking about AI these days, especially in cybersecurity. Sure, artificial intelligence can boost your defenses, but cybercriminals have noticed too. Now they're crafting phishing emails so believable it’s scary and finding clever paths around spam filters while zeroing in on vulnerabilities you didn’t even realize were there. Today, Aviad Hasnis joins the show. He's the CTO of Cynet Security and spent years running cybersecurity missions for the Israeli Defense Forces. Aviad’s here to help us figure out what the changing threat landscape really means, whether...
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Author Scams Exposed
Easy Prey
Writers pour their hearts into their work, but unfortunately, that passion can make them prime targets for scams. From fake agents and vanity publishers to slick marketing schemes and social media impersonators, the tactics have only gotten more sophisticated over time. In this episode, we dig into the murky world of publishing scams and how they work and who they target. Along with why even experienced authors can get caught off guard. Today’s guest is Victoria Strauss. Victoria is the author of nine fantasy and historical novels for adults and teens, and she’s also the co-founder of...
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Tricked by Followers and Badges
Easy Prey
What if your social media success was built on deception, and it was working? In today’s episode, we hear from someone who knows exactly how that happens. Tim O’Hearn is a former software engineer and the author of Framed: A Villain’s Perspective on Social Media, a book that pulls back the curtain on how follower factories, automation, and persuasive technologies have shaped the online world we now take for granted. Tim doesn’t just theorize, he built these systems himself. Tim walks us through how his small side gig growing Instagram accounts evolved into a lucrative business, one...
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Only 10 Seconds to Expose a Scam
Easy Prey
What if you could stop a scam in real-time before the damage is done? In this episode, I’m joined by Nick Stapleton, an investigative journalist and the face behind Scam Interceptors, the BAFTA award-winning BBC series that exposes online fraud and steps in to protect victims as scams unfold. Nick brings a decade of undercover documentary experience to his current mission: fighting digital deception and empowering everyday people to stay safe. He shares jaw-dropping stories from the front lines, including the near miss that almost caught him off guard, and breaks down the complex...
info_outlineIn a world where data is more important than ever, understanding how it is acquired, shared, and misused is critical. Data brokers work behind the scenes, amassing enormous amounts of personal information from online activity, loyalty programs, and even public records, often without the users' knowledge. This data powers targeted marketing, scams, and even identity theft. But what can be done to regain control of personal privacy? Today we're diving deep into this topic with cybersecurity expert Darius Belejevas, who has spent years assisting folks in removing their data from these digital marketplaces. He is the head of Incogni and Surfshark.
In this chat, Darius is going to share how these sneaky data brokers operate. He'll break down why it's such a big deal when our data gets out there for all to see, and he'll arm us with some solid strategies to keep our privacy intact. We’ll also look at practical tactics that everyone can apply to limit their exposure to hackers. We’ll discuss data sharing, using privacy-focused products, and understanding legislation like GDPR and CCPA. We also dive into the shifting landscape of digital security, the role of AI in data collection and fraud, and what the future of online privacy may look like.
Show Notes:
- [01:01] We learn about Darius's background.
- [02:16] We learn about the creation of Incogni.
- [04:04] Data brokers are businesses who collect data and sell it to other businesses. One problem can be lack of transparency of what is happening to your data.
- [07:19] There are probably a few thousand data brokers.
- [09:36] Does removing your data get you out of a breach?
- [10:48] Limiting what we share. Prevention, consequences, and clean up.
- [12:22] When giving identifiers like your phone number, stop and ask if you really need to do that.
- [14:10] Some brokers make it way more difficult to remove data.
- [20:13] We talk about privacy regulations and how they can help you or make things more difficult.
- [22:12] How AI will make malicious activities easier to scale.
- [23:41] Have people given up on privacy? At the end of the day, it's about personal comfort.
- [25:00] Privacy laws are helping with data broker issues.
- [26:59] Being mindful about what you post online. Many people don't want to share too much.
- [29:56] Physical junk mail has decreased.
- [30:52] What to do today. Think about what you want to share. Do you really need to subscribe?
- [32:21] Use a service like Incogni to help you protect your data.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.