Hidden Dangers of AI in Cybersecurity
Easy Prey
Everyone’s talking about AI these days, especially in cybersecurity. Sure, artificial intelligence can boost your defenses, but cybercriminals have noticed too. Now they're crafting phishing emails so believable it’s scary and finding clever paths around spam filters while zeroing in on vulnerabilities you didn’t even realize were there. Today, Aviad Hasnis joins the show. He's the CTO of Cynet Security and spent years running cybersecurity missions for the Israeli Defense Forces. Aviad’s here to help us figure out what the changing threat landscape really means, whether...
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Author Scams Exposed
Easy Prey
Writers pour their hearts into their work, but unfortunately, that passion can make them prime targets for scams. From fake agents and vanity publishers to slick marketing schemes and social media impersonators, the tactics have only gotten more sophisticated over time. In this episode, we dig into the murky world of publishing scams and how they work and who they target. Along with why even experienced authors can get caught off guard. Today’s guest is Victoria Strauss. Victoria is the author of nine fantasy and historical novels for adults and teens, and she’s also the co-founder of...
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Tricked by Followers and Badges
Easy Prey
What if your social media success was built on deception, and it was working? In today’s episode, we hear from someone who knows exactly how that happens. Tim O’Hearn is a former software engineer and the author of Framed: A Villain’s Perspective on Social Media, a book that pulls back the curtain on how follower factories, automation, and persuasive technologies have shaped the online world we now take for granted. Tim doesn’t just theorize, he built these systems himself. Tim walks us through how his small side gig growing Instagram accounts evolved into a lucrative business, one...
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Only 10 Seconds to Expose a Scam
Easy Prey
What if you could stop a scam in real-time before the damage is done? In this episode, I’m joined by Nick Stapleton, an investigative journalist and the face behind Scam Interceptors, the BAFTA award-winning BBC series that exposes online fraud and steps in to protect victims as scams unfold. Nick brings a decade of undercover documentary experience to his current mission: fighting digital deception and empowering everyday people to stay safe. He shares jaw-dropping stories from the front lines, including the near miss that almost caught him off guard, and breaks down the complex...
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Gambling, Lies, and Millions Stolen from Celebrities
Easy Prey
What happens when the drive to succeed masks deep emotional wounds and addiction? In this episode, Jonathan Schwartz shares a powerful and painfully honest account of how his life unraveled. Once one of Hollywood’s most trusted financial advisors, Jonathan worked with icons like Beyoncé, Mariah Carey, and Gwyneth Paltrow. On the surface, he had it all. But underneath the success was a secret struggle with gambling and drug addiction that led him to steal millions from the very clients who trusted him most. His fall from grace was dramatic and public, ending in a prison sentence...
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Human Side of Fraud: Empathy, Education, & Evolution
Easy Prey
People used to think fraud was something that happened in the shadows, rare, distant, and mostly affecting big companies. But after talking to PJ Rohall, it’s clear that fraud is evolving fast, and it’s showing up in places most of us don’t even think to look. In this episode, I sit down with PJ Rohall, Head of Fraud Strategy and Education at SEON and co-founder of About Fraud. PJ’s work is all about staying ahead of scammers and helping businesses and individuals understand how fraud actually works. From synthetic identities and AI-powered scams to account takeovers and refund fraud,...
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Identity Is The New Security Perimeter
Easy Prey
Sometimes it feels like every new technology we adopt comes with a new risk we didn’t see coming. From AI and data breaches to phishing scams and ransomware, it's clear we live in a time when cybersecurity isn’t just a tech issue, it’s a human issue. In this episode, I talk with Jeff Reich, Executive Director of the Identity Defined Security Alliance. Jeff has been in the cybersecurity world since the early days, with decades of experience helping organizations protect what matters most. His passion for identity security and risk management runs deep, and he brings a thoughtful...
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Your Car Is Spying On You What It’s Collecting and Who It’s Telling
Easy Prey
I used to think of my car as just a tool to get from point A to point B. But after this conversation, I can’t help but see it as something else entirely, a powerful data collection device that knows far more about me than I realized. From where I go and who I text to how I drive and even what’s on my phone, today’s vehicles are gathering a staggering amount of personal information. In this episode, I talk with Andrea Amico, the founder of . Andrea is one of the leading voices in automotive data privacy and someone who’s spent years uncovering the hidden ways cars collect, store,...
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Why Everyone’s A Target
Easy Prey
Some scams are so convincing, they’re almost impossible to spot. With phishing emails that look like they’re from your bank, deep fake videos that mimic real people, and AI-generated messages that feel personal, it’s getting harder to know what’s real and what’s a trap. In this episode, I sit down with Gabrielle Hempel, a security operations specialist at Exabeam and a current law student at Purdue University. Gabrielle brings a sharp perspective shaped by years in cybersecurity, a master’s in cybersecurity and global affairs from NYU, and hands-on experience navigating everything...
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Child Exploitation Cyber Investigations
Easy Prey
Technology is a double-edged sword. It can empower us, connect us, and solve problems, but it can also be used to exploit, manipulate, and harm. When it comes to protecting children online, that line gets especially thin. Digital forensics, AI-powered image classification, and global law enforcement collaboration are now essential tools for keeping families safe in a world that moves faster than most of us can keep up. Debbie Garner knows this world intimately. She’s a retired Special Agent in charge with the Georgia Bureau of Investigation and former commander of the state’s Internet...
info_outlineWhat if your social media success was built on deception, and it was working? In today’s episode, we hear from someone who knows exactly how that happens. Tim O’Hearn is a former software engineer and the author of Framed: A Villain’s Perspective on Social Media, a book that pulls back the curtain on how follower factories, automation, and persuasive technologies have shaped the online world we now take for granted. Tim doesn’t just theorize, he built these systems himself.
Tim walks us through how his small side gig growing Instagram accounts evolved into a lucrative business, one that constantly navigated the blurry line between innovation and breaking platform rules. He opens up about the clever strategies he used to avoid detection and psychological hooks that made these methods so effective, as we explore the deeper consequences of social media’s addictive nature.
We’ll also explore the hidden risks businesses and individuals face when they obsess over metrics and follower counts instead of genuine connections, and why most people don’t even realize they're caught up in this trap. Whether you're running a business, casually browsing, or just trying to figure out the complicated world of online attention, this conversation will give you a rare peek behind the curtain. And as you’ll find out, stepping away from it all might not be as straightforward as you'd think.
Show Notes:
- [01:12] Tim recently published Framed: A Villain's Perspective on Social Media, a book that shares his journey from breaking the rules on social media to getting millions of followers for his clients.
- [02:15] We learn a little bit more about the beginnings of spamming the Internet and increasing online presence, including MySpace and Instagram, which evolved into getting more followers.
- [04:14] This created social proof and the possibility of higher conversion rates.
- [05:09] Increasing followers using botnets or fake followers. Organic growth and interacting with accounts that might follow or like.
- [08:35] Tim's business was Shark Social, where he bent the rules to get followers for clients.
- [09:53] The technical side of his operation. Proxies were used to mask their tracks.
- [12:30] Social media services have taken efforts to stop things like follower growth services.
- [14:54] Risks for businesses using social media growth platform services. It's against TOS, and your account can get banned.
- [18:36] Systems Tim built to target consumers using social media. The goal was to get users to spend more time on the app.
- [20:50] Thresholds for annoying users. It was shocking how many people allowed push notifications and other annoying things.
- [22:54] How social media affects Tim.
- [26:11] We learn how he feels about the influencer culture and promoting his book on TikTok.
- [27:14] Advice for business owners, including these services, may not get you more business. Pause before doing too much.
- [28:48] Individuals should focus on conversions.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.