When Cybercrime Gets Personal
Easy Prey
Most security breaches don't begin with sophisticated code or elaborate technical exploits. They begin with a phone call, a convincing email, or someone at a help desk who just wanted to be helpful. The human layer is often the weakest link, and the criminals who understand that are the ones causing the most damage. My guest today is May Chen-Contino. She's the CEO of Unit 221B, a threat disruption company that delivers actionable intelligence to enterprises, law enforcement, and government agencies. Her background spans cybersecurity, fintech, and SaaS leadership at companies like PayPal and...
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Stopping Phone Scams
Easy Prey
Phone scams get dismissed as background noise or just annoying interruptions and unknown numbers with robotic voices we learn to ignore. But behind that noise is an industry built on psychology, automation, and staggering profitability. My guest today is Alex Quilici. He’s an engineer, entrepreneur, and the CEO of YouMail, a company focused on protecting consumers and businesses from unwanted and fraudulent calls. Alex has spent years analyzing how robocalls and scam campaigns are designed, how they evolve, and why they continue to work despite better technology and increased awareness. What...
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Stolen Identity - Stolen Peace
Easy Prey
Identity theft gets talked about a lot, but usually in the abstract: freeze your credit, watch your statements, don't click suspicious links. What doesn't get talked about nearly enough is what it actually feels like when someone isn't just using your card number, but is actively living as you. My guest today is Brooklyn Lyons. She's 25, recently married, and by her own admission, had no particular expertise in fraud or cybersecurity before October of 2024. That changed when her car window was smashed in a parking lot, and her work bag, laptop, wallet, driver's license, and everything...
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Inside Modern Fraud
Easy Prey
Fraud doesn’t always announce itself with obvious warning signs. Quite often, it shows up wrapped inside something that feels routine — a purchase you’ve made before, a link that looks legitimate, a message that arrives at just the wrong moment. Nothing feels suspicious, so your guard stays down. By the time questions start forming, the transaction is already done. My guest today is Iremar Brayner. He’s spent more than 15 years working in fraud prevention and risk management across payments, retail, ride-hailing, fintech, and digital marketplaces. In his role at G2A, he leads fraud...
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Money Laundering
Easy Prey
Organized crime is often imagined as something violent, chaotic, and obvious. But today, it looks far more polished than that. It operates like a multinational business, spread across borders, built on trust networks, specialization, and efficiency rather than brute force. This episode looks at how modern scams, fraud, and money laundering actually work and why they’re so hard to spot before serious damage is done. My guest is Geoff White, an investigative journalist who has spent decades covering organized crime, cybercrime, and financial fraud. His reporting has appeared on BBC News, Sky...
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Critical Infrastructure Risks
Easy Prey
Most cybersecurity conversations focus on stolen data, breached accounts, and attacks that live entirely on screens. This episode looks at a far more consequential threat: what happens when cyberattacks target the physical systems that keep society running. Power, water, transportation, and manufacturing. When those systems fail, the consequences aren’t just digital. They’re immediate, visible, and sometimes dangerous. My guest is Lesley Carhart, Technical Director of Incident Response at Dragos, a cybersecurity firm focused exclusively on protecting critical infrastructure. Lesley...
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Familial Identity Theft
Easy Prey
Identity theft is usually framed as an external threat. Hackers, data breaches, anonymous criminals operating somewhere far away. This episode looks at a much harder reality to face: identity theft that happens inside families, often quietly, over many years, and without immediate detection. The damage isn’t just financial. It reshapes trust, relationships, and a person’s sense of stability long before anyone realizes what’s happening. My guest is Axton Betz-Hamilton, an associate professor of financial counseling and planning whose research focuses on familial and child identity theft....
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Exploiting Trust (Part 2)
Easy Prey
Security failures rarely come from cutting-edge attacks or sophisticated tools. They happen in ordinary moments when someone holds a door, follows an instruction without questioning it, or finds a workaround that makes their day easier. Those small, human decisions are often the real entry points, and they tend to compound over time. This episode picks up the second half of our conversation on exploiting trust with FC Barker, a veteran ethical hacker and physical security expert known for legally breaking into banks, government buildings, and high-security facilities around the world. With...
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Exploiting Trust (Part 1)
Easy Prey
Most security failures don’t start with a dramatic breach or a mysterious hacker sitting in a dark room. They usually start quietly. Someone assumes a system is locked down. Someone trusts that a door shouldn’t open, or that a machine “just works,” or that no one would ever think to look there. Over time, those small assumptions stack up, and that’s where things tend to go wrong. Today’s guest is FC Barker, a renowned ethical hacker, social engineer, and global keynote speaker with more than three decades of experience legally breaking into organizations to expose their blind...
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Surviving a Ransomware Attack
Easy Prey
A ransomware attack doesn’t always announce itself with flashing warnings and locked screens. Sometimes it starts with a quiet system outage, a few unavailable servers, and a sinking realization days later that the threat actors were already inside. This conversation pulls back the curtain on what really happens when an organization believes it’s dealing with routine failures only to discover it’s facing a full-scale cyber extortion event. My guest today is Zachary Lewis, CIO and CISO for a Midwest university, a 40 Under 40 Business Leader, and a former Nonprofit CISO of the Year....
info_outlineWhat if your social media success was built on deception, and it was working? In today’s episode, we hear from someone who knows exactly how that happens. Tim O’Hearn is a former software engineer and the author of Framed: A Villain’s Perspective on Social Media, a book that pulls back the curtain on how follower factories, automation, and persuasive technologies have shaped the online world we now take for granted. Tim doesn’t just theorize, he built these systems himself.
Tim walks us through how his small side gig growing Instagram accounts evolved into a lucrative business, one that constantly navigated the blurry line between innovation and breaking platform rules. He opens up about the clever strategies he used to avoid detection and psychological hooks that made these methods so effective, as we explore the deeper consequences of social media’s addictive nature.
We’ll also explore the hidden risks businesses and individuals face when they obsess over metrics and follower counts instead of genuine connections, and why most people don’t even realize they're caught up in this trap. Whether you're running a business, casually browsing, or just trying to figure out the complicated world of online attention, this conversation will give you a rare peek behind the curtain. And as you’ll find out, stepping away from it all might not be as straightforward as you'd think.
Show Notes:
- [01:12] Tim recently published Framed: A Villain's Perspective on Social Media, a book that shares his journey from breaking the rules on social media to getting millions of followers for his clients.
- [02:15] We learn a little bit more about the beginnings of spamming the Internet and increasing online presence, including MySpace and Instagram, which evolved into getting more followers.
- [04:14] This created social proof and the possibility of higher conversion rates.
- [05:09] Increasing followers using botnets or fake followers. Organic growth and interacting with accounts that might follow or like.
- [08:35] Tim's business was Shark Social, where he bent the rules to get followers for clients.
- [09:53] The technical side of his operation. Proxies were used to mask their tracks.
- [12:30] Social media services have taken efforts to stop things like follower growth services.
- [14:54] Risks for businesses using social media growth platform services. It's against TOS, and your account can get banned.
- [18:36] Systems Tim built to target consumers using social media. The goal was to get users to spend more time on the app.
- [20:50] Thresholds for annoying users. It was shocking how many people allowed push notifications and other annoying things.
- [22:54] How social media affects Tim.
- [26:11] We learn how he feels about the influencer culture and promoting his book on TikTok.
- [27:14] Advice for business owners, including these services, may not get you more business. Pause before doing too much.
- [28:48] Individuals should focus on conversions.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.