You Are Who Google Says You Are: Differentiating in a Competitive Career Market
Release Date: 04/03/2025
Laid Off. Life On!
You Are Who Google Says You Are: Differentiating in a Competitive Career Market with Anouk Pappers, Brand Anthropologist & Author Episode Summary (SEO-Optimized): What does it really take to stand out in today’s competitive career market — especially at the executive or board level? In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name. Whether you're pursuing board roles, stepping...
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The job market in 2025 looks nothing like it did just a year ago. Traditional advice—mass applying, perfecting your resume, and hoping for the best—is no longer the winning strategy. Instead, job seekers who are landing roles today are doing five things differently—and that’s exactly what we’re covering in this episode. 🚀 What You’ll Learn: ✅ Why the numbers game is dead—More applications don’t mean more opportunities, and playing by old rules in a saturated market won’t get you hired. ✅ The real power of networking—Why it’s not about collecting connections...
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has big news, and I am thrilled to announce that she is joining us on this week's episode of the ! podcast to talk about her continued journey from to successful entrepreneur, growing social media sensation, and recent executive hire at her new organization.Talk about ! Join us tomorrow for Denise's lookback on the last year and the and that she is candidly sharing with all of us who are on our continued journey from to ! Episode Summary: In this episode, we dive deep into the transformative journey of Denise Reese, exploring the pivotal moments and insights that helped her transition...
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On this week's episode of the #LaidOffLifeOn Podcast, host Kelsey Waldrop engages in a captivating dialogue with American journalist, blogger, author, shared parenting activist, and media personality Emma Johnson. Together, they explore the transformative journey of re-envisioning ourselves and our lives as single moms and career-driven women. Dive deep into revolutionary ideas from Emma's latest book, "The 50/50 Solution," available now at wealthysinglemommy.com. Join us for a dynamic and thought-provoking conversation that challenges traditional norms and inspires new possibilities. ...
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"$1.5 Million Dollars." This is the amount of money we leave on the table over the course of our careers by failing to negotiate during salary conversations at critical career transitions, including level and role promotions or acquiring new jobs. On today’s episode of the #laidofflifeon podcast, Kelsey Waldrop is joined by special guest Keri-Lynne Shaw, founder and CEO of The Salary Bump, to talk about the #landmines and #goldmines of salary negotiations at critical career transition points. Keri-Lynne Shaw is a salary and Fractional Chief People Officer revolutionizing salary negotiation...
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Welcome to LaidOff.LifeOn! In today's episode, we're diving into the 5 Landmines that cost me a dream job at Netflix! Learn how to avoid these pitfalls and increase your success rate. Subpar Resume: Discover why a well-crafted resume is essential for making a strong first impression. Resources that are available to help optimize your resume to showcase your skills and experiences effectively. Lack of Interview Acumen: Explore the importance of mastering the art of interviewing. Techniques for improving your interview skills and confidently answering tough questions. Lack of...
info_outlineYou Are Who Google Says You Are:
Differentiating in a Competitive Career Market
with Anouk Pappers, Brand Anthropologist & Author
Episode Summary (SEO-Optimized):
What does it really take to stand out in today’s competitive career market — especially at the executive or board level?
In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name.
Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand — online and offline.
What You’ll Learn in This Episode:
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Why your job title doesn't define your value — and what does
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The critical mindset shift from self-promotion to strategic visibility
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How to uncover your unique benefit points (UBPs) and communicate them with clarity
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Why executive women often hesitate to share their story — and how to shift that narrative
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How your Google search results shape perception — and how to control what shows up
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A 3-part executive storytelling framework that works for interviews, networking, and visibility
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How to use content strategy to establish credibility and thought leadership at the executive level
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What to prioritize when rebuilding your brand after job loss or career transition
This Episode Is Perfect For:
✅ Senior leaders navigating a career transition
✅ Executives preparing for board readiness or high-visibility roles
✅ Professionals looking to elevate their LinkedIn presence or online brand
✅ Women in leadership who want to be seen, heard, and remembered — for the right reasons
Featured Guest:
📘 Anouk Pappers — Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are
🔗 Connect with Anouk on LinkedIn
📘 Get the Book on Amazon
📅 Book a session with Anouk (Insert link if available)
Connect with the Host – Kelsey Waldrop
🎙️ Host of the #LaidOffLifeOn Podcast
🌐 KelseyWaldrop.com — Executive Edge Career Strategies and Coaching
💼 Connect on LinkedIn
📝 Subscribe to the Substack: Potential On Point
Subscribe for more expert insights on:
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Executive career strategy
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Personal branding for leaders
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LinkedIn thought leadership
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Board readiness
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Career reinvention and visibility