9 Mission Vision And Values Examples
The E-League Essentials
In episode 8 I gave you a high level overview of what Mission Vision and Values were. Episode 8 is essential the first step towards this on going work. What I know for sure is that you need to come back to this again and again. But now, we get to work things out a tiny bit more. I’ll also refer back to that which I recorded in 2017 plus updates, as of October 2020. For a quick reference lets remember what a Mission statement is. It answers the following questions: What does your podcast do for your listener What does your podcast do for you (and your team.) What does your podcast do for...
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8 Mission, Vision & Values
The E-League Essentials
If you’ve been following these Essentials and doing even the smallest amount of work around them, you’ve started to gather all kinds of ‘words’ and language for yourself. I believe your Language is so very important, not only as a way to illustrate who you are as a brand and to highlight your big Why but also as a basic human skill to tell the world who we are. Key there, dear ones, BASIC HUMAN SKILL. I value this work more IN the world, as in your every day interactions in your life and giving each of these inquiries VOICE than any kind of copy for marketing purposes. In our every day...
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7 Why YOUR Conversations Matters
The E-League Essentials
In Episode 6 Find YOUR Conversation First, I mentioned that the number one piece of advice I offer to most specific, seemingly individual questions from those I work with is almost always the question ❝ What is the conversation that you want to have? ❞ Your conversation is the beacon to your work. It’s in your ability to expertly guide dialogue that you’ll be able to effectively impact cultural narratives that might need to up-level or even evolve. I’ll illustrate here, with my guiding conversation, what I essentially use as a litmus test: How are we offering content that has impact...
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6 Find YOUR conversation first
The E-League Essentials
Before we continue let’s tap in again to setting the space as in the introduction to the Essentials ”I am willing to learn from this experience” ”I’m willing to dive into the space in between” ”I will re-discover the space in me that holds the wisdom of what's next” ”I give myself the gift of the space in” Why is this important? Because being able to move from a beginner’s mind is one of the most important skills we can develop as a human being. This skill is taught through most spiritual and scholarly schools of thoughts. In Sanskrit, the term for the...
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5 Language That You Can Repeat
The E-League Essentials
In 2014 I was introduced to Adam Braun Adam Braun is a New York Times bestselling author and the Founder & CEO of MissionU. He was previously Founder & CEO of Pencils of Promise, the award-winning organization that has built nearly 400 schools around the world. That’s how I got to know who he was, through Pencils of Promise. Marie Forleo interviewed him in 2013 and he told the story of how he created this organization after traveling abroad as a college student and meeting a young boy begging on the streets of India, who when asked what he wanted most in the world, simply...
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4 Mindset Shift: From Show To Ecosystem
The E-League Essentials
And now, we get to the nitty gritty. For me, shifting my mindset around how I view my role in podcasting has absolutely been influenced by the concept of transmedia, which I started to actively pursue and teach in 2017. When I work with folks I see it from this trans perfective. Trans (as a prefix) = across, beyond, through, changing throughly, transverse That is from the dictionary. EXPANDING FROM SHOW TO ECOSYSTEM. That’s how I refer to transmedia. That’s the language that you’ll hear me use and how I refer to this concept. From show to ecosystem. But before we get to me, I’ll define...
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3 Knowledge is Bondage
The E-League Essentials
Before we get into the concept of show to ecosystem, think into these queries - and answer them. Is your podcast, your podcasts or your podcasting business the axis from which your digital footprint expands? (Another way to understand this is - is your podcasting work that which fuels everything) Do each of your digital properties stand alone? Can they? Given the answers to the first 2 inquiries, In what way is your podcast work a reflection of that? An example of how to go about looking at this inquiry from a tactical point of view. Let’s say you ADORE your show. It’s the thing that...
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2 Foundation
The E-League Essentials
Regardless of where you go next in your work in podcasting, voice, outreach, advocacy or taking on the world: always start here. Before we swan dive into Foundation and what that means. Let’s first talk about discernment. Discernment definition: 1. The quality of being able to grasp and comprehend what is obscure (skill in discernment.) acuteness of judgment and understanding 2. The act of perceiving or discerning something From Wikipedia: Discernment is the ability to obtain sharp perceptions or to judge well (or the activity of so doing) In the case of judgment, discernment can be...
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1 Essential Introduction
The E-League Essentials
We begin, and putting on my yoga teacher hat for a moment…setting the space: ”I am willing to learn from this experience” ”I’m willing to dive into the space in between” ”I will re-discover the space in me that holds the wisdom of what's next” ”I give myself the gift of the space in” Welcome! Are you ready to get things done? Each one of you is here for a reason. Each one of you has a high level skill-set that is unique to you. Each one of you has insane strengths in the type of work that you do, in the audience that you serve, and intuition in how you can serve...
info_outlineAnd now, we get to the nitty gritty.
For me, shifting my mindset around how I view my role in podcasting has absolutely been influenced by the concept of transmedia, which I started to actively pursue and teach in 2017.
When I work with folks I see it from this trans perfective.
Trans (as a prefix) = across, beyond, through, changing throughly, transverse
That is from the dictionary.
EXPANDING FROM SHOW TO ECOSYSTEM.
That’s how I refer to transmedia. That’s the language that you’ll hear me use and how I refer to this concept.
From show to ecosystem.
But before we get to me, I’ll define transmedia.
Transmedia is, the interwoven experience of a larger storytelling tapestry through all of your media.
From Wikipedia
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels, or adaptations.
From a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.
I’m deeply captivated by this approach. It feels like THIS is very important way to reach our audiences.
It essentially offers us an opportunity to offer an into our work, particularly to our Voices from not A place but many - in a strategic manner - that tells a fuller story that is not bound to ONE form of expression.
It is a holistic expression of your Voice and Story.
What does this look like for us as digital media creators and producers?
That having someone immediately listen to our podcast is not the only way for them to get what they need.
That having someone listen to our podcast is not the only way that they will listen to our message.
That the possibilities for us to grow our audience and our influence becomes less constricted to download numbers and more expansive to our entire online and digital platform.
I even think it has powerful In Real Life opportunities.
Each time someone touches any of our online properties, it’s an opening for them to experience our ‘larger storytelling tapestry.’
Each channel becomes an opportunity to create a deeper layer to the story - a deeper level of immersion, or perhaps simply the first step in to your work.
My curiosity to create more engagement from my audience drives me to experiment with The E-League itself. I’m so fascinated by incorporating as many different ways of getting concepts across as I can, and it’s why I wanted to set up the options for interaction beyond login into a website to get the content or creating a group in a known platform like Facebook.
We become immune to receiving information in certain ways.
In stepping into less familiar situations we are forced to engage more parts of ourselves and in turn (my hope is) that the idea will become more embedded.
Since we are in an educational setting, under fair use, I’m going to read an article from WIRED that I found to be quite fantastic in illustrating transmedia.
I’m not sharing this with you to ‘teach’ you to do it this way. I’m sharing this article with you so that you allow for possibilities around your current work in podcasting to expand beyond what you know.
We are here to challenge ourselves our we not?
Here is the fantastic article that illustrates exactly what this concept is and how it would be applied. It’s called Transmedia: Entertainment reimagined.
http://www.wired.co.uk/article/what-is-transmedia
In the podcast episode I read some of it. Now you get to read it.
Do you understand the concept of taking your show from ecosystem? Will you allow yourself time to sit with this concept and see how it plays out as you establish your platform? Your network? Your work?
NEXT STEPS
- How are you currently telling your story?
- What parts of your story can be told beyond your podcast?