9 Mission Vision And Values Examples
The E-League Essentials
In episode 8 I gave you a high level overview of what Mission Vision and Values were. Episode 8 is essential the first step towards this on going work. What I know for sure is that you need to come back to this again and again. But now, we get to work things out a tiny bit more. I’ll also refer back to that which I recorded in 2017 plus updates, as of October 2020. For a quick reference lets remember what a Mission statement is. It answers the following questions: What does your podcast do for your listener What does your podcast do for you (and your team.) What does your podcast do for...
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8 Mission, Vision & Values
The E-League Essentials
If you’ve been following these Essentials and doing even the smallest amount of work around them, you’ve started to gather all kinds of ‘words’ and language for yourself. I believe your Language is so very important, not only as a way to illustrate who you are as a brand and to highlight your big Why but also as a basic human skill to tell the world who we are. Key there, dear ones, BASIC HUMAN SKILL. I value this work more IN the world, as in your every day interactions in your life and giving each of these inquiries VOICE than any kind of copy for marketing purposes. In our every day...
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7 Why YOUR Conversations Matters
The E-League Essentials
In Episode 6 Find YOUR Conversation First, I mentioned that the number one piece of advice I offer to most specific, seemingly individual questions from those I work with is almost always the question ❝ What is the conversation that you want to have? ❞ Your conversation is the beacon to your work. It’s in your ability to expertly guide dialogue that you’ll be able to effectively impact cultural narratives that might need to up-level or even evolve. I’ll illustrate here, with my guiding conversation, what I essentially use as a litmus test: How are we offering content that has impact...
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6 Find YOUR conversation first
The E-League Essentials
Before we continue let’s tap in again to setting the space as in the introduction to the Essentials ”I am willing to learn from this experience” ”I’m willing to dive into the space in between” ”I will re-discover the space in me that holds the wisdom of what's next” ”I give myself the gift of the space in” Why is this important? Because being able to move from a beginner’s mind is one of the most important skills we can develop as a human being. This skill is taught through most spiritual and scholarly schools of thoughts. In Sanskrit, the term for the...
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5 Language That You Can Repeat
The E-League Essentials
In 2014 I was introduced to Adam Braun Adam Braun is a New York Times bestselling author and the Founder & CEO of MissionU. He was previously Founder & CEO of Pencils of Promise, the award-winning organization that has built nearly 400 schools around the world. That’s how I got to know who he was, through Pencils of Promise. Marie Forleo interviewed him in 2013 and he told the story of how he created this organization after traveling abroad as a college student and meeting a young boy begging on the streets of India, who when asked what he wanted most in the world, simply...
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4 Mindset Shift: From Show To Ecosystem
The E-League Essentials
And now, we get to the nitty gritty. For me, shifting my mindset around how I view my role in podcasting has absolutely been influenced by the concept of transmedia, which I started to actively pursue and teach in 2017. When I work with folks I see it from this trans perfective. Trans (as a prefix) = across, beyond, through, changing throughly, transverse That is from the dictionary. EXPANDING FROM SHOW TO ECOSYSTEM. That’s how I refer to transmedia. That’s the language that you’ll hear me use and how I refer to this concept. From show to ecosystem. But before we get to me, I’ll define...
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3 Knowledge is Bondage
The E-League Essentials
Before we get into the concept of show to ecosystem, think into these queries - and answer them. Is your podcast, your podcasts or your podcasting business the axis from which your digital footprint expands? (Another way to understand this is - is your podcasting work that which fuels everything) Do each of your digital properties stand alone? Can they? Given the answers to the first 2 inquiries, In what way is your podcast work a reflection of that? An example of how to go about looking at this inquiry from a tactical point of view. Let’s say you ADORE your show. It’s the thing that...
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2 Foundation
The E-League Essentials
Regardless of where you go next in your work in podcasting, voice, outreach, advocacy or taking on the world: always start here. Before we swan dive into Foundation and what that means. Let’s first talk about discernment. Discernment definition: 1. The quality of being able to grasp and comprehend what is obscure (skill in discernment.) acuteness of judgment and understanding 2. The act of perceiving or discerning something From Wikipedia: Discernment is the ability to obtain sharp perceptions or to judge well (or the activity of so doing) In the case of judgment, discernment can be...
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1 Essential Introduction
The E-League Essentials
We begin, and putting on my yoga teacher hat for a moment…setting the space: ”I am willing to learn from this experience” ”I’m willing to dive into the space in between” ”I will re-discover the space in me that holds the wisdom of what's next” ”I give myself the gift of the space in” Welcome! Are you ready to get things done? Each one of you is here for a reason. Each one of you has a high level skill-set that is unique to you. Each one of you has insane strengths in the type of work that you do, in the audience that you serve, and intuition in how you can serve...
info_outlineIf you’ve been following these Essentials and doing even the smallest amount of work around them, you’ve started to gather all kinds of ‘words’ and language for yourself.
I believe your Language is so very important, not only as a way to illustrate who you are as a brand and to highlight your big Why but also as a basic human skill to tell the world who we are.
Key there, dear ones, BASIC HUMAN SKILL.
I value this work more IN the world, as in your every day interactions in your life and giving each of these inquiries VOICE than any kind of copy for marketing purposes.
In our every day life.
This means having every day, real life conversation with one another, not only with our own families and loved ones, but also within our local communities - human to human.
After that foundational work, it’s time to move to more tactical work.
We begin with Mission, Vision and Values.
This exercise of working on your Mission, Vision and Values is primarily internal.
There is a possibility that no one will see this other than you, your community and/or possibly your team.
Mission, Vision and Values serve to inform you and your choices as well as being a seminal educational and culture building tool to keep your work and your team in alignment.
Your team you ask?
Some of you already work with a team.
Some of you are considering for the first time adding a team member.
Some of you are starting to wrap your mind around seeing your podcast in a way that merits having a team.
Some of you need to change your mindset to start to think bigger - even if it is recognizing that you could have a team or that all the different jobs that you currently do are many and each of them needs to always be informed by something bigger.
It’s time to recognize that you are the boss, you are the EXECUTIVE PRODUCER of your show, which includes a cohesive experience of: content creation, production, audio processing, content marketing, products, services, events, etc.
In episodes 4, 5, 6 and 7 we covered shifting your mindset from show to ecosystem, the power of the language that you can repeat and zeroing in on the conversations that you want to have.
This is the time to refer back to that work and distill it into a tactical narrower vessel that keeps you on task as well as facilitates communicating with those that want to support you the most or you want to support you the most.
So what does that mean exactly in plain english?
Your Mission, Vision and Values are important because:
● They will not only strengthen your culture but will unify your purpose.
● Like the conversations that you want to have, they help you make decisions and continue to help align you to the BIG vision and keep you on track.
● This last point, might only affect a few of you: they will help you strengthen cross functional relationships
What that means is that if you happen to have a team, it will help everyone to understand priorities. It will empower them to make decisions for the good of the whole. It will help every one work towards the one thing.
Mission
The Mission is your big Why (your purpose.) Why your podcast exists.
You’ve decided to make a difference and you’ve chosen your podcast as either the main way or a very important channel for your message.
Breaking it down, so that you can work on your mission answer the following questions:
- What does your podcast do for your listener
- What does your podcast do for you
- (If applicable) What does your podcast do for you team
- What does your podcast do for your community (the world)
RE: that last one, which might feel like what’s the difference between your listeners and your community?
This is all about the one and the many. The individual and the universal.
The community is the whole, it’s the collective aka the world.
After answering those what questions we get to the how…and for us, as podcasters, the HOW is your podcast + your ecosystem + your conversation, that is what drives the mission.
How = your podcast + your ecosystem + your conversation (the drive)
To wrap it up, your mission shares how your podcast (and by extension your ecosystem) does what it does for your listener, you and the world
VISION
Answers what you want to become.
This is how I position it for your podcast: how your podcast would appear in a future successful state.
If you got all that you wanted from the podcast, what would it look like 10 years from now?
It really is all about focusing on TOMORROW
- It is the becoming
- It is the direction
The Vision is the fuel that promotes growth, both internally and externally.
It is the mental picture that keeps you on task. This is why vision boards are so popular, they represent a physical manifestation and clarity of possibilities for the future.
The vision is inspiring, not just to you, but to all those that touch you and your work.
This last quality of vision aligns once again with your Language That You Can Repeat because your Vision is easy to repeat.
VALUES
The values further the clarification of your Mission and Vision, but for me, I see them first and foremost personally and then universally - as in first I approach value for me, as a person.
What are the values that I most resonate with. What are the values that I align with the most. What are the values that most matter to me and to my family? What are the values that I will not let go of?
Once you have those values, then it’s about carrying them to your podcast. How much of those values also apply to your work in the podcast? And most importantly, are any of your personal values missing from your current approach to your podcast content, marketing, distribution, outreach, etc.?
Once your values are front and center they will:
- Help you make decisions
- Help educate your listeners and your community about you and your work
- Help draw people to you - both listeners and those on your team!
Your values help support and shape you as a content creator as well as your podcast.
They are the essence (the principles, the beliefs, the philosophy)
After taking this in, can you see how all of your work from the prior E-League Essentials can help you create your Mission, Vision and Values pretty simply?
Can you see how doing the work from episode 2 all the way to episode 7 has prepared you to have all of this effectively already done, now it’s about putting all the pieces together.
You’ve already done much of this work. Now it’s the time to put it altogether using your own language.
Before we got to this point I needed you to start from a much deeper place (emotional, intuitive, creative) and challenged you to start to take action with it FROM THAT FREE INSTINCTUAL PLACE because doing this work can become too analytical, strategic, and methodical.
I have found creating mission, vision and value statements purely from the left brain can be detached and not grounded in integrity and truth.
It’s super easy to write down lofty ideals that sound ‘good’ but the reality of abiding by them is a completely different story.
At the point of creating this episode, the political system and culture in the U.S. Is volatile, unstable and lacking in almost every single aspect.
The entire society is being called out,
Given our current world, many companies have re-aassessed their own Mission, Vision and Values and an equal amount have stuck to what they started with —- that’s not the issue.
The issue is that what’s on paper does not add up.
Before we get to the tactical and strategic we must do the hard work of introspection and intuition.
When we align both, we’ll have one powerful weapon of good.
In the next episode I’ll breakdown some of these concepts on current examples.
Your homework is to start the process of creating your podcast’s Mission, Vision and Values as well as to do a bit of research on your own.
Next steps
Find three of your favorite big brands and find out what their Mission, Vision and Values are.
Answer these questions for you Mission:
- What does your podcast do for your listener
- What does your podcast do for you
- (If applicable) What does your podcast do for you team
- What does your podcast do for your community (the world)
If you already have already worked on your Mission, Vision and Values, do they still add up to you? READ THEM ALOUD TO YOURSELF
Lastly, look back at the work that you’ve done, any journaling, any type of writing, any insights that you might have had, anything that you’ve said in conversation with our group work, or individually to me. I promise you’ve ironed out so much of this already. Plant your own seeds and reap your own harvest.