#118 Niching your services: client testimonials and SEO with Brittany Herzberg
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Release Date: 07/12/2022
#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her...
info_outline
#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience...
info_outline
#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and...
info_outline
#203 Podcasting Lessons After 200 Episodes
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about my top 10 podcasting lessons after doing 200 episodes pod fade and effective...
info_outline
#202 Six Ways to Make Six Figures as a Virtual Assistant
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The...
info_outline
#201 Common Mistakes Service Providers Make on Packages
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we...
info_outline
#200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in...
info_outline
#199 Intake Form Questions for Service Providers
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual...
info_outline
#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service...
info_outline
#197 Building a Virtual Assistant Agency Model with Tasha Booth
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros,...
info_outlineSearch Engine Optimization - we all know what it is, but do we really understand its importance?
I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.
Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.
That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question.
She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.
It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!
Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us.
Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below.
1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable.
This guide walks you through:
» basic keyword research
» where to plug the keywords in on your web page
Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource!
2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help.
This guide will show you how:
» how to beef up your SEO efforts using quality testimonials on your site & social profiles
» the strategy to using client testimonials effectively
Master these two skills and charge more!
Connect with Guest
- Instagram: @brittany_herzberg
- Website: brittanyherzberg.com
- Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist
- Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services