Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

This podcast is for the digitally curious, smart go-getters, virtual assistants, and freelancers who want to work the freedom and flexibility of working from home as a higher-paid marketing assistant. On the show host, Emily Reagan, shares marketing tips and strategies, mindset, encouragement, best practices and stories of how your fellow freelancers achieved their dreams. It'll help you on your journey to building a sustainable, profitable independent contractor business on our terms.

#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church 06/18/2024

#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting. Her KC Brand has served hundreds of clients + customers on a global scale through a blend of research-backed copywriting and business mentorship programs serving emerging to multi-6 figure copywriters. Listen to learn more about Structuring your copy to create urgency Using AI in copywriting The art of storytelling to connect with your audience Top five tips for using neurocopywriting to make practical & actionable content Using hyper-specific messaging This is going to help you with the work that you do for your clients. The goal? No more boring, forgettable websites or cookie-cutter service guides. This is about standing out and showing off your unique sparkle, especially in today's competitive market. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Krystle’s Copy Classroom newsletter: Ready for increased engagement and conversions from your website, social, and email list so you can grow your freelancer income? Sign up to get your copy audited by an experienced copywriter + read free, semi-weekly emails on what’s relevant + working in the world of conversion copywriting today. Connect with Krystle: Instagram: Facebook: Website: Private Podcast: If you're a freelance copywriter interested in diversifying your revenue or generating passive income, listen to this private podcast just for copywriters and learn the three things you need to triple your copywriting income without more writing. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31768721

#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran 06/11/2024

#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages. She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it? Listen to learn more about Starting your Word Closet and Goodwill Bag Creating a Hit List and Sh*t List How to nail down your “I help” statement The 5 Copy Stars How to stop sounding generic in a saturated market Marisa’s stance on using AI in copy Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Join Marisa in *: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation. Sign up for Marisa’s FREE Masterclass *: The 3-Part Framework to Create Copy with Creativity and Chutzpah Register for the FREE *: This series brings together 10+ of the savviest copywriters, business coaches, and online strategists to teach you how to create copy that connects & converts. Check out my blog with *my affiliate links Connect with Marisa Instagram: Facebook: Website: Freebie: Take your email from “maybe later” to “must read now” in seconds. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31690477

#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin 06/04/2024

#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience in the fashion industry, she has styled shoots for some of the biggest names in entertainment, including Carrie Underwood, Serena Williams, and Tina Fey. Through her engaging workshops and private client work, Elysha uplifts women by guiding them to hone their unique style so they show up with more confidence and charisma in their lives. Listen to learn more about Emily’s personal style story The often skipped, yet essential step in every wardrobe upgrade Where every successful shopping excursion must begin What to know about color and choosing the right ones The best way to accessorize and make your outfit more memorable As a service provider and business owner, how you present yourself matters. If you do not put the effort into your own business to appear professional and competent, why would any client ever trust you in their business? Show up in your business how you would show up for your clients. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Elysha’s Freebie: Take the quiz to reveal the unique traits that illuminate your presence! This is your signature, and by uncovering its core, you set the foundation for an authentically refreshed new look. Connect with Elysha Instagram: Website: Facebook: Facebook Group: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31591232

#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton 05/28/2024

#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth. Listen to learn more about what you should concentrate on first with your branding using AI tools for building a brand voice prioritizing coherent branding over trends differentiation in the digital service provider industry common branding mistakes and solutions This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Sign up for Kristin’s : Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour! Connect with Kristin Instagram: Facebook: Website: Freebie: Take the quiz to unlock your unique cocktail style and get tailored tips that will allow you to market your brand according to your personality in a natural and effortless way! Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31485302

#208 Tax Strategies for Freelance Marketing Assistants with CPA Kimberly Tara 05/21/2024

#208 Tax Strategies for Freelance Marketing Assistants with CPA Kimberly Tara Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also the host of the “CEO Moms Building a Wealth” podcast where she provides tax strategy for female service providers. Listen to learn more about the importance of considering an S Corporation election disadvantages of self-employment tax unique challenges of balancing family life while growing a business the necessity of solid systems and processes societal pressures of "having it all" I really want you to be able to reduce your tax expenses and improve the amount of money going to your bank account. Tune in to learn how to apply Kimberly’s advice and know what's possible for your business as you grow. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Find out what type of tax support is right for you with Kimberly's It's sad how many tax professionals out there aren't giving you the full scoop on what it really means to be an S Corp. That's why Kimberly is sharing the most important details in this (free!) private podcast series: Connect with Kimberly Instagram: Facebook: Website: Podcast: Freebie: Making sure you're not missing deductions in your business is one of the easiest ways to stop overpaying in taxes. This list is the most common missed deductions for service providers! Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31393802

#207 How Marketing Assistants Fit into Business Operations with Ange Quinn 05/14/2024

#207 How Marketing Assistants Fit into Business Operations with Ange Quinn We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable of running smoothly— even when you're not around. Listen in to learn more about why many business owners prioritize marketing over operations how efficient operations can decrease expenses and significantly boost profits team management and financial handling avoiding the pitfalls of micromanagement through delegation and communication Emily’s lead magnet gone rogue due to a lack of processes I’ve known Ange a long time and she has been a business bestie in my back pocket. I really love how she encourages business owners to understand their numbers. Success is not just about revenue; it's about creating efficient systems that lead to sustainable growth. Tune in so you can bring this operational hat into the client work that you're doing right now. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: *: Over 20+ lessons on how to edit and what all you can do with Looker Studio Dashboards. *: Try it out for $50/month or Sign up for a YEAR and get access to All Current and Future Dashboards! Join the only membership designed specifically for online service providers who are ready to automate their business with easy-to-implement trainings. *my affiliate links Connect with Ange Instagram: Facebook: Website: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31280852

#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd 05/07/2024

#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers. Listen in to learn more about Potential legal pitfalls that online course creators should be aware of, especially when starting out The three stages of legal protection How course creators can prevent someone from signing up for their course and then stealing it Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators Effective ways to handle refund requests to ensure a fair and positive experience for customers The importance of solid contracts tailored to the specific needs of each business I love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don't let the legal part stop you from taking action. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Legal protection is essential to the foundation of a healthy, thriving business. Autumn has created an entire library of legal templates that are quick and easy to complete, AND they cost a fraction of working one-on-one with a lawyer. Connect with Autumn Instagram: Facebook: Website: Freebie: The AWB law firm exclusively works with online businesses, so they have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing to knowing if you really need that trademark registration, you need the Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31167272

#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise 04/30/2024

#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience elevating numerous global brands. She had a quick rise to TikTok fame and currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content. Listen in to learn more about monetizing TikTok content and new revenue streams for content creators tips for improving podcast audio quality and microphone techniques writing better video captions to maximize engagement and connect with your audience on a deeper level strategies for creating engaging TikTok content and maximizing reach TikTok's algorithm and repurposing strategies for different platforms creating valuable tutorials that resonate with your audience and establish authority in your niche Helen is such an inspiration because she's so upbeat, positive, and authentic. When you see someone like that doing well on TikTok, it's a breath of fresh air and a great reminder that it's okay to play and show up as yourself! Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Check out Helen’s to teach you how the app works, how to create successful content, and have confidence in posting videos. Connect with Helen: Instagram: Facebook: Website: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/31044743

#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli 04/23/2024

#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters. In this episode, you’ll learn more about Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships How to leverage email marketing for time freedom and scale your business without sacrificing your personal life Post-launch email marketing strategies that can increase customer retention The benefits of incorporating evergreen content into your email campaigns for long-term success Tune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot. Sponsored by Castmagic is for podcast hosts, video streamers, or long-form content creators who want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long-form unstructured content into ready-to-use copy for show notes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: Grab Toyin’s Freebie: A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter? Connect with Toyin: Instagram: Facebook: Website: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30943168

#203 Podcasting Lessons After 200 Episodes 04/16/2024

#203 Podcasting Lessons After 200 Episodes After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about my top 10 podcasting lessons after doing 200 episodes pod fade and effective strategies to prevent it collaboration, consistency, and organizational tips to keep things running smoothly how to identify and capitalize on podcasting trends while staying authentic to your brand the benefits of working with a team you enjoy and align with I’m all about being transparent and want you to know what's happening behind the scenes. I am never the person who tries to pretend I can do it all because there's no way in hell I could do it alone. Sponsored by Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Links mentioned in the Show: with Lindsay Padilla and Nora Suddth, co-founders of Hello Audio *Check out Michelle Sorro’s course : AI copywriting for podcasters *: transcription tool *My affiliate links. If you purchase these programs, I could receive a small commission. I only recommend vetted programs and tools I use myself! Connect with Emily Porter: Instagram: Website: Connect with Shannon Govern: Instagram: Connect with Emily Reagan: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30833478

#202 Six Ways to Make Six Figures as a Virtual Assistant 04/09/2024

#202 Six Ways to Make Six Figures as a Virtual Assistant I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The importance of niche specialization and finding your unique selling prop Practical tips for attracting those high-paying clients I want to help you make more money AND find fulfillment and purpose in your work. We need to stop comparing ourselves to these unrealistic income claims and realize this doesn’t happen overnight. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links mentioned in the Show: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30715418

#201 Common Mistakes Service Providers Make on Packages 04/02/2024

#201 Common Mistakes Service Providers Make on Packages Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we love. Listen in to learn more about 6 common mistakes service providers make with packages confidently pricing your services to maximize your earning potential attracting high-paying clients and positioning yourself as an in-demand expert in your field connecting and networking with like-minded service providers in a supportive community Tune in because I’ll help you avoid these common mistakes and set yourself up for success so you don’t max out your capacity. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links mentioned in the show: *: Master the art of persuasive proposals. Improve your process. Raise your prices. Work with better clients. *my affiliate link- if you purchase this program, I could receive a small commission. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30607703

#200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends 03/26/2024

#199 Intake Form Questions for Service Providers 03/19/2024

#199 Intake Form Questions for Service Providers What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual assistants and position yourself as the expert even before the discovery call. Listen in to learn more about How to tailor your intake form to different types of clients Insider tips for uncovering client pain points and objectives Infusing your personality and brand voice into your forms Building equal power dynamics from the get-go Get ready to take notes because you'll walk away armed with tons of ideas to elevate and streamline your client intake process. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community. We also have advanced trainings, networking opportunities, and job leads. Service Providers Featured in this episode: Brittany Gardner: Web Design, SEO, & Strategy, Jordan Gill: CEO of Systems Saved Me®, Jessica Brooks: UX Sales Page Strategist, Kristin Lawton, Marketing Mixologist & owner of The District Brand Bar, Cheryl Rerick: Email Marketing Strategist, Stacy Covitz: Meta Ads Strategist, Frenchie Ferenczi: Business & Revenue Strategist, Ashleigh Chanel: CEO of Make Your Mark Digital Marketing Agency, Brenna McGowan: Launch Strategist, Copywriting Pro, PreLaunch Expert, Justin Blackman: Brand Voice Expert at Pretty Fly Copy, Amanda Jensen: Websites & Creative Tech Solutions, Ange Quinn: Business Consultant & Operations Expert, Sage Polaris: Copywriter & Launch Strategist, Kim Kiel: Copywriter & Copy Coach, Jen Liddy: Copy, Messaging, & Content Strategist, Natalie Gingrich: CEO of The Ops Authority, Kris Ward: Team Building & Systems Strategist, Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30430313

#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt 03/12/2024

#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service providers and coaches offering social media strategies and done-for-you social media management. Though she has over 15 years of experience in marketing, she's passionate about content and social media strategies that drive results. She started freelancing in 2020 at the start of the pandemic and now owns an agency with a team of 5 content creators/VAs who help her create stellar content. Listen in to learn more about the need for community support and networking in the freelance industry benefits of joining The Digital Marketer's Workgroup the low startup cost of freelancing the importance of self-discipline and time management finding a niche and building client relationships Tune in as Heidi shares her freelancer journey and how she knew when to make the jump from virtual assistant to an agency owner. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links Mentioned in the Show : a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics. : Get started today with my signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out! Connect with Heidi: Instagram: Facebook: Website: Freebie: Struggle with posting consistently on social media? Download Heidi’s free content planning guide to help you track your content and help you show up consistently online. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30332533

#197 Building a Virtual Assistant Agency Model with Tasha Booth 03/05/2024

#197 Building a Virtual Assistant Agency Model with Tasha Booth Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms. She’s also the host of the “How She Did That Podcast.” One thing Tasha said that superseded her before we met was paying for the role and not the region – I couldn't agree more. Listen in to learn more about mastering client vetting for better business growth the rewards and challenges of online business ownership elevating agency success through strategic team meetings articulating your value to attract and retain clients effectively If you're a virtual assistant looking to start your own agency, tune in for Tasha's advice covering all the ins and outs of running a successful agency. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links Mentioned in the Show Apply for Tasha Booth's Agency Alliance Membership: The online membership exclusively for freedom-seeking online agency owners who are ready for ongoing expert guidance, resources, and community to unlock their next level of profitability + ease. Connect with Tasha: Instagram: Facebook: Website: Freebie: This guide will walk you through 10 of the most impactful types of team meetings, why you need them, and how to structure them so you can get in, get out, get to the points, and of course get results. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30232123

#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup 02/27/2024

#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going. My guest Serena Shoup is a corporate CPA turned bookkeeping business CEO. She’s a mentor for other bookkeepers & accountants and a mom of 3. She built her business as a side hustle to motherhood when she left corporate to have her second daughter. She’s passionate about helping business owners become CEOs and take control of their money through her company Of Course Bookkeeping and she mentors other bookkeepers and accountants to do the same through her company The Ambitious Bookkeeper®️. Listen in to learn more about taking control of your freelance finances to create greater stability essential steps to safeguard your personal assets and streamline your business operations important guidelines and good money habits key deductions that could potentially save you thousands in taxes each year strategies for standing out in your industry and commanding higher rates for your specialized skills Serena is amazing. She actually does bookkeeping for my business. You're going to learn a lot, and if anything, your takeaway is to be empowered to put your business first and treat it as a real business and not just a hobby. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links Mentioned in the Show I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply. A must-read for all business owners: by Mike Michalowicz My CPA recommends Relay Banking for business: It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link. : all your bills and receipts in one place, you can import all your financial documents & export them into data you can use. Connect with Serena: Instagram: Facebook: Website: Podcast: Freebies: - Learn the financial tasks every online expert should be performing. - 4 key financial indicators every online expert should be tracking. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30126423

#195 Understanding Business Finance as a Virtual Assistant with Pam Prior 02/20/2024

#195 Understanding Business Finance as a Virtual Assistant with Pam Prior It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything. I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash flow. Pam knows what you need to understand and she cuts out the rest. She meets you where you are and takes you where you want to go with no unnecessary, complicated terminology or lingo. Listen in as Pam shares more about nurturing genuine relationships and adapting in the online space implementing an upsidedown budget to align your salary with lifestyle aspirations separating personal and business finances the value of establishing a strong financial foundation leveraging time, money, and energy for better productivity This episode will show you that just getting started and doing some basic things with your finances will set you up for success. The more money you make, the more positive change you can make in the world. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links Mentioned in the Show to learn how to determine the value of your services and set the right prices for your clients. Episode 107: Creating Healthy Money Habits with Chelsea Brennan Episode 112: How to Raise Your Rates as a Virtual Assistant Episode 137: Why You Must Always Charge for Your Services Episode 193: How Virtual Assistants Can Transition from Hourly to Project Rates : Learn the core digital marketing foundations, strategies, and tech skills you need to become the secret weapon behind every online entrepreneur on the rise. Recommendations for business finances: I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply. A must-read for all business owners: by Mike Michalowicz My CPA recommends Relay Banking for business: It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link. Connect with Pam: Instagram: Facebook: Website: Freebie: Are you tired of guessing how much you should charge for your products or services? This will help you find the sweet spot and set the perfect price that maximizes your profits and keeps your customers happy. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/30023243

#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura 02/13/2024

#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about. Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a two-time number one bestselling and award-winning author, Human Design & Gene Keys Expert Strategist, internationally acclaimed Spiritual Advisor, and founder of the H.O.T. Method™. In her private work, Danielle guides conscious companies, celebrities, and power couples around the globe in igniting their innate gifting and mastering their energetics to embody their mission, amplify impact, and experience deep connection and fulfillment. Listen in to learn more about the most important factors to keep in mind when providing a service to different Human Design types who to have on your team of service professionals and what positions they can serve to honor the “superpowers” of their design the strengths and challenges of the 5 Human Design types how to recognize alignment within your own design and strategies for realigning with your true purpose Tune in now to learn from Danielle and find out how knowing your Human Design can help you reach your goals and feel more fulfilled in your service provider business. Sponsored by Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Links Mentioned in the Show Check out Danielle’s Freebie: This guide offers a comprehensive approach to aligning your business strategies with your unique energetic blueprint, ensuring a business that is as fulfilling as it is successful. **Scroll down on this freebie page and enter your info to discover your Human Design Chart Properties! Connect with Danielle: Instagram: Facebook: Website: Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29925783

#193 How Virtual Assistants Can Transition from Hourly to Project Rates 02/06/2024

#193 How Virtual Assistants Can Transition from Hourly to Project Rates Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients. What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot place where you really know what you're doing work-wise. You have to get results, understand those results, and understand how long things take you. Listen in to learn more about why project rates increase profitability and flexibility understanding your client's business to deliver tailored digital marketing strategies providing value-based services to create long-term partnerships how to gain confidence in pricing strategies for fair compensation setting boundaries to maintain healthy client relationships You know in your heart if you're ready to make the switch from hourly to project rates. Tune in as we navigate this transition together to honor your expertise and worth. Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. They help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using AND with my code: UNICORNS20 It’s an extra 20% off, which gets you to 75% off. This deal ends soon, so try it out! Links Mentioned in the Show : The 3-Part Framework to Create Copy with Creativity and Chutzpah. These skills will help you write copy that converts. This will show you how to tap into the confidence and creativity of your unique voice that grabs emotion without sounding like a scripted, snooze-fest robot. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29817918

#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang 01/30/2024

#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process. Listen in to learn more about the difference between "exposure" vs "visibility" (and why they should NOT be used interchangeably) what Sustainable Visibility really means overcoming the challenges and barriers in podcast guesting to expand your reach thinking of visibility as a spectrum and splitting it into 3 categories good news for those of us who don't like being in the center spotlight If you’re more of an introvert, definitely tune in to hear us talk about reeling it back in and doing the visibility that's actually sustainable and realistic. Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Connect with Mai-Kee: Instagram: Website: Freebie: – 25 proven ways to get booked on podcasts in 2023 and beyond. Hear directly from the hosts themselves! Learn how to set yourself apart from the hundreds of people trying to land the same interview slots as you & discover how to get past the gatekeeper when you send your pitch. : Expand your reach to new audiences & deepen your relationships with fellow industry experts. : Solely dedicated to demystifying the process of getting invited to podcasts (& beyond) as a guest expert- without pitching yourself. Links Mentioned in the Show : A skill builder workshop for PR that goes beyond podcast pitching. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29708603

#191 Curriculum Design for Course Creator Clients with Cat O’Brien 01/23/2024

#191 Curriculum Design for Course Creator Clients with Cat O’Brien The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up. My guest is Cat O'Brien, and she's going to teach us how we can help our clients create an effective, successful online course. She's a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O'Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry. Listen in to learn more about the #1 mistake course creators make that leads to low engagement and lack of student success the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter) why adding more content usually isn’t the answer if your students aren’t finding success why content should be the last thing you consider, not the first. how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials If you're a marketing assistant or VA looking to enhance your client’s course designs, this episode is your leg up so you can really help beyond just clicking the upload button. Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Connect with Cat: Instagram: Website: Links Mentioned in the Show : Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29604853

#190 Never Split the Difference: Negotiation for Service Providers 01/16/2024

#190 Never Split the Difference: Negotiation for Service Providers So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel undervalued. You're tired of feeling stuck and undervalued in your client negotiations. It's time for a new approach that will elevate your business relationships. Listen in to learn more about How to talk the talk with clients and boost those business connections The tricks of the trade in negotiating for digital services that actually work Taking responsibility for driving project progress and success Getting clarity and focus in your digital service business for better results Master the art of listening and asking the right questions to keep clients happy If you want to up your game in discovery calls, handle objections like a pro, or nail down your pricing, tune in to this episode. Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Links Mentioned in the Show Book: 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17th : Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. . Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29499853

#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris 01/09/2024

#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider. I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has written high-converting copy for 475+ clients earning them millions of dollars. She helps personal brands and service providers sell more with the words on their websites. She’s worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all watch on Instagram. Sage also has a membership called the Color Coded Copy Launch Booster and you can try out her new beta copy course for free! Listen in to learn more about How Sage uses DISC-based color profiles to write copy that sells The 4 friends to invite to every launch and what to say to get them to buy Who actually reads long-form sales pages and when it's okay to skip 'em How to triple your email open rates (even if you have ghosted your list!) Sometimes email might not be a service you offer, but it's closely related to what you're doing. If you're doing blogging, content marketing, launching, memberships and retention, tune in because Sage dives into why you need to be focused on email. Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months at AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now! Connect with Sage: Instagram: Facebook: Website: Grab her Freebie: (AKA how to breathe life into a dying email list) 3x Email Open Rates in 3 Steps Links Mentioned in the Show : Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17th : Turn your emails into results with video messaging. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29397643

#188 2023 Recap & Four Lessons Learned as a Digital Service Provider 12/19/2023

#188 2023 Recap & Four Lessons Learned as a Digital Service Provider When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead. Listen to learn more about Making money in tough times to grow your business Using AI to make things run smoother and stay ahead of the competition How to stay organized as a VA or DMA Building a great team and protecting your positive energy Focusing on passion projects and being intentional You’ll want to tune in because I also highlight some good news going into 2024. I hope this inspires you to embrace your own growth as a virtual assistant with confidence and resilience as we head into next year. I need your feedback! Sponsored by The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Use my affiliate link and Links Mentioned in the Show By Gino Wickman : If you're interested in starting a career as a virtual assistant or digital marketing assistant, download the guide to discover the top ten most requested tasks in the industry. This will help you identify the services you can offer and kickstart your digital marketing career. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community. >>> /episode/index/show/emilyreagan/id/29140348

#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi 12/12/2023

#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this whiplashing, slamming on the brakes, who's driving you a little bit crazy. And it's going to help you with how to say it the right way. Listen to learn more about what the 5 core functions are and how to leverage them how to wow your clients by using this structure why you can maximize your growth with minimal effort with this approach PRIORITIZING – what’s the right work and the right time the importance of tracking KPIs Identifying more opportunities for revenue Tune in so you can grow your virtual assistant business and take it to the next level by implementing effective marketing techniques. I need your feedback! Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: Connect with Frenchie: Instagram: Facebook: Website: Podcast: Grab her Freebie- It’s time to STOP working without results. START making money today. Links Mentioned in the Show Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/29029578

#186 Launch Debrief: 5 Tactics for a 100k Launch 12/05/2023

#186 Launch Debrief: 5 Tactics for a 100k Launch In this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment. I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates. Listen to learn more about 5 valuable lessons that teach you how to be a stand-out DMA How I repositioned and adjusted the course pricing Targeting the right audience for your program The advantage to having early access sign-ups Overcoming customer objections for more effective marketing T une in because I give you ideas of how you can show up in big ways within your client’s business – I'm all about helping you get to that next level! I need your feedback! Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: Links Mentioned in the Show Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/28923113

#185 How to Become a Digital Marketing Strategist 11/28/2023

#185 How to Become a Digital Marketing Strategist As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals. Tune in to learn more about Boosting your skills and confidence as you transition into a strategist role An exercise for thinking like a strategist Expanding your services and attracting higher-paying clients by offering strategy sessions Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time Streamlining your client onboarding process and establishing clear plans that will set you up for success “You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.” I need your feedback! Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: Links Mentioned in the Show Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/28816573

#184 Brand Messaging for Your VA Business with Emma Boshart 11/21/2023

#184 Brand Messaging for Your VA Business with Emma Boshart Frustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response? My guest, Emma Boshart, is here to teach us how to stand out in a crowded market with better branding. Emma is a messaging strategist, conversion copywriter, and the brain behind Creative Uproar, a one-woman show that's all about helping the most irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven-figure brands into mind-melting powerhouses, with copy & strategy that builds relationships and sells. Today, she’s on a mission to help more brands use storytelling to move people to action and create positive community change. Listen to learn more about Where to even start with brand messaging Pain points vs Pleasure points The difference between brand messaging and storytelling How generic virtual assistants can stand out Why you shouldn’t use “I help…” as a headline Tune in so you can step up your messaging, grab the attention of your dream clients, and stop your VA business from blending into the background. I need your feedback! Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: Connect with Emma Instagram: Facebook: Website: Grab Emma’s Freebie : the ultimate tool for brands who are ready to take their message from chaotic to cohesive. This audit invites VA's and freelancers to evaluate their current messaging through the lens of "story buckets." Links Mentioned in the Show Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/28731538

#183 Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency 11/07/2023

#183 Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn't just her expertise in SEO and career coaching that sets her apart. My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully transitioned from the corporate world to building a digital service agency in India. Esai's story is one of resilience and determination, as she started from scratch and worked tirelessly to deliver exceptional results for her clients. Listen to learn more about How Esai started offering Digital Marketing services (in an industry where she didn't know anyone) and how she scaled it to an international market Why she chose to scale with an Agency model (and why she’s able to help clients better in this model) How she uses the Social Konnection framework to build and grow her business through relationship marketing The biggest factor that gets her premium clients and GREAT referrals that is very overlooked Esai has earned a reputation as a trusted expert in the industry through relationship building. Don't miss this episode as she shares her insights on agency success and the power of prioritizing client satisfaction. I need your feedback! Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Connect with Esai: Instagram: Grab her Freebie: Premium clients aren’t hiding or hanging out in a secret club. There’s an easy way to reach them once you understand who they are and how they behave online. Find the five easy ways to find premium clients in your industry in this FREE guide. Connect with Emily: Facebook Community: Instagram: Facebook: 3 ways we can work together: My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to . You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> /episode/index/show/emilyreagan/id/28536863

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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