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I Never Cared About Branding—Now I’m Building a Brand That Actually Matters | 204

Better Human Business

Release Date: 04/29/2025

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Better Human Business

Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term. Here’s what I cover: Why “working less” isn’t the real goal for entrepreneurs What to focus on when you reach the point of not needing to work as much The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content How to layer leverage sequentially to...

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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life. After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation. Here’s what I cover: Why your ideas are probably what’s holding you back The “string too short to be saved” metaphor...

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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur. This isn’t about adding more tactics. It’s about subtracting what’s holding you back. Here’s what I cover: Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life The power of extreme ownership and cutting excuses at the root How taking advice from the wrong people slows your growth (and who to listen to instead) 🧠...

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Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming. Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain. You need purposeful hardship—done consistently. Here’s what I cover: What historical figures like Roosevelt and JFK taught us about hard things The “Hard Things Equation” that creates transformation Why daily discomfort beats once-a-year suffering How...

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More Episodes

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down why I ignored branding for years—and why that was a massive mistake.

Here’s the truth:

If you’re confused about your brand, your audience doesn’t stand a chance.

Branding isn’t about logos, fonts, and hex codes.

It’s about clarity. Positioning. Messaging.

And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter.

Here’s what I cover:

  • The biggest branding mistake I made for years
  • What’s actually inside a good brand guide
  • How to use the Brand Builder Template to get crystal clear on your message

If you want your content to land—and your audience to get you—this is the foundation.

Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder

Video title ideas (for the algo):

  • Why I Ignored Branding (And Why That Was Stupid)
  • I Never Cared About Branding—Until It Cost Me
  • How to Build a Brand That Actually Connects
  • The Brand System I Wish I Had Years Ago

Connect with me:

#branding #personalbrand #contentstrategy #messaging #entrepreneurship

Timestamps:

  • 00:00 - Branding Isn’t What You Think It Is
  • 00:30 - If You’re Confused, Your Customers Are Too
  • 01:00 - The Brand Builder Template (Live Walkthrough)
  • 01:30 - Why Clear Messaging = Unlimited Content Ideas
  • 02:15 - Start Here: Your Positioning Statement
  • 03:30 - Jerred’s Brand: From Better Human Business → Better
  • 04:15 - “Better” Starts With Newsletters (Here’s Why)
  • 05:00 - Mission: Things Don’t Get Easier—You Get Better
  • 05:30 - Vision: Boring Ops, Bigger Life
  • 06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity
  • 07:15 - Build a Brand That Gives You Time & Freedom
  • 08:00 - The Three Core Messages That Drive Everything
  • 08:45 - Core Phrase, Tone, Personality, Target Audience
  • 09:15 - Fonts, Colors, Logo—Last, Not First
  • 09:45 - Branding Wasn’t a Priority—Until It Had to Be