How 2 Tiny Followings Make $288K/Month (No Virality Needed) | Ep 214
Release Date: 06/03/2025
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Better Human Business
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term. Here’s what I cover: Why “working less” isn’t the real goal for entrepreneurs What to focus on when you reach the point of not needing to work as much The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content How to layer leverage sequentially to...
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How 2 Tiny Followings Make $288K/Month (No Virality Needed) | Ep 214
Better Human Business
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers. After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics. Here’s what I cover: The difference between followers and builders—and why you want to serve builders The 4 rules for creating content that resonates with...
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Better Human Business
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Better Human Business
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Better Human Business
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Better Human Business
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Master Storytelling In 9 Minutes | Ep 208
Better Human Business
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How to Do Hard Things That Actually Matter | Ep 207
Better Human Business
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming. Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain. You need purposeful hardship—done consistently. Here’s what I cover: What historical figures like Roosevelt and JFK taught us about hard things The “Hard Things Equation” that creates transformation Why daily discomfort beats once-a-year suffering How...
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Better Human Business
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships. As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life. The problem? Stress without recovery will wreck you—and eventually, your business too. So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your...
info_outlineWant to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter
In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.
After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.
Here’s what I cover:
- The difference between followers and builders—and why you want to serve builders
- The 4 rules for creating content that resonates with builders
- The 8-step system to build a successful, profitable newsletter
🧠 Core Concepts:
- Followers want dopamine and entertainment—builders want depth and mastery
- Serve builders by creating deep, actionable content
- Reply to your audience and build real relationships
- Use social media as a gateway to your newsletter—your owned audience
- Run ads to your free thing, send weekly emails, and monetize wisely
- Prune your list regularly—keep only engaged, committed builders
Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.
⏱️ Chapters:
- 00:00 Stop chasing followers: What to do instead
- 01:00 Case studies: Low-follower, high-revenue businesses
- 01:30 Followers vs. Builders: Key differences
- 03:10 Rule #1: Builders are not mindless
- 04:00 Rule #2: Builders are not fans—they want to learn
- 04:30 Rule #3: Builders want depth, not dopamine
- 05:30 Rule #4: Interact—don’t act famous
- 06:30 Step 1: Set up your email tech
- 07:00 Step 2: Create your free value-driven lead magnet
- 08:00 Step 3: Build your 5-email depth sequence
- 09:00 Step 4: Social media strategy—drive to newsletter
- 10:00 Step 5: Run simple retargeting ads to your free thing
- 11:30 Step 6: Weekly depth—write, don't outsource
- 13:00 Step 7: Monetize quarterly (but do it smart)
- 14:30 Step 8: Prune your email list quarterly
- 15:30 Final note: Builders chase mastery. Be one.
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter
#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness