Libsyn Directory

LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology

Release Date: 06/30/2024

LIFTS Episode 50 - Sleep Better, Lift Stronger, Live Longer: Diving Deep Into Wellness

Escape Your Limits

Welcome to this week’s episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends including the latest from industry innovators Oura, F45, Samsung and Vasa Fitness. In this LIFTS podcast, topics include: Hostage tape; the viral sleeping trend. Repacking your pre/post workout supplements. Tips from Dr. Jim Stoppani on how to...

LIFTS Episode 49 - Sustainability & AI Workouts | The Gym of the Future with Yves Preissler

Escape Your Limits

Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries. With 40+ combined years’ experience, Yves and his team of professional consultants have a wealth of global expertise creating high end finishes to create tailor-made concepts that deliver results for investors, developers and business...

LIFTS Episode 48 - Will the U.S. Election Redefine the Future of Fitness? Athletech News Founder & CEO Edward Hertzman

Escape Your Limits

Welcome to this week’s episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week’s episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry’s most trailblazing media mogul’s about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving...

Ep 338 - Redefining Muscle Growth | Dr. Jim Stoppani

Escape Your Limits

On this week’s episode of the , we are joined by Dr. Jim Stoppani, a renowned expert in exercise science, sports nutrition, and supplementation, with over 15 years of experience helping millions transform their lives through science-backed training and nutrition plans. He earned his PhD in exercise physiology and a minor in biochemistry from the University of Connecticut and completed postdoctoral research at Yale University, focusing on exercise and gene regulation in muscle tissue. He was presented with the Gatorade Beginning Investigator Award by the American Physiological Society for his...

LIFTS Episode 47 - AI and Fitness: Shaping the Future with Dr. Ted Vickey

Escape Your Limits

Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ‘'The Fitness Professionals Guide to ChatGPT". Often referred to as the ‘most connected man in fitness’ Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the...

LIFTS Episode 46 - Weight Watchers & GLP-1s, Falling Alcohol Consumption, AG1 in Starbucks, Greg Glassman's MetFix

Escape Your Limits

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines. On this week’s episode, hosts , Co-Founder of and , Founder & CEO of , lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds. In this episode, headlines discussed include: Josh Harris’s Acquistion of OneLife Fitness. Weight Watchers relationship with GLP-1 drugs. The decline in alcohol consumption. The role of wearables in managing alcohol intake. Athletic Greens partnership with Starbucks. Greg Glassman's new venture, MetFix....

LIFTS Episode 45 - L Catterton Investment EGYM/ Solid Core | Alex Alimanestianu

Escape Your Limits

On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space. In this episode, the discussion centred on L Catterton’s recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages...

LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today’s guests are: Pete Moore, MD Integrity Square and Krissy Vann,...

LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of , talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness In this episode, topics...

LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide

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On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to...

More Episodes

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness.

This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience.

Key topics discussed include:

The change in consumer behaviour post-COVID.
The influence of a more educated consumer.
Digital versus in-person fitness demand.
How franchising is being impacted by mergers and acquisitions.
Fitness trends vs. fads that come and go.
Ozempic-specific foods and training programs.
Using AI to hyper-personalize and individualize content.

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0:00 Intro

4:42 Fitness trends, consumer habits and digital solutions

11:31 Snap Fitness’s strategies for differentiation and growth

15:24 Impact of mergers and acquisitions on fitness franchising

18:15 Fitness trends vs fads that come and go