LIFTS Episode 56 - From Boutique Gyms to Social Sports | 2024 ClassPass Look Back Report with Kinsey Livingston
Release Date: 01/19/2025
LIFTS Episode 71 - Beyond the Hype: Tim Gray on Biohacking’s Real Impact on Health | PerformX LIVE 2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: Biohacking industry growth. Balancing extreme practices with health fundamentals. Tim's personal biohacking journey. Limitations of traditional healthcare. Importance of data-driven health decisions. Potential...
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LIFTS Episode 70 - The Rise of Budget Boutique Fitness in Europe – What’s Driving the Boom? | EHFF "Live" at FIBO 2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive. This episode covers: ...
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LIFTS Episode 69 - Future Fitness: Tech Meets Wellness at EHFF 2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC...
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LIFTS Episode 68 - Personal Training is Shifting Toward Holistic Health Coaching | Richard Boyd at PerformX 2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training industry. Shift in trainer authority due to increased consumer knowledge. Balancing technology and human connection in PT. AI integration in program design and PT's evolving role....
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LIFTS Episode 67 - Beachbody’s Secret to 25 Years of Fitness Success with Carl Daikeler | Connected Health & Fitness
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody...
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LIFTS Episode 66 - The Rise of Recovery, Retention Strategies, and Fitness Tech | HFA 2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech...
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LIFTS Episode 65 - Recovery, Tech & Innovation: The Fitness Landscape Transformed | HFA 2025 with ABC Fitness
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks. Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today. This...
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LIFTS Episode 64 - MIORA by Life Time: The Future of Longevity & Peak Performance | PerformX 2025 with Jeff Zwiefel
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time. This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in...
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LIFTS Episode 63 - Everlast’s Secret to Staying Ahead in the Fitness Industry | PerformX 2025 with Dan Summerson
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data...
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LIFTS Episode 62 - Gabby Reece’s Holistic Wellness Formula: Sun, Nutrition & Sleep
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabby Reece, Podcast Host and Keynote Speaker. This...
info_outlineWelcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass.
This LIFTS episode covers:
- Overview of the ClassPass annual report and its importance in understanding fitness industry trends.
- The merger between ClassPass and Mindbody, including the acquisition and service integration.
- Rise of Pilates as the top workout, with an 84% increase over the previous year.
- Growth of low-impact training and holistic wellness experiences.
- Influence of social media on making fitness more accessible.
- Shift in ClassPass demographics towards older age groups.
- Tuesday as the busiest day for fitness reservations.
- Significant increase in body scan bookings and the growing interest in personalized fitness data.
- Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform.
- Future trends in fitness and wellness for 2025.
To view the report, click here:
https://classpass.com/blog/2024-classpass-look-back-report/
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0:00 Intro
02:04 ClassPass and Mindbody Merger
03:51 Overview of the ClassPass Report
05:46 Growth of Pilates and Low Impact Training
08:20 Influence of social media and Lifestyle Shifts
11:42 Popularity of Weekdays and Weekends
15:52 Body Scans and Personalized Data
18:25 Community-Centered Activities and Future Trends