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Ep 341 - Money and Muscle with Kali Muscle

Escape Your Limits

Release Date: 01/26/2025

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Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: Biohacking industry growth. Balancing extreme practices with health fundamentals. Tim's personal biohacking journey. Limitations of traditional healthcare. Importance of data-driven health decisions. Potential...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive.   This episode covers: ...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.   In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training industry. Shift in trainer authority due to increased consumer knowledge. Balancing technology and human connection in PT. AI integration in program design and PT's evolving role....

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles.  Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape.  In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.     Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.     In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech...

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Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.  In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks. Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today.  This...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.   This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.  Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.  In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group.  This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data...

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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabby Reece, Podcast Host and Keynote Speaker. This...

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On this week’s episode of the Escape Your Limits Podcast, we welcome back Kali Muscle, a powerhouse in the fitness world, entrepreneur and a motivational force.

Hailing from Oakland, California, Kali overcame a turbulent past, including prison time, to carve out a path of resilience and success. From bodybuilding champion to social media phenomenon, Kali’s journey is one of sheer determination, reinvention and grit.

After surviving a life-threatening heart attack, Kali took on new challenges, delving into extreme health practices like fasting, rediscovering his purpose and transforming the lives of countless others through his coaching and mentorship. Known for his “money and muscle” philosophy, he’s inspired millions to build not just physical strength, but financial stability and mental toughness.

In this compelling episode, Kali shares candid stories of his transformation, from battling demons to becoming a family man and role model. He opens up about the challenges of fame, navigating financial hurdles and the lessons learned from embracing a fruitarian lifestyle, entrepreneurship and fatherhood.

Packed with powerful insights, hard-hitting truths, and motivational moments, this conversation is one you don’t want to miss.

In this podcast, Kali discusses:

  • Watermelon and water fasting and a fruitarian diet.
  • Diet and lifestyle changes that occurred when recovering from a heart attack.
  • The impact of health on business.
  • Entrepreneurial lessons and the importance of financial literacy.
  • Overcoming adversity to build focus from prison to a life purpose.
  • The role of a coach, trainer and mentor.
  • Dealing with social media negativity and online haters.
  • Legacy building to support his family, now and for the future.
  • Faith and focus giving him the courage to change.

To learn more about Kali Muscle, click here:

https://www.instagram.com/kalimuscle/p/DBr97N7N0_K/

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https://escapefitness.com/shop

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https://escapefitness.com/support/catalog (US)

https://escapefitness.com/support/catalogue (UK)

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0:00       Intro

0:30       Watermelon fasting and health insights

14:50    Financial challenges and business setbacks

19:35    Growing health and wealth, muscle and money

25:21    Personal growth and mentorship

28:49    Turning points and personal transformation

32:46    Transforming a destructive headspace

34:37    Balancing personal and professional life

56:15    Crypto coin ventures and lessons learned

1:03:03 The importance of financial literacy

1:05:30 Family and future goals

1:15:45 Reflecting on personal limits and achievements