LIFTS Episode 65 - Recovery, Tech & Innovation: The Fitness Landscape Transformed | HFA 2025 with ABC Fitness
Release Date: 03/23/2025
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: Biohacking industry growth. Balancing extreme practices with health fundamentals. Tim's personal biohacking journey. Limitations of traditional healthcare. Importance of data-driven health decisions. Potential...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive. This episode covers: ...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training industry. Shift in trainer authority due to increased consumer knowledge. Balancing technology and human connection in PT. AI integration in program design and PT's evolving role....
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks. Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today. This...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time. This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data...
info_outlineEscape Your Limits
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabby Reece, Podcast Host and Keynote Speaker. This...
info_outlineWelcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.
In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks.
Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today.
This episode covers:
- Wellness and Recovery Trends: Cold plunge to Red light therapy.
- Shifting from fitness to wellness.
- Recovery is becoming a primary fitness focus, not just exercise.
- AI is revolutionizing fitness through data-driven personalization.
- Women’s fitness equipment represents a significant market opportunity.
To learn more about ABC Fitness, click here:
To learn more about HFA, click here:
https://hub.healthandfitness.org/hfa-show
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [email protected] for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
01:00 Wellness Trends Exploration
03:50 Equipment and Innovation Landscape
06:45 Technology and AI in Fitness
09:50 Measuring Member Progress
12:30 Industry Standout Moments
15:37 Closing Reflections