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LIFTS Episode 69 - Future Fitness: Tech Meets Wellness at EHFF 2025

Release Date: 04/20/2025

LIFTS Episode 71 - Beyond the Hype: Tim Gray on Biohacking’s Real Impact on Health | PerformX LIVE 2025

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit. This episode covers: Biohacking industry growth. Balancing extreme practices with health fundamentals. Tim's personal biohacking journey. Limitations of traditional healthcare. Importance of data-driven health decisions. Potential...

LIFTS Episode 70 - The Rise of Budget Boutique Fitness in Europe – What’s Driving the Boom? | EHFF "Live" at FIBO 2025

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive. This episode covers: ...

LIFTS Episode 69 - Future Fitness: Tech Meets Wellness at EHFF 2025

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC...

LIFTS Episode 68 - Personal Training is Shifting Toward Holistic Health Coaching | Richard Boyd at PerformX 2025

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Richard Boyd, Director or Global Wellness Designs. This episode covers: COVID-19's impact on personal training industry. Shift in trainer authority due to increased consumer knowledge. Balancing technology and human connection in PT. AI integration in program design and PT's evolving role....

LIFTS Episode 67 - Beachbody’s Secret to 25 Years of Fitness Success with Carl Daikeler | Connected Health & Fitness

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Carl Daikeler, CEO of The Beachbody...

LIFTS Episode 66 - The Rise of Recovery, Retention Strategies, and Fitness Tech | HFA 2025

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by: ● Kathleen Ferguson, founder and CEO of Coach 360. ● Jarrod Saracco, President/Owner of Health Club Doctor. ● Nicole Dunn, CEO of Dunn Pellier Media, Inc. ● Debra Strougo, Fitness Founder. ● Natalia Karbasova, Founder & CEO of FitTech...

LIFTS Episode 65 - Recovery, Tech & Innovation: The Fitness Landscape Transformed | HFA 2025 with ABC Fitness

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas. In this LIFTS episode, Matthew and Mo are joined by Finn Hegarty, Chief Product Officer, ABC Fitness and Mike Hansen, Chief Growth Officer, SweatWorks. Taking to the floor of the show, they discuss what they have seen at this year’s event and the key messages and themes within the fitness industry today. This...

LIFTS Episode 64 - MIORA by Life Time: The Future of Longevity & Peak Performance | PerformX 2025 with Jeff Zwiefel

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time. This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in...

LIFTS Episode 63 - Everlast’s Secret to Staying Ahead in the Fitness Industry | PerformX 2025 with Dan Summerson

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Dan Summerson, Managing Director of Everlast Gyms at Frasers Group. This episode covers: Dan's career progression to Everlast. Everlast's hybrid fitness model. Focus on younger demographics. Modern environment and social media impact. Innovation and open culture. Wearables and data...

LIFTS Episode 62 - Gabby Reece’s Holistic Wellness Formula: Sun, Nutrition & Sleep

Escape Your Limits

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabby Reece, Podcast Host and Keynote Speaker. This...

More Episodes

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.

In part 1 of this LIFTS episode, Matthew and Mo are joined by:

Herman Rutgers, Ambassador at EuropeActive
Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland
Elaine Jobson, CEO and MD of Jetts Australia
Conor O'Loughlin, Chief Revenue Officer of ABC Fitness
Mike Escobedo, Chief Customer Officer, ABC Fitness

This episode covers:

European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases.
Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches.
Deloitte's comprehensive market report revealing key performance indicators and industry insights.
Impact of emerging technologies and personalization in fitness experiences.
International market expansion strategies and challenges for fitness brands.
Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.

To learn more about EHFF, click here:

https://www.europeactive.eu/

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00:00 Intro

02:40 Consumer Behaviour and Mental Health

05:33 Deloitte's European Market Report

08:43 Key KPIs and Market Expansion