065: Local Food, Big Impact— The Farmers Market Advantage with Andy Naja-Riese and Tanner Keys
Release Date: 09/16/2025
Essential Ingredients Podcast
“In an entrepreneurial journey, fear is a constant roadblock. But everything's at risk, and it's this balance between calculated risk while still managing a backup plan.” —Leslie Danford Growth does not come from chasing every opportunity. It comes from making clear choices and standing behind them. This conversation explores what it really takes to build a brand that lasts without losing direction along the way. We sit down with Leslie Danford, founder of , to talk through her evolution from a small, kid-focused idea into a national functional beverage brand now on Sprouts...
info_outlineEssential Ingredients Podcast
“If we can't bring the kids to the kitchen, maybe we can bring the kitchen to the kids.” —Carolyn Federman Food education often gets treated as optional, even though it shapes health, culture, and opportunity from the very start. When kids lack access to hands-on food learning, the gap shows up everywhere from classrooms to hospitals. This conversation explores what changes when education meets practicality. Carolyn Federman shares how years of work alongside Alice Waters and the Edible Schoolyard revealed a major barrier. Teaching kitchens worked, but they were out of reach...
info_outlineEssential Ingredients Podcast
“It is the most loyal customer segment that exists because people find it so hard to find places that they trust, that when they do and they have a good experience, they keep going back again and again. It’s a huge revenue opportunity for restaurants to take advantage of transparency.” —Dylan McDonnell Nothing about dining out should feel like a gamble. In this episode, we talk with Dylan McDonnell, founder of , about how accurate ingredient data and personalized menus restore trust and enjoyment at restaurants for people with celiac disease, allergies, and special diets....
info_outlineEssential Ingredients Podcast
“In general, knowledge is power, and the more equipped we are with the tools we need, the better off we are. At a networking event, there were women who wish they knew about perimenopause, that it can be 10 years, and that it can impact mental health. Now I know, and I want me to tell my generation.” —Lauren Tetenbaum Some moments in life flip a switch and make our bodies feel unfamiliar. A quiet shift shows up in our mood, sleep, energy, or reactions, and it becomes clear that something deeper deserves attention. This episode sits right in that space where questions rise, and real...
info_outlineEssential Ingredients Podcast
“Sustainability, where you can, is always an important resource to go to first… This earth gives us such precious resources, and it's nice to maintain and take care of the earth as well for your children and children to come.” —Ashley Berman The most meaningful jewelry isn’t bought, it’s reborn. It carries stories, fingerprints, and memories that outshine anything new. In a world chasing trends, there’s power in slowing down, honoring what already exists, and turning what once sat in a drawer into something extraordinary. For jewelry designer Ashley Berman, the pandemic...
info_outlineEssential Ingredients Podcast
“Learning and seeing what customers respond to and what they like is how your brand grows. It's half me, but then it's how it's received. They help me decide what the rest will be. And it's so fun to co-create with customers in that way.” —Xeba Zareie Some days, the body sends signals that can’t be ignored. The bloating that shows up out of nowhere. The foods that once felt safe are suddenly turning into a guessing game. The search for relief becomes an ongoing job that no one feels prepared for. Xeba Zareie knows that life well. Years of gut illness shaped her path from film...
info_outlineEssential Ingredients Podcast
"It's hard work being a farmer, and we just don't value it. And we just don't realize… that we're losing them." —Jennifer Grissom When SNAP and EBT are in flux, local food systems become a lifeline. This episode breaks down how farmers' markets can become emergency food hubs that protect both people and producers. Jennifer Grissom from Food Access LA shares how her nonprofit expanded market match, launched emergency food distributions, and coordinated with partners to meet urgent needs while keeping farmers paid. Listen now to learn: How market match stretches SNAP and keeps choice for...
info_outlineEssential Ingredients Podcast
“There is something missing in modern medicine that's not just about the therapy and exercises or about empowering the patient, but getting the patient to really choose self-care.” —DeAnna Schaefer Stillness doesn’t just happen; it’s created. Between deadlines, worries, and daily noise, most of us forget what it’s like to truly breathe. But when we give ourselves permission to pause, we begin to heal in ways no medicine alone can. After decades of treating pain through physical therapy, . Founder, DeAnna Schaefer, saw the missing piece: people weren’t just aching in their bodies,...
info_outlineEssential Ingredients Podcast
“Everything about our waking being is affected by the food we eat. And it’s not just where your food comes from, but the ingredients…with integrity. Who is putting their love and passion into a crop? Who is not taking the shortcuts? How are individual ingredients… affecting our overall mood, physicality, all those things. All this is coming to light now— this is not pseudoscience anymore.” —Jennifer Waxman Every meal shapes more than our day—it shapes our health, our habits, and even our outlook. The world talks about superfoods and supplements, but the real power is digging...
info_outlineEssential Ingredients Podcast
“It’s a really interesting thing to figure out how to communicate the essence of something like [Pacha Bread] and the heart of what the product is. It’s a bread that could heal the planet and could heal our bodies. It’s something really magical.”–Maddie Hamann Sometimes the best things in life take time to rise, especially when you’re trying to build something people truly crave. If finding your people or turning loyal customers into true believers seems out of reach, you may just need a new approach to building community around what matters. Maddie Hamann left ocean...
info_outline"Every community has different values, and every community should have different choices. And that's why local food is so important so that local communities and local farmers can decide what's most important to them and how they want to connect the people who grow our food with the people who are seeking nourishment." —Andy Naja-Riese
"The health of our Farmers Market is really dependent upon the health of our farmers." —Tanner Keys
Wonder why local food sometimes costs more, or if it’s really worth the effort to shop there? The real story behind farmers' markets is more complicated—and more important—than you might think.
Andy Naja-Riese, CEO of the Agricultural Institute of Marin, and Tanner Keys, Cooperative Agreement Manager for the Islands of Remote Areas Regional Food Business Center, have spent years on the front lines of food access. Their work in California and Hawaii gives them a unique view on what it takes to make local food affordable, how certification and regulations shape what you see at the market, and why these markets matter for everyone.
Listen in for honest talk about food prices, local farming, organic rules, food as medicine, and how farmers' markets are working to make healthy food available to all. You’ll get practical insights, real solutions, and a fresh look at what’s possible in your own community.
Meet Andy:
Andy Naja-Riese brings 17 years of experience in community food systems, public health, and food equity programs & policy. As Chief Executive Officer, he leads AIM's major programs, partnerships, strategic planning, advocacy, and fundraising, including a capital campaign for AIM’s Center for Food and Agriculture in collaboration with AIM’s Board of Directors. Andy joined AIM in 2018 after spending 10 years working for the Federal government, including the U.S. Department of Agriculture’s Food and Nutrition Service.
Andy is currently the Co-Chair of the Marin County Healthy Eating Active Living (HEAL) Collaborative, serves on the Steering Committees of the Marin Carbon Project and Marin Community Health Improvement Plan, sits on the National Farm to School Network's Advisory Board, and represents AIM on the California Food and Farming Network & Food and Farm Resilience Coalition. He received the 2022 CVNL Heart of Marin Award for Excellence in Leadership and the 2023 Farmers Market Champion of the Year award from CAFF. He earned his master’s degree from the T.H. Chan Harvard School of Public Health and his bachelor’s degree from Cornell University’s College of Agriculture and Life Sciences.
He lives with his husband and dog in Sonoma, where he enjoys backyard gardening, cooking farmers market hauls, eating bagels, and enjoying Northern California’s natural beauty
Meet Tanner:
Tanner Keys grew up in an agricultural community & lifestyle that has instilled a passion for food & land. He has served in various roles with the Hawaiʻi Good Food Alliance (HGFA) beginning in 2022, helping the organization in its beginning years and later leading a project of HGFA, the Hawaiʻi Farmers Market Association. Before that, he served as the Team Leader to the FoodCorps Inc., an AmeriCorps program, from 2019 to 2021. Tanner has a B.S. in Business Administration from the University of Oregon, and it was his service in the Peace Corps (Timor-Leste ʻ16-ʻ18) that led him back to the path of supporting agriculture & food security.
Connect with Hawai’i Good Food Alliance
Connect with NextGen Purpose:
Episode Highlights:
01:16 Geography and Food Access: How Location Changes Everything
06:13 Comparing Coasts: East vs West Market Experiences
10:38 Organic vs Certified— What “Certified” Really Means
16:53 Hawaii and California’s Diversity
23:40 Making Markets Accessible
27:55 Permanent Market Dreams: Building for the Future
33:57 Are Farmers' Markets Expensive? The Real Price of Local Food
Resources:
Podcast
S5 Ep 27: AIM— Preserving the Farmer's Market for Everyone with Andy Naja-Riese Part 2S7 Ep1: Boosting a Healthy, Accessible Local Farm-to-Table Revolution with Andy Naja-Riese Part 2