Libsyn Directory

071: Community Baked In: PACHA Bread’s Secret Ingredient with Maddie Hamann

Release Date: 10/28/2025

Essential Ingredients Podcast

In this episode of Essential Ingredients, Justine Reichman speaks with Gita, founder of gutBFF, about the importance of gut health and plant diversity in our diets. They discuss Gita's personal journey with health challenges, the role of food in wellness, and the entrepreneurial challenges she faced while launching her product. The conversation also touches on sustainability, consumer trust, and the growing awareness of nutrition, particularly among women. Gita emphasizes the need for more accessible information and the potential of the digital age to influence healthy eating habits. ...

086: From Butcher to Entrepreneur: The Roli Rotisserie Story

Essential Ingredients Podcast

In this episode of Essential Ingredients, Justine Reichman speaks with Thomas Odermatt, founder of Roli Rotisserie, about his journey from Switzerland to the Bay Area as a third-generation butcher. They discuss the importance of local sourcing, quality ingredients, and the impact of health and nutrition on food choices. Thomas shares insights on sustainability in food production, the role of allergens, and the significance of mindful eating and community engagement. The conversation emphasizes making informed choices about food and building relationships with local farmers. Takeaways...

085: The Good Gluten Revolution

Essential Ingredients Podcast

Summary In this episode bvc of Essential Ingredients, Justine Reichman speaks with Cindy Anderson, founder of Manny's Choice, about her journey in creating gluten-free products based on European heritage wheat. Cindy shares her personal health challenges, including a battle with breast cancer and gluten intolerance, which inspired her to seek clean, nutritious ingredients. The conversation explores the importance of community support for entrepreneurs, the future of clean eating, and the challenges of sustainable packaging in the food industry. Cindy emphasizes the need for transparency in...

084: From Matcha to Millionaire: Bella's Journey in Food Entrepreneurship

Essential Ingredients Podcast

Summary In this episode of Essential Ingredients, host Justine Reichman welcomes Bella, a holistic nutritionist and entrepreneur who has successfully built her brand around matcha and boba. Bella shares her journey from bartending to launching her pop-up shop, Happy Belly, which has now evolved into a platform for teaching others how to start their own food businesses. The conversation dives deep into the importance of quality ingredients, particularly matcha, and how Bella's passion for Japanese flavors has shaped her offerings. She emphasizes the significance of educating consumers about the...

083: Clean Water, Wrong Bottle: Upgrade to Lab-Grade Hydration with Hardy Steinmann

Essential Ingredients Podcast

“The idea came suddenly one day. I was traveling and had this little Japanese perfume spray in my hand, It’s actually aluminum and the inside glass, very little. And I said to myself, that’s the concept of bottle I’m going to do. Glass.. Honesty.” —Hardy Steinman We drink water every day, yet most of us never question the container. We accept strange smells, plastic taste, and constant replacement as normal. This conversation challenges that mindset and asks us to slow down and rethink what daily hydration is doing to our bodies and the environment. Listen in as Hardy...

082: Build CPG Faster— Stop CPG Product Chaos With One AI-Powered System with Karen Huh

Essential Ingredients Podcast

“The value you get out of Zucca and all the things it can do is far cheaper than what it would take to hire another person or hire an external consultant to do that work.” —Karen Huh Building a CPG product should not feel like juggling spreadsheets at midnight. Teams lose time, money, and clarity when formulas, costs, and decisions are scattered across multiple locations. This conversation confronts that reality head-on and addresses why speed and focus are crucial in the food, beverage, and supplement industries right now. Karen Huh shares how two decades in CPG at companies...

081: Your Skin is Talking: Why Internal Health Determines Skin Outcomes

Essential Ingredients Podcast

“Stop reaching externally for answers because intuitively, if you really, really sit quietly with yourself and feel, you have all the answers for yourself.” —Dr. Jennifer Haley Our skin reacts long before we slow down enough to notice. Breakouts, inflammation, and chronic issues often point to patterns we normalize every day, from food choices to stress to environmental exposure. This conversation cuts through noise and shame and brings the focus back to what our bodies are already telling us. Dr. Jennifer Haley shares how her background in nutrition and dermatology reshaped...

080: Busy Lives, Better Health: How Drinkable Vitamins Fit Real Life with Leslie Danford

Essential Ingredients Podcast

“In an entrepreneurial journey, fear is a constant roadblock. But everything's at risk, and it's this balance between calculated risk while still managing a backup plan.” —Leslie Danford Growth does not come from chasing every opportunity. It comes from making clear choices and standing behind them. This conversation explores what it really takes to build a brand that lasts without losing direction along the way. We sit down with Leslie Danford, founder of , to talk through her evolution from a small, kid-focused idea into a national functional beverage brand now on Sprouts...

079: Healthy Habits Start Young: Making Food Education Accessible with Carolyn Federman

Essential Ingredients Podcast

“If we can't bring the kids to the kitchen, maybe we can bring the kitchen to the kids.” —Carolyn Federman Food education often gets treated as optional, even though it shapes health, culture, and opportunity from the very start. When kids lack access to hands-on food learning, the gap shows up everywhere from classrooms to hospitals. This conversation explores what changes when education meets practicality. Carolyn Federman shares how years of work alongside Alice Waters and the Edible Schoolyard revealed a major barrier. Teaching kitchens worked, but they were out of reach...

078: Menu Transparency Unlocked: Find Safe Restaurant Choices Fast with Dylan McDonnell

Essential Ingredients Podcast

“It is the most loyal customer segment that exists because people find it so hard to find places that they trust, that when they do and they have a good experience, they keep going back again and again. It’s a huge revenue opportunity for restaurants to take advantage of transparency.” —Dylan McDonnell Nothing about dining out should feel like a gamble. In this episode, we talk with Dylan McDonnell, founder of , about how accurate ingredient data and personalized menus restore trust and enjoyment at restaurants for people with celiac disease, allergies, and special diets....

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“It’s a really interesting thing to figure out how to communicate the essence of something like [Pacha Bread] and the heart of what the product is. It’s a bread that could heal the planet and could heal our bodies. It’s something really magical.”–Maddie Hamann

Sometimes the best things in life take time to rise, especially when you’re trying to build something people truly crave. If finding your people or turning loyal customers into true believers seems out of reach, you may just need a new approach to building community around what matters.

Maddie Hamann left ocean science behind and got her hands messy by turning a simple, two-ingredient bread into a business that feeds both people and purpose. Her journey from a small kitchen to a nationwide brand proves that embracing transparency, adaptability, and values can transform skeptics into superfans.

Ready to see how the right mix turns business into a movement? Grab a slice of Maddie’s journey: jumping from academia to business, starting with almost nothing, adapting during a pandemic, the secrets behind simple bread done right, community-focused marketing, new product launches, and making business work with your spouse.

Meet Maddie:

Maddie Hamann is the co-founder and Director of Marketing at PACHA Bread, a company renowned for its organic, gluten-free bread made from sprouted buckwheat and sea salt. With a background in oceanography, Maddie transitioned from academia to entrepreneurship, leveraging her skills in storytelling and communication to build a successful e-commerce business. Under her leadership, PACHA Bread has expanded its reach nationwide, offering innovative products that align with sustainable and regenerative farming practices. Maddie's commitment to high-integrity operations and her ability to connect with consumers have been pivotal in Pacha's growth and impact.

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Episode Highlights:

02:23 PACHA Journey: Starting the Business and Navigating COVID

07:19 Building a Loyal Customer Community

13:11 The Power of Story: Real People, Real Brand