072: Rethink Your Plate: How Agriculture Shapes Everyday Wellness with Jennifer Waxman
Release Date: 11/04/2025
087: Unlocking Gut Health with gutBFF
Essential Ingredients Podcast
In this episode of Essential Ingredients, Justine Reichman speaks with Gita, founder of gutBFF, about the importance of gut health and plant diversity in our diets. They discuss Gita's personal journey with health challenges, the role of food in wellness, and the entrepreneurial challenges she faced while launching her product. The conversation also touches on sustainability, consumer trust, and the growing awareness of nutrition, particularly among women. Gita emphasizes the need for more accessible information and the potential of the digital age to influence healthy eating habits. ...
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086: From Butcher to Entrepreneur: The Roli Rotisserie Story
Essential Ingredients Podcast
In this episode of Essential Ingredients, Justine Reichman speaks with Thomas Odermatt, founder of Roli Rotisserie, about his journey from Switzerland to the Bay Area as a third-generation butcher. They discuss the importance of local sourcing, quality ingredients, and the impact of health and nutrition on food choices. Thomas shares insights on sustainability in food production, the role of allergens, and the significance of mindful eating and community engagement. The conversation emphasizes making informed choices about food and building relationships with local farmers. Takeaways...
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085: The Good Gluten Revolution
Essential Ingredients Podcast
Summary In this episode bvc of Essential Ingredients, Justine Reichman speaks with Cindy Anderson, founder of Manny's Choice, about her journey in creating gluten-free products based on European heritage wheat. Cindy shares her personal health challenges, including a battle with breast cancer and gluten intolerance, which inspired her to seek clean, nutritious ingredients. The conversation explores the importance of community support for entrepreneurs, the future of clean eating, and the challenges of sustainable packaging in the food industry. Cindy emphasizes the need for transparency in...
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084: From Matcha to Millionaire: Bella's Journey in Food Entrepreneurship
Essential Ingredients Podcast
Summary In this episode of Essential Ingredients, host Justine Reichman welcomes Bella, a holistic nutritionist and entrepreneur who has successfully built her brand around matcha and boba. Bella shares her journey from bartending to launching her pop-up shop, Happy Belly, which has now evolved into a platform for teaching others how to start their own food businesses. The conversation dives deep into the importance of quality ingredients, particularly matcha, and how Bella's passion for Japanese flavors has shaped her offerings. She emphasizes the significance of educating consumers about the...
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083: Clean Water, Wrong Bottle: Upgrade to Lab-Grade Hydration with Hardy Steinmann
Essential Ingredients Podcast
“The idea came suddenly one day. I was traveling and had this little Japanese perfume spray in my hand, It’s actually aluminum and the inside glass, very little. And I said to myself, that’s the concept of bottle I’m going to do. Glass.. Honesty.” —Hardy Steinman We drink water every day, yet most of us never question the container. We accept strange smells, plastic taste, and constant replacement as normal. This conversation challenges that mindset and asks us to slow down and rethink what daily hydration is doing to our bodies and the environment. Listen in as Hardy...
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082: Build CPG Faster— Stop CPG Product Chaos With One AI-Powered System with Karen Huh
Essential Ingredients Podcast
“The value you get out of Zucca and all the things it can do is far cheaper than what it would take to hire another person or hire an external consultant to do that work.” —Karen Huh Building a CPG product should not feel like juggling spreadsheets at midnight. Teams lose time, money, and clarity when formulas, costs, and decisions are scattered across multiple locations. This conversation confronts that reality head-on and addresses why speed and focus are crucial in the food, beverage, and supplement industries right now. Karen Huh shares how two decades in CPG at companies...
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081: Your Skin is Talking: Why Internal Health Determines Skin Outcomes
Essential Ingredients Podcast
“Stop reaching externally for answers because intuitively, if you really, really sit quietly with yourself and feel, you have all the answers for yourself.” —Dr. Jennifer Haley Our skin reacts long before we slow down enough to notice. Breakouts, inflammation, and chronic issues often point to patterns we normalize every day, from food choices to stress to environmental exposure. This conversation cuts through noise and shame and brings the focus back to what our bodies are already telling us. Dr. Jennifer Haley shares how her background in nutrition and dermatology reshaped...
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080: Busy Lives, Better Health: How Drinkable Vitamins Fit Real Life with Leslie Danford
Essential Ingredients Podcast
“In an entrepreneurial journey, fear is a constant roadblock. But everything's at risk, and it's this balance between calculated risk while still managing a backup plan.” —Leslie Danford Growth does not come from chasing every opportunity. It comes from making clear choices and standing behind them. This conversation explores what it really takes to build a brand that lasts without losing direction along the way. We sit down with Leslie Danford, founder of , to talk through her evolution from a small, kid-focused idea into a national functional beverage brand now on Sprouts...
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079: Healthy Habits Start Young: Making Food Education Accessible with Carolyn Federman
Essential Ingredients Podcast
“If we can't bring the kids to the kitchen, maybe we can bring the kitchen to the kids.” —Carolyn Federman Food education often gets treated as optional, even though it shapes health, culture, and opportunity from the very start. When kids lack access to hands-on food learning, the gap shows up everywhere from classrooms to hospitals. This conversation explores what changes when education meets practicality. Carolyn Federman shares how years of work alongside Alice Waters and the Edible Schoolyard revealed a major barrier. Teaching kitchens worked, but they were out of reach...
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078: Menu Transparency Unlocked: Find Safe Restaurant Choices Fast with Dylan McDonnell
Essential Ingredients Podcast
“It is the most loyal customer segment that exists because people find it so hard to find places that they trust, that when they do and they have a good experience, they keep going back again and again. It’s a huge revenue opportunity for restaurants to take advantage of transparency.” —Dylan McDonnell Nothing about dining out should feel like a gamble. In this episode, we talk with Dylan McDonnell, founder of , about how accurate ingredient data and personalized menus restore trust and enjoyment at restaurants for people with celiac disease, allergies, and special diets....
info_outline“Everything about our waking being is affected by the food we eat. And it’s not just where your food comes from, but the ingredients…with integrity. Who is putting their love and passion into a crop? Who is not taking the shortcuts? How are individual ingredients… affecting our overall mood, physicality, all those things. All this is coming to light now— this is not pseudoscience anymore.” —Jennifer Waxman
Every meal shapes more than our day—it shapes our health, our habits, and even our outlook. The world talks about superfoods and supplements, but the real power is digging into what grows close to home. By shifting perspective on our plate, we can change everything we thought we knew about wellness.
Raised on homegrown food and practical kitchen wisdom, Seed2source co-founder, Jennifer Waxman, turned her roots into a mission to make agriculture accessible and meaningful. She’s faced the challenges of new food technologies, bridged the gap between farms and hospitals, and built real-world solutions for everyday eaters. Today, she proves anyone can harness the benefits of smarter agriculture, even without expert know-how.
Expect surprising tips about local sourcing, honest talk about common food myths, behind-the-scenes glimpses at hospital nutrition programs, and smart strategies for bringing better produce (and practices) into your life—all served in this week’s episode. Stream now!
Meet Jennifer:
Jennifer Waxman, co-founder and managing partner at Seed2Source, began her career in agribusiness and natural wellness in 2000 after earning her MBA from Rollins College. She became a global leader in agricultural water conservation and hydroponics, gaining early insights into Controlled Environment Agriculture (CEA) before its U.S. emergence. In 2005, she founded a consulting firm focused on sustainable agriculture and wellness, managing supply chains and pioneering food-as-medicine models.
As Executive Director of The Villages Grown, she developed a community-centric, local food system business model. Jennifer is a respected mentor and advocate for the Local Food Movement, collaborating with major health and academic institutions. She educates on nutrient-dense growing and the health impacts of diet, emphasizing the link between agriculture and wellness. Her leadership spans board roles, keynote speaking, and editorial contributions across national and international agricultural organizations.
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Episode Highlights:
00:44 Meet Jennifer
04:11 Lessons Learned from Successes and Failures
07:34 Transitioning to Agriculture: Nurturing Plants and People
16:04 The Impact of Food as Medicine
21:59 Education and Empowerment in Agriculture
30:58 The Future of Agriculture and Its Broader Impact
36:16 Agriculture at the Roots of All Sectors