423. Google Reviews: What Coworking Spaces Must Stop Doing Immediately
Release Date: 05/12/2026
423. Google Reviews: What Coworking Spaces Must Stop Doing Immediately
Everything Coworking
Google Review Policy Changes: What Coworking Operators Must Do Right Now Google issued major updates to its Maps user-generated content policy in April 2026, and if you've been relying on any of the review strategies that have been standard practice in coworking for years, you need to stop and read this now. These changes directly affect how you can ask for, manage, and even display Google reviews. And it's not just about new reviews Google has deployed Gemini AI enforcement tools that are actively scanning your existing review history for violations. Phase three enforcement, which includes...
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423. From Underwater to 95% Occupied: A Coworking Turnaround Story
Everything Coworking
What would you do if you bought a coworking space that was losing money… on purpose? That’s exactly what Lea Latham did. She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she’d likely have to take it over. And when the time came? She moved into her RV, parked it outside, and got to work. I loved this conversation with Lea because it’s such a real look at what it actually takes to turn a space around: Making the hard call to replace a team member (and wishing you’d done it sooner) Installing systems, structure, and accountability...
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422. How This Coworking Space Cut Days on Market From 140 to Under 30
Everything Coworking
Most people don’t start their coworking career thinking they’ll become president of the company. Jessie Hathcock did. When I sat down with Jessie Hathcock from The Loading Dock, I couldn’t stop thinking about how rare her story is. She started as a community coordinator… and six and a half years later, she’s leading the entire company. We talked about: What it really looks like to grow up in the coworking industry (and why those career paths are finally becoming more common) How their co-warehousing model is opening doors for entrepreneurs you might not expect… including...
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421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster
Everything Coworking
You don’t have a lead problem. You have a follow-up problem. Leads are coming in. Marketing is working. But deals aren’t closing at the rate they should be and the issue is almost always the system behind the leads. In this solo episode, Jamie breaks down where coworking sales funnels tend to fall apart and how to fix them. You’ll learn: Why leads get stuck in your CRM and never convert Where follow-up typically breaks down (especially mid-funnel) How inconsistent systems cost you real revenue The four essentials for optimizing your sales process If your “needs follow up” column is...
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420. How One Coworking Space Hit an 80% Tour Show Rate (And the Tech Behind It)
Everything Coworking
What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution? That’s exactly what Dan Wesson and Chelle Peterson did. Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I’ve known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that’s now helping operators all over the world. They didn’t set out to create software. They just wanted to run a better coworking space. But after...
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419. How to Use AI in Your Coworking Space Without Losing the Human Touch
Everything Coworking
What if AI didn’t replace your community manager… but actually made them better at their job? That’s exactly what Courtney Schwartz is doing at FireWorks Coworking—and it’s such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry. Courtney is deeply passionate about people, community, and creating meaningful connections. And instead of letting AI take over, she’s using it to take admin work off her plate so she can spend more time doing what actually matters inside her space. In this episode, we cover: How Courtney uses AI to...
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418. Yardi's Peter Kolaczynski shares Coworking Growth Data Drivers
Everything Coworking
Most people don’t spend 13 years quietly building one of the most comprehensive datasets in commercial real estate. But that’s exactly what Peter Kolaczynski has been doing at Yardi. In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what’s really happening beneath the surface of the coworking and office markets. And this one gets… data-heavy in the best way. We get into: Why coworking is still only ~2.3% of total office space—and why that number could 5x How Yardi tracks over 80,000 office buildings and what that unlocks for the industry...
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417. How Glen Hicks Built a Self-Serve Coworking Space (and Runs It From 3 Hours Away)
Everything Coworking
What if you built a coworking space… designed so you barely had to be there? That’s exactly what Glen Hicks did. After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls a “digital independent.” But he couldn’t find a workspace that actually fit the way he wanted to work. So he built USTATION — a beautifully designed, mostly self-serve workspace in New Brunswick that runs with almost no staff (and Glen lives three hours away). In this episode we talk...
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416. Flexibility with Boundaries: Nicole Antolino on the Real Role of a Community Manager
Everything Coworking
What if the secret to running a thriving coworking space isn’t fancy software or a massive team… but one incredibly grounded, genuinely caring community manager? I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was long overdue. Nicole has been part of our Community Manager University program since 2022 and I’ve watched her grow into one of those rare unicorn operators who can truly do it all. She talked about the real balancing act of this role. When to extend flexibility and when to hold the line....
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415. 6 Things Coworking Space Owners Are Underspending On
Everything Coworking
What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost revenue, lower margins, and frustrated members. From soundproofing decisions during construction to the size of your private offices, Jamie breaks down the build-out choices that seem expensive upfront but deliver massive ROI over time. She explains why an 80-square-foot office will always...
info_outlineGoogle Review Policy Changes: What Coworking Operators Must Do Right Now
Google issued major updates to its Maps user-generated content policy in April 2026, and if you've been relying on any of the review strategies that have been standard practice in coworking for years, you need to stop and read this now.
These changes directly affect how you can ask for, manage, and even display Google reviews. And it's not just about new reviews Google has deployed Gemini AI enforcement tools that are actively scanning your existing review history for violations. Phase three enforcement, which includes ranking penalties, is expected in May and June 2026. There is no time to sit on this.
In this episode, Jamie walks through all eight policy changes and exactly what you need to do about each one.
Why Your Google Business Profile Is Non-Negotiable
Before diving into the changes: your Google Business Profile is the top of the funnel for your coworking business. When someone searches "coworking near me" or "meeting rooms near me," the map pack is what they see first and your profile is what lives there. It gets 10 to 20 times the traffic your website gets. Reviews are a core part of what keeps that profile current, credible, and ranking well.
Losing review functionality or getting your profile suspended is not a minor setback. For most coworking operators, it is effectively a lead generation crisis. That's why this update matters so much.
The 8 Policy Changes
1. No More Onsite Review Solicitation:
You can no longer ask customers to leave a review while they are physically in your space. Google considers this pressured solicitation. That means:
- No verbal asks to members or meeting room users while they're on site
- No tablet at the front desk with a review prompt pulled up
- No QR codes in the space linking to your Google review page
- No asking event attendees on their way out the door
Google can detect when reviews are submitted from your business location and will flag patterns of onsite reviews as inauthentic.
What to do: Remove any review-related signage and QR codes. Replace with neutral language "We'd love your feedback" without mentioning Google specifically. Shift all review requests to automated follow-up emails or texts that go out after someone has left the building.
2. No More Incentivized Reviews:
You cannot offer anything of value in exchange for a Google review. That includes:
- Free day passes or meeting room credits
- Membership discounts
- Referral program perks tied to leaving a review
- Staff bonuses or KPI tracking tied to Google reviews
- Contests or challenges (including internal programs like the Google Review Challenge we've run in Community
- Manager University, which need to be restructured)
- Offering to refund a visit or provide a credit in exchange for removing or revising a negative review
What to do: Decouple your review strategy from any rewards or referral programs entirely. If you run a review challenge or staff incentive program, restructure it around general feedback, not Google reviews specifically. Focus team energy on delivering experiences worth writing about organically.
3. No More Review Gating
Review gating means filtering customers based on their likely sentiment before directing them to Google. The common setup looks like this: ask for a thumbs up or thumbs down, send the happy people to the Google review page (defaulted to five stars), and send the unhappy people to a private feedback email. That is no longer allowed.
Every customer must receive the same call to action, sent to the same destination, regardless of how they might feel about their experience.
This increases your exposure to negative reviews, which means two things matter more than ever: delivering a genuinely great experience, and getting in front of problems immediately before someone leaves the space unhappy and heads straight to Google.
What to do: Audit any gating logic in your CRM automations whether you're using CoLevel, ActiveCampaign, HubSpot, or another platform. Update those sequences so everyone receives the same follow-up with neutral feedback language. Remove direct links to Google reviews with language specifically asking for a Google review. You can still link to your Google Business Profile; you just cannot use the word Google or make it a conditional destination.
4. No Asking for Specific Content or Staff Name Mentions
You cannot coach reviewers to mention specific products, services, or team members by name. That means:
- No asking members to mention private offices or meeting rooms in their reviews
- No asking guests to thank a specific community manager by name
- No staff incentive programs built around getting mentioned in reviews
Google's AI will scan for these text patterns and flag or remove reviews that appear to have been coached. This is particularly tricky because keyword mentions in reviews do help with SEO but the path forward is to create experiences so compelling that people mention what matters naturally, without being asked.
What to do: Let reviewers write whatever they write. If you want meeting room reviews, set up automated follow-ups specifically triggered by meeting room bookings people will naturally describe what they did. SEO-optimize your Google Business Profile through other means, including your posts, which you can and should still be doing intentionally.
5. No Fake Reviews
Every Google review must reflect a genuine customer experience. Reviews from friends, family members, or team members who haven't actually used the space as a customer will be removed. This is especially common during new space launches, when operators ask their personal networks for support.
What to do: Don't ask for reviews from non-customers. It wastes everyone's time and it won't hold up. Put that energy into getting reviews from real members, meeting room users, and event guests through compliant automated systems.
6. No Cross-Platform Review Campaigns
You cannot use other platforms (social media, email lists, community groups) to coordinate Google review campaigns. That includes:
- Posting in your Facebook group asking members to leave a Google review
- Sending an email blast to your full membership asking for reviews
- Promoting a "Review Friday" push in your member Slack channel
- Instagram Stories with a link to your Google review page
Google can detect when a batch of reviews comes in all at once and will flag that pattern as coordinated and inauthentic.
What to do: Replace campaigns with individual, automated, trigger-based follow-ups. The goal is a steady drip of reviews tied to specific interactions (a tour, a day pass, an event, a membership milestone), not a wave that arrives all at once. This also distributes the timing naturally so no pattern gets flagged.
7. No AI-Generated Reviews
Google's AI can detect text generated by ChatGPT, Claude, and similar tools and will remove those reviews. Even if you're sending compliant automated emails, if you suggest that members use AI to write their review or provide a template they can feed into AI, those reviews could still get flagged.
What to do: Do not suggest that members use AI to write reviews. Do not provide pre-written review templates. Consider adding language to your automated review requests asking people to share their experience in their own words.
8. Reviews Must Come from a Personal Device
Reviews must be submitted from the reviewer's personal device. No front desk tablets, no shared computers, no staff member handing someone a phone with the review page already pulled up.
What to do: Most operators aren't doing this anyway, but if you have any setup that makes it easy for someone to leave a review from a shared device on-site, remove it.
The Enforcement Timeline
- March 2026: Google activated new Gemini AI detection systems and began scanning, including existing review histories.
- April 2026: Active enforcement began. Non-compliant reviews are being removed. Google has already removed reviews from over 60,000 businesses and placed posting restrictions on over 782,000 accounts.
- May/June 2026 (Phase 3): Ranking adjustments will be applied to businesses with significant policy violations. Your search visibility could drop.
This is not a "deal with it later" situation.
Your Action Plan
1. Audit your automations. Check your CRM (CoLevel, ActiveCampaign, HubSpot, Pipedrive, etc.) and your coworking management platform (OfficeRnD, Nexudus, Optix, Coworks, Archy, Yardi) for any automated emails or SMS sequences that request Google reviews. Update any gating logic, remove direct Google review links, and adjust the language to be neutral. Also consider scheduling automated follow-ups to go out after hours or on weekends if members receive and respond to them while still on-site, it could still trigger a flag.
2. Update signage and physical touchpoints. Walk through your space and remove any QR codes, signs, or collateral that ask for a Google review or link directly to your review page. Replace with neutral feedback language or remove entirely. Check welcome packets, onboarding materials, and anything printed.
3. Retrain your team. Your community managers, front desk staff, and any outsourced marketing contractors need to know exactly what changed. Brief them on what they cannot say, cannot ask, and cannot offer. Give them this episode. CMU members will receive a cheat sheet and support playbook shortly.
4. Remove all incentive programs tied to reviews. Any staff bonus structures, contests, or member incentives connected to Google reviews need to come down immediately.
5. Build review generation into your systems, not your scripts. Set up automated, trigger-based one-to-one follow-ups for key moments: post-tour, 30 days into membership, after a meeting room booking, after an event. No campaigns, no broadcasts. Individual, triggered, automated.
6. Revisit the member and guest experience. The best long-term review strategy is an experience people cannot help but talk about. Use this as a forcing function to audit the full member and guest journey: what's frustrating, what's forgettable, and what's genuinely great. Get a peer or outside set of eyes on it if you can.
Resources Mentioned in this Podcast:
Google's official review policy
Google's Maps UGC policy overview
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space