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Money Stories: Annie Frisbie - Creator of the Lactation Private Practice Essential Toolkit

The Profit Pillars Show by Evolved Finance

Release Date: 11/28/2023

Should You Launch a Coaching or Consulting Business? show art Should You Launch a Coaching or Consulting Business?

The Profit Pillars Show by Evolved Finance

Thinking about starting a coaching or consulting business? In this episode of The Profit Pillars Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, breaks down what these business models actually look like and what you need to consider before diving in. In this episode, Parker covers: • The real pros and cons of launching a coaching or consulting business • Why lead generation takes longer than most new coaches expect • The key questions to ask yourself before you go all in If you’ve ever wished you had real-world financial guidance and smarter business...

info_outline What’s the Most Scalable Online Business Model? show art What’s the Most Scalable Online Business Model?

The Profit Pillars Show by Evolved Finance

Scaling an online business can feel confusing when every entrepreneur swears by a different “proven” model. In this episode of The Profit Pillars Show, Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, explains what scalability really means for online entrepreneurs and how to choose a business model that truly fits your audience, your expertise, and your long-term goals. Parker dives into why so many business owners assume courses and memberships are the most scalable online business models, and why those offers only work when they align with the value of the problem...

info_outline When Should You Launch a Membership Site or a Course? show art When Should You Launch a Membership Site or a Course?

The Profit Pillars Show by Evolved Finance

Ever wondered if now is the right time to launch a course or membership site? In this episode of The Profit Pillars Show, we’re breaking down what it really takes to make these business models work as we head into 2026. In this episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) covers: Why courses and memberships were easier to run years ago and what’s changed. The three key questions to ask before launching: audience size, customer demand, and lead generation. How to adapt your offer for 2026 with community, accountability, and clear results. If...

info_outline How Much Should You Really Spend On Your Team? show art How Much Should You Really Spend On Your Team?

The Profit Pillars Show by Evolved Finance

One of the biggest expenses in any small business is your team, but how do you know if you’re spending the right amount? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down how to analyze your labor costs, what healthy payroll percentages look like, and how to tell if your team expenses are hurting your profits. Parker explains why labor is one of the four key Profit Pillars, what benchmarks to use for online and service-based businesses, and how to separate your own salary from your team’s costs to get a clear...

info_outline How to Know When it's Time to Hire Your First Employee show art How to Know When it's Time to Hire Your First Employee

The Profit Pillars Show by Evolved Finance

Hiring your first employee can feel like one of the biggest and scariest steps in entrepreneurship. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down exactly how to know when it’s time to move from using contractors to bringing someone on your team full-time. Parker explains the legal, financial, and operational signs that you’re ready for that next stage of growth. You’ll learn how to recognize when you’re legally required to classify someone as an employee, why too many contractors can actually cost more...

info_outline Should Your Business Accountant Be a CPA? show art Should Your Business Accountant Be a CPA?

The Profit Pillars Show by Evolved Finance

Should your business accountant be a CPA, or is an Enrolled Agent (EA) a better fit for your small business taxes? In this episode of The Profit Pillars Show, we’re breaking down the real differences between these accounting designations so you can choose the right professional for your business. In this episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) covers: Why not every great tax professional is a CPA and what the CPA designation really means. The key differences between a CPA, Enrolled Agent (EA), tax attorney, and PTIN holder. How to choose the best...

info_outline How to Avoid a Surprise Tax Bill as a Small Business Owner show art How to Avoid a Surprise Tax Bill as a Small Business Owner

The Profit Pillars Show by Evolved Finance

No business owner wants to be surprised by a big tax bill at the end of the year. In this episode of The Profit Pillars Show, we’re breaking down how to plan ahead, save strategically, and work with your accountant to avoid tax season stress. Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, explains why quarterly estimated tax payments are the key to staying ahead, how accurate monthly bookkeeping gives you the clarity to forecast taxes with confidence, and why separating your tax savings from your regular business savings helps protect your cash flow all year long. If...

info_outline How to Deal with Quarterly Tax Estimates as a Small Business Owner show art How to Deal with Quarterly Tax Estimates as a Small Business Owner

The Profit Pillars Show by Evolved Finance

Understanding quarterly tax estimates is one of the biggest challenges small business owners face. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains exactly how quarterly taxes work, how accountants calculate them, and what you can do to avoid IRS penalties while protecting your cash flow. Parker walks through why taxes feel so different once you start running your own business, how the IRS safe harbor rule keeps you compliant, and why overpaying your estimates can actually hurt your bottom line. He also shares what to...

info_outline The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper show art The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper

The Profit Pillars Show by Evolved Finance

Bookkeeping mistakes cost small business owners time, money, and peace of mind, but they’re easy to avoid once you know what to watch out for. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) reveals the most common mistakes small business owners make when working with a bookkeeper and how to avoid them. From relying too much on bookkeeping software to paying for unnecessary weekly updates, Parker explains how these missteps waste money, create stress, and leave you with unreliable numbers. You’ll learn why cash-based...

info_outline Can Business Owners Trust Virtual Accounting Teams? show art Can Business Owners Trust Virtual Accounting Teams?

The Profit Pillars Show by Evolved Finance

Virtual accounting firms have become increasingly popular, offering convenience and tech-enabled solutions for business owners. But are they always trustworthy? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains what to watch for before handing your books over to a remote provider. You’ll hear the story of a well-known tech-backed firm that collapsed, leaving clients with incomplete records, and learn why the real issue isn’t whether a firm is virtual, but how it’s structured. Parker breaks down five major red...

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“I still learn every day. I haven’t figured it all out yet, but I definitely am in a way better place than when I started.”

This week, Parker chats with Annie Frisbie about her financial journey.

Annie Frisbie MA, IBCLC has been a lactation consultant in private practice in New York City since 2011.

She is the author of Paperless Private Practice for Lactation Consultants, creator of the Lactation Private Practice Essential Toolkit, co-host of the Lactation Business Coaching Podcast, and produces online continuing education for lactation and birth professionals and clinicians.

In 2018 Annie was honored with the US Lactation Consultant Association's President's Award, "awarding those that demonstrate extraordinary service to the association and profession." Annie has a BA from Franklin and Marshall College with a double major in American Studies & Theatre, Dance, and Film, and an MA in Cinema Studies from New York University.

She lives in Queens, New York with her husband, their two children, and their two cats.

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

To learn more about Evolved Finance:

To learn more about Annie and her business: