The Profit Pillars Show by Evolved Finance
The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses.
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Should Your Business Accountant Be a CPA?
11/19/2025
Should Your Business Accountant Be a CPA?
Should your business accountant be a CPA, or is an Enrolled Agent (EA) a better fit for your small business taxes? In this episode of The Profit Pillars Show, we’re breaking down the real differences between these accounting designations so you can choose the right professional for your business. In this episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) covers: Why not every great tax professional is a CPA and what the CPA designation really means. The key differences between a CPA, Enrolled Agent (EA), tax attorney, and PTIN holder. How to choose the best accountant for your small business based on experience, responsiveness, and year-round tax planning. If you’ve ever struggled to understand the difference between a CPA, Enrolled Agent, or tax attorney, this episode breaks it all down so you can choose the best fit for your small business taxes. 0:27 – Why “CPA” became shorthand for “accountant” 1:13 – What the CPA designation means (and doesn’t mean) 2:53 – How CPAs fit into corporate roles vs. tax prep for entrepreneurs 4:10 – What is an Enrolled Agent (EA)? 5:42 – When a tax attorney makes sense—and when it’s overkill 7:26 – What a PTIN allows (and doesn’t) 8:53 – Why DIY or unlicensed tax filing is risky 11:24 – Risks of volume-based, low-fee firms 12:10 – How proactive planning saves you more at filing ----------------------- 🔔 SUBSCRIBE Subscribe to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----------------------- 📌 About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----------------------- 🤝 Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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How to Avoid a Surprise Tax Bill as a Small Business Owner
11/12/2025
How to Avoid a Surprise Tax Bill as a Small Business Owner
No business owner wants to be surprised by a big tax bill at the end of the year. In this episode of The Profit Pillars Show, we’re breaking down how to plan ahead, save strategically, and work with your accountant to avoid tax season stress. Parker Stevenson, CEO of Evolved Finance and author of Profit Pillars, explains why quarterly estimated tax payments are the key to staying ahead, how accurate monthly bookkeeping gives you the clarity to forecast taxes with confidence, and why separating your tax savings from your regular business savings helps protect your cash flow all year long. If you’ve ever wished you had real-world financial guidance and smarter business strategies, this show is for you. 1:52 Why quarterly estimated taxes prevent year-end panic 3:32 Using monthly bookkeeping to estimate your tax bill 4:43 How much of your profit to save for taxes 10:11 Why proactive tax planning starts mid-year 12:12 The truth about big tax bills and what they really mean ----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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How to Deal with Quarterly Tax Estimates as a Small Business Owner
11/05/2025
How to Deal with Quarterly Tax Estimates as a Small Business Owner
Understanding quarterly tax estimates is one of the biggest challenges small business owners face. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains exactly how quarterly taxes work, how accountants calculate them, and what you can do to avoid IRS penalties while protecting your cash flow. Parker walks through why taxes feel so different once you start running your own business, how the IRS safe harbor rule keeps you compliant, and why overpaying your estimates can actually hurt your bottom line. He also shares what to do if your income drops mid-year and how to plan ahead when your profits start to grow. By the end of the episode, you’ll know how to manage your quarterly estimates with confidence and keep more of your money working for your business. If you’ve ever felt confused or stressed about quarterly taxes and just wanted someone to break it all down in plain English, this episode is for you. Timestamps: 1:41 The risks of trying to calculate and pay taxes on your own 4:08 How accountants determine your quarterly tax estimates 7:07 Understanding the IRS safe harbor rule 9:07 Why paying more than required can hurt cash flow 9:35 What to do if your business earns less than the previous year 14:01 Why estimates don’t need to be recalculated every quarter 15:08 Planning ahead when your income is growing quickly 16:39 How estimates reduce stress and avoid penalties 🔔 SUBSCRIBE Subscribe to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. 🤝 Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper
10/29/2025
The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper
Bookkeeping mistakes cost small business owners time, money, and peace of mind, but they’re easy to avoid once you know what to watch out for. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) reveals the most common mistakes small business owners make when working with a bookkeeper and how to avoid them. From relying too much on bookkeeping software to paying for unnecessary weekly updates, Parker explains how these missteps waste money, create stress, and leave you with unreliable numbers. You’ll learn why cash-based bookkeeping keeps things simpler in the early stages, why separating business and personal finances is a non-negotiable, and why choosing the cheapest bookkeeper almost always backfires. By steering clear of these mistakes, you’ll protect your business from messy records, costly cleanups, and unnecessary headaches — and set yourself up with clear, trustworthy financial data you can actually use to grow. 0:00 Why most small business owners struggle with bookkeeping 1:43 Mistake #1: Expecting bookkeeping software to handle everything 6:08 Mistake #2: Moving to accrual accounting too early 9:47 Mistake #3: Paying for weekly bookkeeping when monthly is enough 10:54 Why monthly bookkeeping is the right cadence for most businesses 16:07 Mistake #4: Mixing business and personal finances 17:18 Mistake #5: Choosing the cheapest bookkeeper available 18:14 Why quality bookkeeping saves time, money, and stress ----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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Can Business Owners Trust Virtual Accounting Teams?
10/22/2025
Can Business Owners Trust Virtual Accounting Teams?
Virtual accounting firms have become increasingly popular, offering convenience and tech-enabled solutions for business owners. But are they always trustworthy? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains what to watch for before handing your books over to a remote provider. You’ll hear the story of a well-known tech-backed firm that collapsed, leaving clients with incomplete records, and learn why the real issue isn’t whether a firm is virtual, but how it’s structured. Parker breaks down five major red flags: not owning your bookkeeping data, overreliance on AI without skilled oversight, heavy overseas outsourcing, pricing that raises questions about quality, and firms that only communicate by email. He also highlights what reliable providers do differently, secure systems, strong U.S.-based teams, and proactive communication. If you’ve ever questioned whether a virtual accounting firm can truly support your business, this episode will give you the clarity and confidence you need. 0:32 How a tech-backed accounting firm failed its clients 2:22 The real issue with virtual accounting isn’t being remote 3:03 Red flag #1: Not owning your bookkeeping data 5:42 Red flag #2: Overreliance on AI instead of skilled humans 8:41 Red flag #3: Heavy outsourcing of accounting work overseas 10:56 Red flag #4: Pricing that’s too good to be true 13:35 Red flag #5: Only communicating by email ----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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What Should a Bookkeeper Be Doing for Your Online Business?
10/15/2025
What Should a Bookkeeper Be Doing for Your Online Business?
Think bookkeeping is just about tracking expenses? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains exactly what a professional bookkeeper should be doing each month for your online business. You’ll learn why categorizing transactions requires nuance, why reconciliations are non-negotiable, and which adjustments most bookkeepers miss (like payroll, merchant fees, and refunds). Parker also breaks down what your bookkeeper shouldn’t be doing and how to know if your current setup is giving you the clarity you need. If you’ve ever wondered whether your bookkeeping is really supporting your business growth, this episode will show you what to expect. 1:42 The essential monthly bookkeeping process explained 4:28 Why proper transaction categorization matters 7:55 Reconciling accounts the right way 11:10 Adjustments most bookkeepers overlook 16:48 Delivering reports you can actually use 20:15 What your bookkeeper shouldn’t be doing 23:40 Signs your bookkeeping setup isn’t working —----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. —----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → —----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. —----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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What Is a Healthy Profit Margin for Online Service-Based Businesses?
10/08/2025
What Is a Healthy Profit Margin for Online Service-Based Businesses?
Aiming for the right profit margin is one of the biggest questions online service-based business owners face. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down what healthy margins really look like for these types of businesses, how they shift as your business grows, and why tracking them consistently matters. Discover how team costs shape profitability, the role bookkeeping plays in smart decision-making, and what makes service businesses stable and sustainable over the long run. If you’ve ever wondered whether your profit margins are where they should be, this episode will give you the clarity and confidence you need. 0:00 Profit margins for online service businesses vs. digital products 2:15 How team costs impact your bottom line 4:30 Early-stage margins when you’re doing all the work yourself 6:40 What margins look like as you grow and hire a team 8:30 Why bookkeeping and P&L reviews matter most 11:20 Applying the Profit Pillars framework to service businesses 14:05 The stability and long-term value of service-based businesses ----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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What Is a Healthy Profit Margin for Digital Creators and Online Businesses?
10/01/2025
What Is a Healthy Profit Margin for Digital Creators and Online Businesses?
Are you making enough profit in your online business or just spinning your wheels chasing revenue? In this episode of The Profit Pillars Show, we’re breaking down what a healthy profit margin looks like specifically for digital creators and online businesses, and why this number tells you far more about the health of your business than revenue alone. In this episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains what defines a digital creator or online business and why that matters for your margins. He also shares the profit margin benchmarks we recommend after working with hundreds of entrepreneurs in this space and shows why focusing on profitability is far more valuable than obsessing over top-line revenue. By the end of this episode, you’ll know exactly what profit margin range to aim for in your business, how to calculate it, and what that means for your growth. 0:00 Intro / Welcome 0:00:56 What defines a digital creator or online business 0:04:57 The profit margin benchmark for digital creators and online businesses 0:05:40 Why profit margin is more important than your revenue number alone 0:06:27 How to calculate your profit margin 0:08:21 Common expenses that erode profit margins for online entrepreneurs 0:16:24 Why cutting expenses isn’t always the best path to improving profitability —----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. —----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → —----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. —----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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How to Build a Financial Forecast for a Coaching Business
09/24/2025
How to Build a Financial Forecast for a Coaching Business
A financial forecast isn’t just a spreadsheet, it’s a strategic plan that helps you see where your business is headed and make decisions with confidence. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down how coaching business owners can create a realistic and useful forecast, even if numbers aren’t your favorite part of running your business. You’ll learn why forecasting matters, how to approach it without overcomplicating things, and how it can guide everything from your spending to your growth goals. 0:00 Why financial forecasting matters for coaching businesses 1:43 What Parker learned about forecasting from corporate finance 3:15 How forecasting for an online business is different from product-based businesses 6:21 Setting clear revenue goals to guide your forecast 10:34 Mapping out offers, pricing, and realistic sales volume 12:09 Why your personal income needs should shape your forecast 14:34 A simple way to estimate taxes and account for expenses 18:07 Why forecasting is more than just plugging numbers into a spreadsheet 22:02 Accounting for seasonality and client demand fluctuations —----------------------- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence → —----------------------- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → —----------------------- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. —----------------------- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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What to Look for When Hiring a Bookkeeper
09/17/2025
What to Look for When Hiring a Bookkeeper
Hiring a bookkeeper isn’t just about data entry, it’s about having a financial partner who helps you stay organized, informed, and ready to make confident business decisions. In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) explains exactly what to look for when choosing a bookkeeper for your business. You’ll learn the key services they should provide, the red flags to watch out for, and how the right bookkeeper can work hand-in-hand with your tax accountant to set your business up for success. If you’re wondering when to hire a bookkeeper, what they should actually be doing for you, or how much to budget, this episode gives you the clarity and confidence to make the right choice. 0:00 Why choosing the right bookkeeper matters for your business 0:50 What a bookkeeper actually does and when to hire one 5:09 Certifications, budgeting, and how much bookkeeping should cost 9:10 Why DIY bookkeeping and cheap providers can hurt your business 11:54 What should be included in professional bookkeeping services 15:28 Security, organization, and responsiveness — signs of a good bookkeeper 21:28 Why your bookkeeper and tax accountant should work together (but stay separate) ----- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses → ----- About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker’s years of experience helping business owners grow stronger, more profitable businesses. ----- Other Ways to Connect with Us 📸 Instagram → 💼 LinkedIn → 🎧 Listen on Spotify →
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What to Look for When Hiring a Tax Accountant
09/10/2025
What to Look for When Hiring a Tax Accountant
Looking for a tax accountant who does more than just file your taxes? In this episode of The Profit Pillars Show, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down what small business owners should look for when hiring a tax accountant, whether you’re just starting out or managing a thriving 6-figure online business. Discover how to identify the right financial partner for your business, what qualifications actually matter, and how to avoid common pitfalls when bringing on accounting support. If you’ve ever felt unsure about how to pick the right tax accountant, this episode will give you the clarity and confidence you need. 0:00 Why hiring a tax accountant is different from hiring other contractors 2:56 What tax accountants actually do for small business owners 5:58 How much to budget for an accountant at different stages of business growth 8:30 Tax planning vs. tax prep and why great accountants go beyond form-filing 10:50 CPA vs. EA - what the differences are and what really matters 16:34 Tax preparer vs. tax strategist and how to know which one your business needs 20:03 Solo accountant vs. tax firm and the pros and cons for entrepreneurs ----- SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses →
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We're Back!!!
09/08/2025
We're Back!!!
We’re back! 🎉 Welcome to The Profit Pillars Show, the podcast for online entrepreneurs and small business owners who want straight-to-the-point advice on money, operations, and strategy. In this first episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) shares why we rebranded the podcast, what’s been happening behind the scenes, and what you can expect moving forward. If you’ve ever wished you had real-world financial guidance and smarter business strategies, this show is for you. 00:00 Welcome back to The Profit Pillars Show 01:07 Why we took a break & what’s been happening at Evolved Finance 03:03 How the Profit Pillars book inspired the rebrand 05:38 What to expect from future episodes 09:41 Our commitment to actionable, no-fluff advice for entrepreneurs ------ SUBSCRIBE to The Profit Pillars Show for new episodes on money, operations, and strategy designed to help you grow your online or modern small business with confidence. ----- Resources & Links From This Episode 📘 Profit Pillars Book → 💼 Learn more about Evolved Finance → 📚 Finance Tools & Courses →
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Money Stories: Annie Frisbie - Creator of the Lactation Private Practice Essential Toolkit
11/28/2023
Money Stories: Annie Frisbie - Creator of the Lactation Private Practice Essential Toolkit
“I still learn every day. I haven’t figured it all out yet, but I definitely am in a way better place than when I started.” This week, Parker chats with Annie Frisbie about her financial journey. Annie Frisbie MA, IBCLC has been a lactation consultant in private practice in New York City since 2011. She is the author of Paperless Private Practice for Lactation Consultants, creator of the Lactation Private Practice Essential Toolkit, co-host of the Lactation Business Coaching Podcast, and produces online continuing education for lactation and birth professionals and clinicians. In 2018 Annie was honored with the US Lactation Consultant Association's President's Award, "awarding those that demonstrate extraordinary service to the association and profession." Annie has a BA from Franklin and Marshall College with a double major in American Studies & Theatre, Dance, and Film, and an MA in Cinema Studies from New York University. She lives in Queens, New York with her husband, their two children, and their two cats. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Annie and her business: Follow her on Instagram: Download her free Nurture Your Business with Boundaries workbook:
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Money Stories: Kimberly Wilson - Founder of Tranquility du Jour
11/14/2023
Money Stories: Kimberly Wilson - Founder of Tranquility du Jour
“Making sure that you make more than you spend, it is not always easy though, it's easier said than done. But that's how I managed my finances.” This week, Parker chats with Kimberly Wilson about her financial journey. Kimberly is a psychotherapist in private practice, president of the Pigs & Pugs Project, and the designer of an eco-fashion line. For over 20 years, she’s studied, practiced, and taught the art of tranquility to global audiences. As the host of the Tranquility du Jour podcast, author of multiple lifestyle-focused books, and creator of online courses and events, her mission is to help midlife women find more balance and beauty in their everyday. Kimberly has a master's in women’s studies and social work and has been featured in The Washington Post, Cosmopolitan, Washingtonian, Huffington Post, US News & World Report, Yoga Journal, and Bella Grace. She lives in Washington, DC with rescue pugs and a longtime partner while also dreaming of Paris. Kimberly’s obsessions include ballet, matcha lattes, snail mail, and buying more books than she could ever read. Join the tranquility movement and enjoy ongoing inspiration through her Love Notes. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Kimberly and her business: Follow her on Instagram: Subscribe to her YouTube channel: Listen to her podcast:
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Money Stories: Melissa Dlugolecki - Founder of Founder of MD Coaching & Consulting
10/31/2023
Money Stories: Melissa Dlugolecki - Founder of Founder of MD Coaching & Consulting
“Money will fuel things, just like food will fuel things. So I see money as an energy source now rather than something that should be feared.” This week, Parker chats with Melissa Dlugolecki about her financial journey. Melissa Dlugolecki is a “regular person” who has created “irregular results”. As a bereaved mother, she worked through the overwhelming pain of her grief and now hosts a globally top-ranked podcast, Grief and Guts, which is designed to show people what is possible for them, no matter what their circumstances are. Her work's mission is to show people their possibility through entrepreneurship, as she coaches and consults on business strategy, bringing creative ideas and always grounds into authenticity. She has built her own 6 & 7-figure businesses and has coached over 1000 others into their dream life. Melissa’s entrepreneurial journey is both fascinating and full of surprises. Not only did she start amidst a painful grief journey, she was 100K in debt at the time she invested in her first business coach. As a former high school educator, her knowledge of business, blended with her resilience and ability to teach others, has been the perfect recipe for an incredibly unique, and powerful, path. In addition to building a business empire, she signed a publishing contract with Mike Michalowicz, New York Times best-selling author who has built several multi-million dollar companies and is currently working on her second book. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Every other week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Melissa and her business: Follow her on Instagram: Visit her website:
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Money Stories: Mike Meiers - Founder of Songwriting for Guitar
10/03/2023
Money Stories: Mike Meiers - Founder of Songwriting for Guitar
“I love numbers, analytics, the whole shebang. It's fascinating to me because with school it's either right or wrong, you get 1 answer. But in business, you get an answer and it may not be the answer you want but you can fix it, you can change it.” This week, Parker chats with Mike Meiers about his financial journey. Mike is the founder of Songwriting for Guitar. His ultimate goal upon creation was to help songwriters, guitarists, and musicians alike hone in on their skills and monetize their creations! As the CEO, Mike offers coaching resources, hosts a podcast dedicated to this same goal (also entitled "Songwriting for Guitar"), and collaborates with other talented industry professionals to share as much knowledge with aspiring artists as possible! The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Mike and his business: Songwriting for Guitar: Follow Mike on Instagram: Subscribe to Songwriting for Guitar Podcast:
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Money Stories: Richelle Fredson - Founder of The Book Proposal Blueprint
09/19/2023
Money Stories: Richelle Fredson - Founder of The Book Proposal Blueprint
“I had built great relationships and I had always operated with integrity and still do. And I really think those things pay off when you start your own business because people are ready to support you.” This week, Parker chats with Richelle Fredson about her financial journey. Richelle is a book publishing coach and consultant who works with aspiring and published authors to create impactful book concepts & competitive book proposals. Many of Richelle’s clients go on to receive multiple six-figure offers from their dream publishers. Her clients include Farnoosh Torabi, Chrissy King, Jennifer Racioppi, Terri Cole, Jen Winston and many more! She’s also the host of the Bound + Determined podcast and the founder of The Book Proposal Blueprint Comprehensive Program. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Richelle and her business: Follow her on Instagram: Sign up for her Insider's Guide to Getting Published, FREE training:
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Money Stories: Becca Brown - Founder of Uppercase Industries
09/05/2023
Money Stories: Becca Brown - Founder of Uppercase Industries
“As time goes on, you understand how to start reading the data and you get a sense of the levers you can pull if you need to change something, like if you need to make more money or if you need to cut expenses.” This week, Parker chats with Becca Brown about her financial journey. Becca is the founder and CEO of Uppercase Industries, a consumer insights and marketing strategy company that specializes in building highly customized business growth and marketing launch plans that help clients reach and exceed their goals. Uppercase works with big-name brands such as Applegate and King Arthur Flour and small startups alike to grow their businesses with smart consumer targeting and creative messaging. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Becca and her business: Follow Uppercase Industries on Instagram: Follow Becca on Instagram: Subscribe to Uppercase Industries Newsletter:
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Money Stories: Jordan Duvall - Founder of Ignite Your Soul Brand
08/22/2023
Money Stories: Jordan Duvall - Founder of Ignite Your Soul Brand
“When I was younger I always wanted to save the money and then buy the thing. Now as a business owner sometimes that's challenging. Sometimes there's just things you need to do in your business that require a “now” moment.” This week, Parker chats with Jordan Duvall about her financial journey. Jordan works with women-led personal brands to create dynamic visual brands that get them noticed so they can position themselves for next-level impact and income. She is an award-winning creative director who has worked for top Los Angeles entertainment advertising agencies, The Ant Farm, BLT & Associates, NBC & Universal and has consulted for celebrities, networks and some of the world’s most recognized brands. Her work has been used to market blockbuster hits such as Lord of the Rings, Spider-Man, and The Voice. Jordan is the founder of Ignite Your Soul Brand, a consulting company that combines big agency strategy with neuro linguistic programming, ancient wisdom and color energetics so that business owners can build an in-demand brand with the perfect combination of personality and purpose – expressed in pics and pixels. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Jordan and her business: Follow her on Facebook: Follow her on Instagram: Download the Brand Essence Guide:
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Money Stories: Brooke Van Sickle - Founder of Journey to Kidlit and BiblioKid Publishing
08/08/2023
Money Stories: Brooke Van Sickle - Founder of Journey to Kidlit and BiblioKid Publishing
“I just don't feel like the education was there from school, family, anything… Money just wasn't a topic people talk about.” This week, Parker chats with Brooke Van Sickle about her financial journey. Brooke is the owner & founder of Journey to Kidlit, the online resource that teaches thousands of aspiring children's book writers from over 35 countries around the world about how to write and publish a children's book based on her own award-winning writing journey. She's also the owner of BiblioKid Publishing, an American hybrid publishing house that specializes in producing quality books for kids. As the senior editor of BiblioKid Publishing, Brooke has helped over 30 titles go on to receive 5-star reviews from children's book professional sites like Reader's Favorite, Reader's Choice, and Mom's Choice. She's also an award-winning picture book author, whose book received the 2020 Distinguished Favorite Preschool Picture Book. Learn more about Brooke and how to start your own publishing journey at journeytokidlit.com. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Brooke Van Sickle and her business: Like Journey to KidLit on Facebook: Follow Journey to KitLit on Instagram: Follow her on Twitter:
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Money Stories: Jamie DuBose - Founder of ZenplicityNow.com
07/25/2023
Money Stories: Jamie DuBose - Founder of ZenplicityNow.com
“I realized the massive potential, and the freedom and flexibility, that came from starting a business and I would do it all over again in a heartbeat.” This week, Parker chats with Jamie DuBose about her financial journey. Jamie is an Email Revenue Strategist and the Founder and CEO of ZenplicityNow.com, a digital marketing agency that helps business owners monetize their email list -- without being weird or pushy. She helps service providers create and implement marketing strategies that are aligned with their vision and values instead of following a “one size fits all” approach to digital marketing & sales. Jamie is also a Navy wife and mom to 3 kids and 4 dogs and 1 cat, all of whom keep her lots of company while she’s supporting clients from her home office in San Diego, CA. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Jamie DeBose and her business: Follow her on Instagram: Follow Zenplicity on Facebook: Visit her website to get the Zen Marketing Method Cheat Sheet:
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Money Stories: Lauren Litt - Founder of Lil Shameless Plug
07/11/2023
Money Stories: Lauren Litt - Founder of Lil Shameless Plug
“In the online space I feel like there's a lot of women who, for some reason, are ashamed of their money or don't want to talk about it or even try to hide the success of it, so I try to be really open about finances.” This week, Parker chats with Lauren Litt about her financial journey. Lauren is the owner and lead Social Media Manager at Lil Shameless Plug. Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plus has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars and even an Oscar Qualifying Film Festival! Lauren recently moved to Portland, OR with her hubby and 2 fur babies. Follow her on social! The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Lauren and her business: Take her quiz - Discover Your Social Media Cocktail!: Check out her website: Follow her on Facebook: Follow her on Instagram: Connect with her on LinkedIn:
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Money Stories: Jess Tyson - Founder of Don’t Panic Management
06/20/2023
Money Stories: Jess Tyson - Founder of Don’t Panic Management
“I was willing to always forgo money for the sake of doing the right thing… and I think having good principles and having good ethics has helped me stay in business.” This week, Parker chats with Jess Tyson about her financial journey. Jess is a mother, author, speaker, community builder, and proud Director of Calm at Don’t Panic Management. She founded Don't Panic in 2011, and became the first virtual assistant company to take a people-first approach to matchmaking between overworked executives and talented assistants. She's been growing her team of kind, generous, brilliant task-kickers ever since. In 2018, she wrote and published Panic Proof: How the Right Virtual Assistant Can Grow Your Business and Save Your Sanity, and has since launched Panic Proof Radio, the podcast, and the Panic Proof Blueprint, the one-day intensive, for struggling owners who need a hand with delegation best practices. Her life is often a whirlwind of wrangling her two young kids, speaking at events, organizing meetups, and building out her latest project, the Georgetown Collective, which is a carefully curated coworking and community space in the heart of Georgetown, CT. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Jess and her business: Connect with her on LinkedIn: Sign up for the Panic-Proof Blueprint: Check out her podcast, Panic-Proof Radio: Download the mini-workbook:
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Money Stories: Tosha Schore - Founder of Parenting Boys Peacefully
06/06/2023
Money Stories: Tosha Schore - Founder of Parenting Boys Peacefully
“I was so passionate about the changes that I was able to create in my own family, that I felt this call to be able to help other people do the same thing and then I realized that I could make money doing it.” This week, Parker chats with Tosha Schore about her financial journey. Tosha is on a mission to create a more peaceful world, one sweet boy at a time by supporting her clients to care for themselves, connect with their boy(s) deeply, set limits lovingly, and play wildly! She brings a burst of energy and optimism to parenting, and is an expert at simple solutions to what feel like overwhelmingly complicated problems. Through her online community and courses, Tosha helps break the isolation of modern parenting and lifts her client’s confidence so they’re better equipped to face the challenges of raising young boys. Tosha is the creator of all things Parenting Boys Peacefully, including her signature course, Out With Aggression, a six-week sprint to stop your boy’s explosions and lift your parenting confidence. She is also co-author of Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges, and a frequent guest expert on podcasts and at online and in-person conferences. You can find her at www.parentingboyspeacefully.com. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Tosha and her business: Follow her on Facebook: Subscribe to her YouTube channel: Follow her on Instagram: Sign up for The 10-Day Reconnect:
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Money Stories: Elizabeth Burrows - Founder of Burrow Consulting Inc.
05/23/2023
Money Stories: Elizabeth Burrows - Founder of Burrow Consulting Inc.
“Now money is just a tool to be able to do the things that I want to do, you know I may lose money but I'm going to make more money along the way.” This week, Parker chats with Elizabeth Burrows about her financial journey. Elizabeth is an alumnus of North Vermillion High School and graduated magna cum laude from DePauw University with a degree in Political Science and Communications where she studied abroad at Oxford University. She went on to receive her Doctor of Jurisprudence from Indiana University Maurer School of Law. In 2014, after working in healthcare administration for eight years, Elizabeth started her own business, Burrows Consulting, Inc. where she has assisted numerous rural health clinics, federally qualified health centers, institutions of higher education, critical access hospitals, rural health associations, and other non-profits attain over $135,000,000 in grant funding and over $300,000,000 in enhanced Medicare and Medicaid reimbursement and 340B Shared Savings. She has worked with health care facilities in over 30 states and helped create over fifteen new federally qualified health center entities. Elizabeth was named a Fellow for the National Leadership Academy of Public Health and is a member of the Indiana State Bar Association. Elizabeth resides near her family farm in rural Indiana and enjoys spending time with her husband, Steve, and daughters, Eleanor age 12 and Amelia age 10. Together they love to travel anywhere! The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Every other week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Elizabeth Burrows and her business: Follow Burrows Consulting Inc. on Facebook: Follow Burrows Consulting Inc. on Instagram: Follow Burrows Consulting Inc. on Pinterest: Follow Burrows Consulting Inc. on LinkedIn: Visit Burrows Consulting Inc.’s Website:
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Money Stories: Katie Glassman - Founder of Fiddle School
05/09/2023
Money Stories: Katie Glassman - Founder of Fiddle School
“I was the type of person that going into debt was the only way that I could get to where I am today… now I have a much different view, I am definitely a saver nowadays.” This week, Parker chats with Katie Glassman about her financial journey. Katie is that rare musician who possesses a combination of instrumental virtuosity and powerful musical expression. Holding six national championship titles, she is one of the country’s most renowned and decorated Texas-style and swing fiddlers, as well as an accomplished songwriter, singer, and a highly sought after teacher. Over the years touring included playing at the Library of Congress, Festivals for the National Coalition of Traditional Arts, Australia, Italy, and France, and, oh a different state or country every weekend. Over this time, Katie recorded and released 5 full length albums! In 2018, Katie opened FiddleSchool.com as a resource to make the art of fiddling more accessible. Gaining so much fulfillment from teaching, she decided to take a break from touring and performing to build Fiddle School into a thriving community. Today, Fiddle School is a complete method for learning how to play the fiddle with an international community spanning the United States and four countries. Fiddle School has brought fiddling into the hands of folks who've dreamed of playing all their life, played as a kid and are returning to the instrument, and experienced players ready to level up. In 2023, Katie will be releasing Fiddle School Kids with a formal teacher training program. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Every other week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Katie and her business: Follow Fiddle School on Instagram: Follow Fiddle School on Facebook: Visit her website to sign up for a free fiddle tune lesson:
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Money Stories: Belinda Weaver - Founder of Copywrite Matters
04/25/2023
Money Stories: Belinda Weaver - Founder of Copywrite Matters
“I knew I had to start investing time into becoming financially literate and regularly checking in with my numbers.” This week, Parker chats with Belinda Weaver about her financial journey. Belinda (from Copywrite Matters) is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left. With 10 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work. An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Belinda and her business: Follow Copywrite Matters on Instagram: Follow Copywrite Matters on Facebook: Connect with Belinda on LinkedIn: Subscribe to Belinda’s YouTube channel: Take her copywriter quiz:
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Money Stories: Amanda Rango - Founder of ARD Fashion Consulting
04/11/2023
Money Stories: Amanda Rango - Founder of ARD Fashion Consulting
“I would not consider myself a numbers person… but now as a business owner, I’m slightly obsessed with numbers. I’ve been quickly learning to utilize numbers and analytics to my advantage.” This week, Parker chats with Amanda Rango about her financial journey. Amanda is the Founder and CCO (Chief Creative Officer) of ARD Fashion Consulting in Columbus, Ohio. She is a well-rounded, accomplished Fashion Designer, leader, and lifelong learner. With over 20 years of industry experience, she climbed the corporate ladder while demonstrating drive, adaptability, and grit. Her background spans a variety of apparel categories, custom print development, and dynamic graphic artwork. Her top technical strengths are in trend forecasting, collection design, streamlining product development efficiencies and advocating for 3D Digital Product Creation for a more sustainable future of fashion. As an avid yogi and mother of three, she brings creativity, balance, and positive energy to her career and home life. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Amanda and her business: Visit her website: Follow ARD Fashion Consulting on LinkedIn:
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Money Stories: Molly Mahoney - Founder of The Prepared Performer
03/28/2023
Money Stories: Molly Mahoney - Founder of The Prepared Performer
“You can't just build a system and think it's going to magically make things happen in your business… you have to actually use it.” This week, Parker chats with Molly Mahoney about her financial journey. Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. Her Children's book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence and joy. When she’s not helping her clients attract a flood of leads, you can find her singing jazz with her bass-playing husband or teaching her kids #stand4joy from their home in California. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Molly and her business: Follow her on Instagram: Like The Prepared Performer on Facebook: Subscribe to her YouTube channel: Molly's Free Social Media Engagement Guide:
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Money Stories: Lisa Nunamaker - Founder of Paper Garden Workshop
03/14/2023
Money Stories: Lisa Nunamaker - Founder of Paper Garden Workshop
“I’ve realized that I can make money and also do the things that I love.” This week, Parker chats with Lisa Nunamaker about her financial journey. Lisa teaches budding designers about the beautiful world of garden design and landscape graphics in a fun and simple way. She is a garden design educator, writer, illustrator and speaker. After ten years of practicing as a landscape architect she realized that even though she adored designing, she loved inspiring others to design even more through her company: Paper Garden Workshop. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: Download our free audio course: Follow us on Instagram: To learn more about Lisa and her business: Follow her on Instagram: Subscribe to her newsletter The Pencil Case:
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