How will software empower a personalized experience for the customer?
Release Date: 10/30/2019
Personalizing the Digital Cabin Experience with Anthony Landamia
Experiences Per Mile
, Chief Comercial Officer of and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by who is the Product Management Executive at Xperi. Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive...
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What new opportunities exist for Android-based in-vehicle app stores?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Chris Jo, Head of Ecosystem Business & Global Partnerships for the HARMAN Ignite Store at HARMAN International. During the discussion, Chris provides insights on in-vehicle app stores and the opportunities that exist for Android app developers, automakers, and consumers too.
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How has in-vehicle navigation evolved to satisfy consumer needs?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Paul Hohos, Vice President of Automotive Sales and Managing Director for Americas at TomTom. During the discussion, Paul describes how personalization is being added to vehicle navigation to improve user experience, and much more.
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How is connectivity driving the EV consumer experience?
Experiences Per Mile
In this episode, guest host Jeffrey Hannah, Chief Commercial Officer at SBD Automotive, welcomes Manish Mehrotra, Executive Director of Digital Business Planning & Connected Operations for Hyundai Motor North America (HMNA). Their discussion centers on the in-vehicle experience for electric vehicles (EVs) and how connectivity is driving change.
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Has the commercial customer been forgotten?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes May Russell, Emerging Technologies Executive at Ford Motor Company. May also serves as CIO of Ford Commercial Solutions for fleet telematics and data services and is the Global Head of Vehicle Health and Security Services. Here, May explains how Ford is using connectivity to improve the in-vehicle experience for commercial customers.
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How does the new WP.29 regulation impact both OEMs and consumers in European markets?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Marcin Biedron, OTA Product Manager at HARMAN. With more than 15 years of experience in software engineering and management, Marcin is part of the product management team behind the industry-leading HARMAN OTA solution, a convenient and secure way to update vehicle software. Marcin explains the new WP.29 regulation stemming from the United Nations Economic Commission for Europe (UNECE) and how the regulation is changing the way automakers work.
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Will digital creators extend their content curation to the driver’s seat?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Tim VanGoethem, Vice President of Automotive Product Management at HARMAN. Tim oversees HARMAN’s team of product management experts to determine HARMAN’s Automotive strategy and portfolio. He also anticipates market needs to define compelling, differentiated product lines, and develops innovative business models as well as the go-to-market approaches across all HARMAN Automotive Strategic Business Units.
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Is the key to creating a truly immersive gaming experience the car?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Jason Riggs, Vice President of Intelligent Audio at HARMAN. With more than 20 years of experience in tech, Jason has a proven track record of bringing cutting edge audio technology from ideation to volume production. Most recently, he led the program scoping for the new HARMAN ExP Gaming Intense Max. Jason gives a behind-the-scenes look at Gaming Intense Max solution and explains how it is turning the car into a third living space.
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How can music lovers elevate their concert experiences from the car?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Chris Trestain, Engineering Manager at HARMAN. Chris is on the EPIC Experience Team, which is focused on
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How can we improve accessibility to EVs while maximizing Experience Per Mile?
Experiences Per Mile
In this episode, host Karen Piurkowski welcomes Riley Winton, User Experience Concept Manager at HARMAN. Riley is on the EPIC Experience Team, which is focused on transforming the in-car user experience by leveraging technologies across the HARMAN Automotive group. Riley discusses the growing demand for electric vehicles and why a compromise-free electric vehicle (EV) experience is important.
info_outlineWelcome to Experiences Per Mile, a podcast for automobile technology professionals and enthusiasts. During this program we will explore consumer-centric mobility experiences and discuss the technology driving them. Karen Piurkowski, your host, is the global marketing director for HARMAN Connected Automotive. Each episode will feature different thought leaders in the automobile industry and explore various trends around the experiences inside the vehicle.
Joining Karen in this first episode, is Steve Surhigh, Vice President of Automobile Cloud Solutions for HARMAN Connected Services. Steve has over 30 years of operations, sales and managing consulting experience and has lead cloud-based implementations for a substantial number of automobile manufacturers and suppliers. He’s been instrumental in developing the HARMAN Ignite platform at HARMAN.
Key Takeaways:
[1:37] Making personalization scalable.
[2:58] Customers needs through the time.
[4:28] From vehicle based self-expression to personalization.
[7:08] The role of the millennials in the change for personalization in the vehicles.
[8:50] OEMs (Original Equipment Manufacturers) in the new sharing economy.
[11:54] The rise of car sharing services influencing on the prosperity of the OEMs.
[14:40] The experience of engaging with a vehicle.
[15:14] Transformation of the vehicle itself: more it’s becoming software.
[17:32] Is the focus on software bringing a different type of competition?
[18:21] The example of Tesla.
[19:24] Passenger side displays.
[19:35] How is HARMAN personalizing the in-vehicle experience?
[23:21] HARMAN Ignite really puts the OEM in control of their user’s experience.
[25:11] Steve explains why it is important for the consumer to have a personalized in-vehicle experience.
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Brought to you by HARMAN
Mentioned in this episode:
Tweetables:
“Smart phones have changed how everybody views technology.” #HARMANConnectsMe #technology #personalization
“Millennials are not investing in automobiles in the same way the baby boomers did.” #HARMANConnectsMe #technology #vehicles #millennials #babyboomers
“OEMs are looking for a way to monetize vehicles.” #HARMANConnectsMe #OEM #vehicles
“OEMs are looking for the opportunity to have a customer for life.” #HARMANConnectsMe #OEM #vehicles #customers
“More and more of the vehicle content is becoming software.” #HARMANConnectsMe #vehicle #software #personalization