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Has the commercial customer been forgotten?

Experiences Per Mile

Release Date: 09/23/2021

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Experiences Per Mile

, Chief Comercial Officer of and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by who is the  Product Management Executive at Xperi. Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive...

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In this episode, host Karen Piurkowski welcomes May Russell, Emerging Technologies Executive at Ford Motor Company. May also serves as CIO of Ford Commercial Solutions for fleet telematics and data services and is the Global Head of Vehicle Health and Security Services. Here, May explains how Ford is using connectivity to improve the in-vehicle experience for commercial customers.

 

Key Takeaways:

[1:45]: May explains what Experiences Per Mile means to her

[3:39]: Why Ford decided to join the EPM Advisory Council

[4:29]: Ford’s investment in improving the in-vehicle experience for its customers

[5:19]: How the in-vehicle experience differs for commercial customers versus retail customers

[6:42]: How automakers can ensure they are catering to the preferences of the driver as well as the fleet manager

[9:00]: Commercial driving use cases and how experiences differ

[10:33]: How Ford is ensuring the commercial customer isn't being forgotten

[11:37]: May predicts collaboration within the mobility space

[12:35]: May’s vision for the future of in-vehicle experiences for commercial vehicles

 

Sponsors

Brought to you by HARMAN

 

Mentioned in this episode:

EPM Advisory Council

 

Tweetables:

“For us, Experiences Per Mile is the in-vehicle and away-from-vehicle experience that really enables our customer's lifestyle.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics

A vehicle does not just take you from point A to point B. Not only is it an essential service, but it also enables a lifestyle AND is a core part of millions of businesses globally. #EVEPM #ExperiencesPerMile #experience #fleet #telematics

"All customers are of equal importance, but we have to recognize their unique needs and their unique journeys that really facilitate and make their lives and businesses better.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics